Hinodeya Confectionery Industry Co., Ltd.
[100th anniversary project] Royal souvenir from Toyama! White shrimp travelogue with a history of over 300 years Etchu Yao “Owara Kazebon” package Limited quantity release Hinodeya Seika Sangyo
At souvenir shops, retail stores, etc. around Toyama Station, Sasara-ya Toya Marche store
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Hinodeya Seika Sangyo Co., Ltd. (Headquarters: Nanto City, Toyama Prefecture, President: Yohei Kawai), a long-established rice cracker manufacturer that celebrated its 100th anniversary in February 2024, is a white shrimp travelogue with the “Owara Kaze no Bon” design. will be on sale from August 20th (Tuesday).
[Image 1: https://prtimes.jp/i/75649/167/resize/d75649-167-edd0d00acfe5e8cdbbb5-6.jpg&s3=75649-167-95a0adb3041b9c701fb1f84d3f50f681-843×596.jpg] Owara Kaze no Bon
Toyama City Ecchu Yatsuo
“Ecchu Yao” is a hill town with rows of old-fashioned houses. “Owara Kaze Bon”, which is held here from September 1st to 3rd every year, is a folk song event with a history of over 300 years, and the sophisticated dances, songs, and musical instrument performances attract many people. .
210 days after the first day of spring, when the early autumn winds blow, Owara Kaze no Obon begins. The magical and graceful dance of the dancers wearing matching yukata and knitted hats has captivated many people, both now and in the past.
Source: Etchu Yatsuo Tourism Association https://www.yatsuo.net/ White shrimp travelogue Owara Kaze no Bon
[Image 2: https://prtimes.jp/i/75649/167/resize/d75649-167-403014e98ca9adb50cad-1.jpg&s3=75649-167-9147d17586b9bf6c27c65db7b096c650-3900×3900.jpg] ■Attention to package design
Designed illustrations of the supple and elegant female dancers and the dynamic and powerful male dancers of “Owara Kaze no Bon”. The packaging is gorgeous and is inspired by “Owara Kaze no Bon.” It is also recommended as a gift or souvenir for tourists visiting the “Owara Kaze no Bon” festival or local residents of Toyama Prefecture. 2 sheets x 11 bags, price 550 yen (tax included price 594 yen) ■ Hinodeya Confectionery Industry Representative Product “White Shrimp Journey” The transparent pale pink “white shrimp” deep in the sea of Toyama Bay is called the “Jewel of Toyama Bay” because of its appearance. It is characterized by its light and elegant taste. Toyama Prefecture, which has long been known as a rice-producing region, is also famous for its delicious spring water. “White Shrimp Travelogue” was born using this blessed material. With just the right amount of salt, it has a delicious taste that lingers, making it a great item to accompany tea or as a gift.
[Image 3: https://prtimes.jp/i/75649/167/resize/d75649-167-9433433a8b2201f85b27-3.jpg&s3=75649-167-9f5affbba7360a618a4d0597718d8a4f-2083×1785.jpg] Toyama Bay’s jewel white shrimp
[Image 4: https://prtimes.jp/i/75649/167/resize/d75649-167-35ea682422dd2dfe3971-4.jpg&s3=75649-167-0d00aa90b7535f9b24add5365a547efd-886×591.jpg ]
Tentaku non-glutinous rice from Toyama Prefecture
Retailer/Scheduled release date
Scheduled to be released from August 20th (Tuesday)
・Around Toyama Station: Souvenir shops, retail stores, etc.
・Sasaraya Toya Marche store (inside the commercial complex in front of Toyama Station)
September 1st (Sunday) – September 3rd (Tuesday)
・Owara Kaze no Bon venue
*Release start date may vary depending on the situation at each store. *Due to limited quantity, it will end as soon as it runs out. Company Profile
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[Image 6: https://prtimes.jp/i/75649/167/resize/d75649-167-e655dd0b32abf73eed69-5.jpg&s3=75649-167-885938cbff48ae837f6b0718dba1f1b3-1772×457.jpg]
Founded in 1924. A rice cracker manufacturer celebrating its 100th anniversary. We hope to bring happiness to many people through rice crackers, which are deeply connected to Japan’s history, climate, and traditional culture. We deliver safe and secure products to our customers with the slogan “Local Production Certification,” which certifies that we use locally sourced raw materials and manufacture products locally.
Hinodeya Seika Sangyo Co., Ltd. Head office location: 411 Tanaka, Nanto City, Toyama Prefecture Founded: 1924 Capital: 80 million yen Number of employees: 353 (as of February 29, 2024) Representative: Yohei Kawai, President and CEO Corporate site URL :
https://www.hinodeya-seika.com/