[Forit Co., Ltd.] What information do you most refer to when purchasing products and services, more often than “product content” or “price”?
*For It Co., Ltd.*
Press release: August 20, 2024
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What information do you most refer to when purchasing products and services, more often than “product content” or “price”?
Performance technology network “afb” < https://www.afi-b.com/ 4-It Co., Ltd., which develops and operates the product, conducted a survey of 500 men and women between the ages of 20 and 60 nationwide regarding the information they use as reference when purchasing products, and summarized the characteristics by age group.
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* https://www.afi-b.com/beginner/archives/tsushin/14669/ *
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* [Survey overview] *
Target audience: Men and women aged 20 to 69
Number of samples: 500 people
Place of residence: Nationwide
Research method: Internet research
Survey implementation date: August 1, 2024
* [Question: What information do you most refer to when purchasing products (or services)? 】*
The answer options for the questions are below.
1. User reviews
2.Package design
3.Product description
4. Advertisements and promotions
5.Official website
6.Product price
7. Availability of compensation
8. Brand awareness and reputation
9.Other (please fill in)
– * whole*
When we conducted a survey of people in their 20s to 60s nationwide asking, “What information do you most refer to when purchasing a product (or service)?”, the most common answer was “The information that people who have used it “Word of mouth” was 31.8%. This was followed by “product price” at 23.4%, followed by “product
description” at 18.6%.
– *By gender*
When looking at the information by gender, the information that men refer to most is the price of the product, while women most often refer to reviews from people who have used the product. Ta.
Additionally, women are more likely than men to refer to “product descriptions” and “brand name recognition and reputation,” suggesting that they tend to place more emphasis on quality than price of products and services. yeah. On the other hand, many men answered “official website,” “advertisements/promotions,” and “package design,” meaning that in addition to price, they also consider the product’s impact and ease of understanding at first glance.・We can see that there is a tendency to choose services.
– *By age group*
Looking at the results by age group, about 40% of people in their 20s and 30s answered “reviews from people who have used the product,” while less than 30% of people in their 40s and older answered, which makes a difference. It became. The spread of SNS has made it possible for anyone to post and view reviews, so for young people, reviews seem to be a familiar and efficient source of information.
When purchasing something, it is likely that multiple pieces of information are obtained to make a decision, but younger people tend to base their decisions mainly on word of mouth, while those in their 60s tend to base their decisions on official information such as manufacturers and brands. It seems that there is.
– *By annual household income*
Looking at annual household income, the highest number of respondents in all groups answered “reviews from people who have used the product” at around 30%. Additionally, only 13.9% of those with annual household income of 10,010,000 yen or more answered “product price,” while 28.5% of those with annual household income of 5,000,000 yen or more actively tried to save money. It seems that there are many people who do. Additionally, many people in the 10,010,000 yen and above bracket refer to the “official website” and “package design,” and households with higher incomes may look at a wider range of
information when choosing products and services. No.
Recently, the prices of various products and services have increased due to rising prices due to factors such as the weaker yen, and I think many people have become more concerned about prices than before. At afb, you can use “Self B,” a self-back service that allows you to purchase products and services at great prices and earn rewards. If you are considering a side job to supplement your household finances, why not start affiliate marketing with afb?
– * About Self B-* * https://www.afi-b.com/selfb/*
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* Company Profile*
Company name: Forit Co., Ltd.
Location: 9th floor, E Space Tower, 3-6 Maruyamacho, Shibuya-ku, Tokyo Capital: 10 million yen (as of the end of April 2024)
URL: https://www.for-it.co.jp/
-Inquiries regarding this matter-
TEL: 03-5728-5865 ｜ Email: afb_partnersupport@for-it.co.jp ｜ Person in charge: [afb] Partner Support Management Office
-Press inquiries-
TEL: 03-5728-5865 ｜ Email: press@for-it.co.jp ｜ Person in charge: Public Relations Office