Pudding Research Institute overturns the common sense of new pudding! “Third Pudding ‘Airy'” opens at JR Kyoto Isetan for a limited time *PURI Co., Ltd.*
Press release: August 19, 2024
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Pudding Research Institute overturns the common sense of new pudding! “Third Pudding ‘Airy'” opens at JR Kyoto Isetan for a limited time *A curtain on hard and smooth people! A new breeze in the pudding industry with a new texture*
Third pudding “Airy”
Pudding Research Institute, a high-end pudding specialty store operated by PURI Co., Ltd. (location: Matsubara City, Osaka
Prefecture, Representative Director: Yusuke Kitamura) (URL:
https://www.shop.puddinglaboratory.jp/
) will be selling the “Third Pudding ‘Airy'”, which is hardened and smooth, from August 20th to August 26th, 2024 at JR Kyoto Isetan (location: Shimo-ru, Karasuma-dori Shiokoji, Shimogyo-ku, Kyoto-shi, Kyoto Prefecture, Higashi-Shiokoji). For the first time in Kyoto, store sales will be held for a limited time at the Japanese and Western confectionery promotion space on the 1st basement floor.
Pudding Research Institute is a high-end pudding specialty store that pays particular attention to ingredients and manufacturing methods, and we manufacture to order in order to deliver our products in the best condition to our customers.
We also carry a variety of specialty puddings, and you can enjoy hundreds of flavors by combining 12 types of sauces.
Pudding Research Institute’s pudding is a sweet that brings out natural conversation and smiles just by eating it, and is filled with entertainment elements that cannot be found in other sweets. pudding sauce
[About “Third Pudding “Airy”]”
– Developed to bring a new twist to the hardening/smooth debate. Pudding was introduced to Japan during the Edo period, and in 1993, Western confectionery store Pastel began selling smooth pudding. In the 31 years since, pudding has been sold in a variety of flavors and combinations, but there are new textures. Pudding did not appear. Before you know it, pudding has been divided into “firm” and “smooth” puddings, and the debate over which pudding is still going on.
In order to put an end to this, we set out to develop a pudding with a new texture, and through repeated trial and error, we created our third pudding, Airy, with a fluffy texture.
Third pudding “Airy” product image
●Why can this be called the “third pudding”?
At our store, the definition of pudding is “coagulation by applying heat,” and “is it possible to make pudding using the same process by replacing the raw materials with only “milk,” “egg,” and “sugar.” Puddings that do not meet these criteria are not called puddings.
“The third pudding ‘Airy'” satisfies the conditions defined above, so we thought it would be safe to call it a pudding at our store.
●New patent-pending technology that has made the impossible possible In the pastry industry, it was thought that it was impossible to stabilize a dough made by simply whipping eggs and sugar by applying heat.
However, this pudding manufacturing method makes the impossible possible, and is a completely new sweet created using a revolutionary manufacturing method that has never been seen before.
The technology was so innovative that we applied for a patent. By making meringue from the egg white part of the eggs used in the pudding and combining it with the pudding batter, the pudding has a new texture that is light and melts like a freshly baked soufflé, and is unlike anything you’ve ever eaten before. I think you can feel it. We believe that this sweet has the lightest texture among all refrigerated sweets.
Third pudding “Airy” x normal caramel sauce
[Pudlin scheduled to be sold at JR Kyoto Isetan]
●Third pudding “Airy” 972 yen (tax included)
●Coffee pudding “Cup of Excellence” (JR Kyoto Isetan limited) 1,944 yen (tax included)
●Matcha pudding “Okoi” 9,720 yen (tax included) “Ousu” 5,400 yen (tax included) ●Shin Pudding “Katame” “Nameraka” 1,080 yen each (tax included) ●Coffee pudding “Purin Blend” 1,188 yen (tax included) “Specialty” 1,404 yen (tax included)
●Vanilla pudding “Madagascar” and “Tahiti” 1,188 yen each (tax included) ●Tea pudding “Assam” and “Irish malt” 1,080 yen each (tax included) ●KISUI ~ 1,296 yen (tax included)
【Company Profile】
Trade name: PURI Co., Ltd.
Representative: Yusuke Kitamura
Address: 2-453-2 Tenmigado, Matsubara City, Osaka 580-0026
Established: January 2019
Business details: Manufacture and sales of pudding, operation of pudding research institute
Pudding Research Institute related information
Homepage/Online store: https://www.shop.puddinglaboratory.jp/ LINE: https://line.me/ti/p/H1rFUeIcD8
Instagram: https://www.instagram.com/puddinglaboratory/
X: https://x.com/puddinglab/
Facebook: https://www.facebook.com/puddinglaboratory/