[Asobica Co., Ltd.] Yamasaki Co., Ltd. introduces the loyal customer platform “coorum”
*Asobica Co., Ltd.*
Press release: August 20, 2024
**
Yamasaki Co., Ltd. introduces the loyal customer platform “coorum” * Asobica Co., Ltd. (Head office location: Shinagawa-ku, Tokyo, Representative Director and CEO: Imada)
Takaya (hereinafter referred to as the “Company”) is Yamasaki Co., Ltd. (Head office location: Hiroshima City, Hiroshima Prefecture, Representative Director and CEO Doi)
We are pleased to announce that we have started providing our loyal customer platform “coorum” to Hikari (hereinafter referred to as “Yamasaki Company”). *
Background to the establishment of the online community
Yamasaki is a manufacturer that provides the brand “La Sana,” which includes seaweed hair essence.
In the hair care market, there are frequent new entrants and a large number of brands, so the question is how to capture the first impression, get people to pick up our products, and then continue to choose them in the future.*
will be an important theme. Meanwhile, Yamasaki wants to understand the reasons and insights why La Sana fans choose its products, and furthermore*
We wanted to deliver UGC to the world filled with the charm of “La Sana” that gathers fans.
Therefore, “La
Sana”, we aim to further strengthen our connection with fans and deepen our understanding of the fans who use us repeatedly, while developing and utilizing UGC and insights for SNS and offline promotion measures. It has been introduced.
* Reason for deciding to introduce coorum *
* ・Visualize and analyze insights from data related to customer experience* We acquire data on the customer experience that customers have when using products and services (=zero-party data), which is different from data on the behavior history obtained through each channel of the company (=first-party data). It is possible to understand and analyze insights to realize deeper customer understanding.
Reference: “Loyal customer platform “coorum” launches analytics function” https://prtimes.jp/main/html/rd/p/000000120.000030943.html
* ・Build a highly customizable community with no code*
With basic operations such as drag and drop, you can launch a community site that embodies your brand’s worldview. The management screen UI is also simple, and you can easily customize menus and other content according to the measures you want to implement.
* ・Propose measures tailored to your company’s objectives and provide support* Based on our track record of supporting over 150 companies and the know-how we have cultivated, we will propose effective ways to proceed and concrete measures for building and activating communities, analyzing insights, and reflecting them in measures aimed at solving your company’s goals and issues. We will provide support to help you achieve this goal.
*About the fan community site “La La La Sana”*
The recently opened fan community site “La La La Sana” is a fan community site that
It is a place where fans who love Sana gather and interact with other users, sharing their experiences and episodes, and empathizing with each other.
In the future, we will solicit ideas for new product plans and co-create campaign plans within the community.
Click here for community site
https://community.lasana.co.jp/
Comments from the person in charge at Yamasaki Co., Ltd.
“La La La
Sana (Lalarasana)” hopes to help fans achieve “beauty” through two-way communication with each other and with Lasana.
We deliver information that is fun to read or participate in, such as tips on hair and skin care and exclusive events.
We hope to build deep and lasting relationships with our fans and grow together with our products and brands, becoming even more beloved than ever before.
* About Yamasaki Co., Ltd./La Sana*
Yamasaki Co., Ltd. was founded in 1970 as the first cosmetics manufacturing company in Hiroshima Prefecture. Then, in 1979, “La We launched a brand called “Sana” and started selling shampoo and conditioner. The brand’s concept is expressed in the words, “The promise of beauty. Always and forever.” This represents our
determination to solve the hair problems of women of all generations and continue to pursue women’s beauty.
Our main product, “Seaweed Hair”
Essence” was launched in 1998. Developed a new market as a “non-rinse hair treatment category,” which did not exist in the market at the time. As a long-selling product, it has helped many women solve their hair problems. It has been over 25 years since its release, and cumulative sales have exceeded 24 million units (*total of the series), making it the top market share in its category.
About coorum
“coorum” is a loyal customer platform that provides one-stop services from community management to customer analysis and realizes marketing and business strategies based on loyal customers.
In addition to improving customer loyalty through a community that creates continuous points of contact with customers, it is also possible to collect customer feedback and analyze customer insights, which helps customers make business decisions such as marketing, PR, and product development. We support business growth by reflecting the voices and insights of customers.
coorum HP：
https://coorum.jp/
You’ll understand right away! Loyal customer platform “coorum” service introduction materials:
https://coorum.jp/document_requests/
[Asobica Co., Ltd. Company Profile]
Company name: Asobica Co., Ltd.
Address: A-PLACE Gotanda Building 9F, 2-27-3 Nishigotanda,
Shinagawa-ku, Tokyo 141-0031
Representative: Representative Director and CEO Takaya Imada Company website: https://asobica.co.jp
Management media: https://coorum.jp/cxin/
[Yamasaki Co., Ltd. Company Profile]
Company name: Yamasaki Co., Ltd.
Address: 3-7 Funairi Honmachi, Naka-ku, Hiroshima City, Hiroshima Prefecture 730-0843
Representative: Hikaru Doi, Representative Director and CEO
Company website: https://www.corporate.lasana.co.jp/
[Contact information regarding this release]
Asobica Co., Ltd.
Mail: info@asobica.co.jp
Person in charge: Public Relations