[Microad Co., Ltd.]
In partnership with Livedoor Co., Ltd., which operates a media business, we begin offering “Story-de-Machiage”, a support service for local governments to attract tourists.
*Microad Co., Ltd.*
Press release: August 20, 2024
**
In partnership with Livedoor Co., Ltd., which operates a media business, we begin offering “Story-de-Machiage”, a support service for local governments to attract tourists.
*~ Strengthening the functions of “Machiage”, a marketing product for local governments ~*
* Microad Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director President Executive Officer: Kentaro Watanabe (hereinafter referred to as Microad) is Livedoor Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director, President and COO: Miyamoto)
We have started offering “Stories to Town Up”, a support service for promoting tourist attraction in local governments, developed in collaboration with Naoto (hereinafter referred to as Livedoor). *
*
A tourist attraction promotion service for local governments that links the marketing product “Machiage” specialized for local governments with tourism tie-up articles by official bloggers of “Livedoor Blog” and the official X (formerly Twitter) account of “Livedoor News”. We will start offering “Machiage with Stories”. We provide total support from promotion to effectiveness measurement such as visit measurement. *
* ■About Livedoor*
Livedoor is a comprehensive media company that takes advantage of its user reach, focusing on media businesses such as Livedoor News, which is one of the most influential news media in Japan, and Livedoor Blog, which is one of the largest blogging services in Japan with many top creators. We are expanding.
・Livedoor News: https://news.livedoor.com/
・Livedoor News official X account: https://twitter.com/livedoornews ・Livedoor Blog: https://blog.livedoor.com/
* ■About “Machiage”*
“Machiage” analyzes UNIVERSE’s web behavior history and location information data, and captures people who are more compatible with various measures such as tourism attraction promotions implemented by local governments. This is a service that delivers optimized advertisements.
In addition to measuring the effectiveness of advertisements after they are distributed, we also provide reports that measure visits by prefecture/city and analyze the estimated spending by tourists in each municipality.
Since the service began in October 2022, it has been used by more than 200 local governments.
In addition, Microad has traditionally introduced the ad format “SNS” that utilizes content posted on SNS as creative.
Booster (*1)” is used to distribute advertisements to various media such as blogs and news sites.
* ■“Machiage with Stories” service overview*
By linking “Machiage” and “Livedoor Blog”, we will provide local government tourism tie-up articles produced by official Livedoor bloggers and “Machiage with Story”, a promotional service for local governments to attract tourists using X. We provide total support from promotion to effectiveness measurement such as visit measurement.
* ・Production and dissemination of tourism tie-up articles by official bloggers *
Livedoor’s official bloggers will create tie-up articles based on local government tourism resources. The article will then be posted to the official Livedoor News X account, which has over 1.9 million followers, and the article will be spread.
* ・Distribute advertisements using X’s posted content in its original format *
In “Machiage”, tourism tie-up articles posted on *
Utilize SNS Booster
* ・Measurement of effectiveness of attraction promotion *
To measure the effectiveness of “Machiage” after advertising is distributed, it is possible to analyze users who have come into contact with tie-up articles and to measure visits by prefecture and city using location information data. By visualizing the
cost-effectiveness of the promotions you have implemented, you can utilize them for future promotions.
This service mainly focuses on promotions that utilize local government tourism resources. We can also support hometown tax promotions for the purpose of supporting local communities and giving back to your hometown.
MicroAd will continue to strive to strengthen its product capabilities by leveraging the digital marketing knowledge it has cultivated over the years. In addition, we provide comprehensive support for solving marketing issues not only for local governments but also for advertisers.
* ■“Machiage” related information*
・“Machiage” service site: https://machiage.microad.jp/
・Download “Machiage” service materials:
https://machiage.microad.jp/download/form
*1 About “SNS Booster”
SNS
Booster is an ad format developed by Spaceback that automatically generates creatives based on content posted on SNS such as Twitter, Facebook, and Instagram. UNIVERSE, an ad distribution platform provided by MicroAd, uses ad creatives generated by social display ads on
It is possible to distribute to various media through “Ads”. * Overview of Microad Co., Ltd. *
Company name Microad Co., Ltd.
Representative Representative Director President Executive Officer: Kentaro Watanabe
Head office location: Shibuya Infos Tower 13F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
Business content Data platform business
URL http://www.microad.co.jp/
* Overview of Livedoor Co., Ltd. *
Company name Livedoor Co., Ltd.
Representative: Naoto Miyamoto, President and COO
Head office location: 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo Business content Media business
URL https://livedoor.co.jp/
Microad Co., Ltd. Overview
Company name Microad Co., Ltd.
Representative: Kentaro Watanabe, Representative Director, President and Executive Officer
Head office location: Shibuya Infos Tower 13F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
Business content Data platform business
URL http://www.microad.co.jp/