-milktouch- First collaboration with famous Korean makeup artist “Mr. Hyerim”. A new eye palette that aims to be “easy to use 365 days a year” will be released on August 24th.
*Coogee Co., Ltd.*
Press release: August 20, 2024
**
-milktouch- First collaboration with famous Korean makeup artist “Mr. Hyerim”. A new eye palette that aims to be “easy to use 365 days a year” will be released on August 24th.
*The much-talked-about eye palette “Tone on Shadow Palette”, which sold out quickly in Korea, has finally arrived in Japan! *
Coogee Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President:
Hiroyuki Suzuki (hereinafter referred to as Coogee) has announced the launch of the new product “Tone” from the Korean cosmetics brand “milktouch”, of which TWICE’s JIHYO is the muse.
On Shadow Palette will be released on Saturday, August 24, 2024.
JIHYO Color used / 02 One More Pink Spoon
With the aim of “creating an eye palette that is easy to use 365 days a year,” Hyerim has created a “tone” consisting of textures and colors that can satisfy everyone, drawing on the experience she gained while working as a current makeup artist.
Developed “On Shadow Palette”.
Mr Hyerim
* About Teacher Hyerim *
Started working as a Korean makeup artist in 2014.
Opened a personal YouTube channel in 2019.
We introduce daily makeup videos that are easy to follow, as well as professional know-how and cosmetic reviews, and the number of registered users has increased in just two years since its
establishment.
Over 160,000 people. Currently, she is a popular beauty YouTuber with 245,000 subscribers (as of August 2024).
* Based on the concept of “cereal”, two milky colors are available with the image of a mixture of milk and cereal *
* 01 Today Cereal Bowl *
A light pink-brown palette with pink toppings added to the milky brown mixture of milk and cereal.
* 02 One More Pink Spoon *
A soft mauve palette with a milky pink color mixed with milk and berry flakes, plus glittering pearls.
* Serial controversy breaks out! ? *
“When you eat cereal, do you add milk first? Do you add the cereal first?” The cereal debate is divided into “crunchy” and “moist” depending on which one goes first.
The closing color of the palette (bottom right) also features such a playful design.
MILK FIRST?!-Crispy-
CEREAL FIRST?!-Moist type-
*Product information*
*Product name*: Tone on Shadow Palette
*Price*: 3,410 yen (tax included)
*Color*: Total 2 colors
*Capacity*: 7.8g
*Release date*: On sale from the online store on Saturday, August 24, 2024 * About milktouch *
milktouch was born in Korea in April 2019. The brand name has the meaning of “Providing purity like milk to your precious skin”, and not only the skin care line but also the makeup line contains ingredients that are gentle on the skin. We aim to create cosmetics that care for your skin and bring out its natural beauty.
The brand will be renewed in May 2024, and the brand description will be changed from “MILK TOUCH” to “milktouch.”
* “For Your Shining Day~Make your tone more beautiful and shining~”* Based on the concept of polishing your skin with skin care and making it shine even more with makeup.
These changes bring new light not only to your appearance, but also to your heart and life. To make your unique beautiful tone shine even more. milktouch will continue to evolve.
* ▽Official SNS*
Official Instagram: https://www.instagram.com/milktouch_japan/ Official Twitter: https://twitter.com/milktouch_jp
* Company Profile*
Company name: Coogee Co., Ltd.
Representative: Hiroyuki Suzuki, Representative Director and CEO Business content: D2C business, creator alliance business, brand alliance business
Coogee operates a D2C business, a D2C support business, and a creator agency based on the concept of “melting with Asia.” Our mission is to provide brand creation based on Asian standards and global standards, originating from Japan.
URL: http://coogee.jp/