ZEROCO and agricultural production corporation JAPAN FARM PARTNER to build a new value chain centered on stable inventory storage of fresh foods
*ZEROCO Co., Ltd.*
Press release: August 19, 2024
**
ZEROCO and agricultural production corporation JAPAN FARM PARTNER to build a new value chain centered on stable inventory storage of fresh foods
*ZEROCO Co., Ltd. Representative Shujiro Kusumoto becomes President and Representative Director of JAPAN FARM PARTNER (JFP), an
agricultural production corporation*
The farm on Ishigaki Island operated by the agricultural production corporation JAPAN FARM PARTNER
* Shujiro Kusumoto, Representative Director and President of ZEROCO Co., Ltd. (Shibuya-ku, Tokyo, Representative Director and President, hereinafter referred to as ZEROCO)
Shujiro recently established JAPAN FARM Co., Ltd., an agricultural production corporation that operates a production business centered on the magnificent ranch on Ishigaki Island.
I have been appointed as the representative director and president of PARTNER (Ishigaki City, Okinawa Prefecture, Representative Director and President Shujiro Kusumoto, hereinafter referred to as JFP). *
In the future, we will focus on “improving the quality” and “planned storage” of ingredients and food products, which will be made possible by utilizing the freshness preservation technology “ZEROCO” (*) owned by us together with JFP, so that producers can maintain inventory. We will build a new value chain that can “We can proudly pass it on to the next generation.”
We will strive to create agriculture, fishing, and livestock industries.
*JFP’s three initiatives*
* (1) Building a new value chain centered on stable inventory management of fresh foods by utilizing the freshness preservation technology “ZEROCO” *
The freshness preservation technology “ZEROCO” makes it possible to preserve high quality fresh foods such as vegetables, fruits, fresh fish, and meat for long periods of time. By utilizing this technology, we will build a new value chain in which producers can hold inventory and decide prices at their own will, and address issues such as lack of workers, food loss, imbalances in supply and demand, and working environments in the primary industry. We aim to solve the problem.
* (2) Six businesses that utilize the technology and know-how cultivated through JFP’s many years of production business * Based on JFP’s practical knowledge, which has been involved in production operations with a focus on quality and safety for many years, such as operating a Jersey cattle farm and raising breeding cattle and heifers (calves) in the magnificent natural environment of Ishigaki Island, We are developing a direct wholesale business that aims to improve the health of distribution, a contract business that promotes next-generation agriculture, a business that converts abandoned farmland into farmland and promotes business integration, a biotechnology business, an education business, and a regional revitalization business. We aim to realize a primary industry. ＿
* (3) Building “delicious partnerships” across industries that connect “profitable primary industries” to the next generation *
We will build partnerships with a variety of stakeholders, including producers, young people, educational institutions, governments, chefs, and investors, to co-create a sustainable and profitable primary industry.
* Turning the “negative spiral” of the food industry into a “positive spiral”* Japan’s food industry is currently facing a serious situation known as a “food crisis.” With fewer people working in agriculture, fishing, and livestock farming, and an industrial structure that prioritizes economic rationality, the foundation of food that sustains life is being shaken. Behind this is the structural problem that primary industries have to fight against corruption and deterioration at the same time as they produce, and that producers are the only industry among all industries in which prices cannot be determined by producers.
Since producers cannot decide prices themselves and cannot control production inventories, they have no choice but to rely on existing supply chains that pursue efficiency and convenience. Unless we break out of this negative spiral, even if we complain about the lack of workers, it will be difficult for the younger generation to enter the industry with healthy ambitions and dreams, and it will not solve the fundamental problem.
In light of this current situation, we will work with JFP to utilize the freshness preservation technology “ZEROCO” to build a value chain that allows producers to keep inventory. In order to protect the agriculture, fishing, and livestock industries that have been passed down over many years, and to realize “agriculture, fishing, and livestock industries that can be proudly passed down to the next generation,” we will seriously face the pressing issues faced by the primary industries. . We will do our best to create a future where everyone can choose between delicious food and safety.
*The third freshness preservation technology “ZEROCO” enables the long-term, high-quality preservation of fresh foods such as
vegetables, fruits, fresh fish, and meat, which was previously considered impossible, and improves the quality of frozen foods. is also helpful. This technology enables stable food inventory
management, delivers the original taste of ingredients to consumers, and facilitates inventory storage and shipping adjustments in the food industry, including production sites, reducing food loss and improving labor conditions. It also contributes to the improvement of
Please see the following website for details.
▶https://zeroco.co.jp/
* [Agricultural production corporation JAPAN FARM PARTNER Co., Ltd. Overview] * Company name: Agricultural production corporation JAPAN FARM PARTNER Co., Ltd. Representative name: Representative Director, President, Executive Officer and CEO Shujiro Kusumoto
Address: 2F Sanko Building, 618 Tonojo, Ishigaki City, Okinawa Prefecture Installation date: September 1, 2023
Business details:
Third freshness preservation technology “ZEROCO”/Agriculture business/Fishery business/Livestock business/Sales and distribution URL (corporate site): https://www.japanfarmpartner.com/
* [ZEROCO Co., Ltd. Overview] *
Company name: ZEROCO Co., Ltd.
Representative: Shujiro Kusumoto, President and Representative Director Location: LosGatos 3F, 5-27-8 Jingumae, Shibuya-ku, Tokyo
Start date: April 2023 (establishment date July 2020)
Business details:
・Manufacturing, leasing and sales of freshness preservation equipment (ZEROCO), consulting business
・Sales, manufacturing, import/export business of refrigerated and frozen foods using freshness preservation equipment (ZEROCO) ・Consulting business related to processing of agricultural products, livestock products, marine products and food manufacturing
URL (corporate site): https://zeroco.co.jp/
* [About ZEROCO Co., Ltd.] *
Utilizing the freshness preservation technology “ZEROCO”, which makes it possible to maintain the freshness of ingredients and foods at high quality for a long period of time by creating a stable storage environment of low temperature and high humidity, production sites, processing industries, manufacturers, We encourage collaboration across industries, from logistics to retail to dining out, and develop healthy and healthy social systems that fit the relationship between humanity and its food resources in a global environment where the population will explode by 2050. , sustainable
In addition to contributing to the creation of a delicious future, we aim to build a foundation that supports the development of Japan’s food industry, which is facing a declining birthrate and aging population.
*“ZEROCO” is a registered trademark of ZEROCO Co., Ltd.
* [About ZEROCO Co., Ltd.] *
ZEROCO Co., Ltd. Public Relations
Email：pr@zeroco.co.jp