[Held on 9/10] How to convey value to be chosen? Branding/Marketing methods that create “trust”/Free seminars
*YUIDEA Co., Ltd.*
Press release: August 20, 2024
[Held on 9/10] How to convey value to be chosen? Branding/Marketing methods that create “trust”/Free seminars
*#Sustainability #Branding #Marketing #Corporate Communication #Public Relations #SDGs #Wash*
The Ministry of Economy, Trade and Industry advocates “SX
(Sustainability Transformation)” and encourages advanced strategies that balance “economic value” and “social value” in corporate activities.
In this way, as sustainability becomes a prerequisite for business, companies are required to work to solve environmental and social issues, while at the same time creating value that only they can create and disseminating that value to society. It has become.
On the other hand, with the development of social networking services and the diversification of information, consumers can now take action to “not choose” if they feel that a company’s activities, words, and actions are inconsistent.
This also means that it has become essential for risk management for companies to match their corporate communications and brand messages with their words and actions in marketing and sales, or in other words, to carry out consistent branding.
YUIDEA Co., Ltd. (President: Kazuhiro Hosoya) provides sustainable branding support as communication support for this new era.
Sustainability initiatives foster credibility and goodwill for companies that do so. The effect of sustainable branding is that by widely disseminating our activities, we generate sympathy and support, and we become a company and brand that is “chosen” by a variety of people.
In this seminar, we will explore what is necessary to increase trust and recognition with customers and the market, and strengthen competitiveness in an era where new products and services are quickly becoming commoditized. . Please take a look.
* ▼Recommended for these people*
・Public relations/corporate communication person
・ Person in charge of sustainable product/service development and marketing department
・Person in charge of disseminating information internally and externally about a company’s sustainability activities
・Person in charge of considering/promoting rebranding centered on sustainability ・Person in charge of brand communication that is in line with the times * ▼Program overview*
* ●Part 1 “AskDoctors” (M3 Corporation) that accurately conveys the value of products to consumers*
1. About M3 Co., Ltd.
2. About the current state of the healthcare market
3. About AskDoctors evaluation service
* ●Part 2 Practice! Thorough explanation of sustainable branding (YUIDEA Co., Ltd.)*
1. Background and essence of sustainability transformation
2. Consumer interest in sustainability and expectations for companies 3. Wash risk associated with sustainability promotion
4. Important points to avoid washing (evidence and expression) 5. Communicate the value of products/services to promote understanding of sustainability among employees
6. Good examples of sustainable branding and its effects
7. YUIDEA sustainable branding example
* ▼Date and time*
Tuesday, September 10, 2024 14:00-15:00
* ▼Participation fee*
free
* ▼Holding method*
Online via Zoom
*For those who apply, we will send you a viewing URL in advance.
* ▼How to apply*
Application form Please fill in the necessary information and apply.
The application deadline is [until 10:00 on the distribution date]. We look forward to receiving your applications.
*About “sustainable branding” supported by YUIDEA
We also accept applications for free individual consultations. If you are interested, please check “I would like an individual consultation” on the application form.
* ▼Speaker introduction*
*Mr. Munetoshi Tsuda*
* (M3 Co., Ltd./AskDoctors Research Institute Director/Healthcare Marketing Group/Group Leader)*
Born in Osaka in 1977. After graduating from Kansai University in May 2002, he worked at an advertising company before joining Gurunavi Co., Ltd. He has mainly worked in marketing operations for consumers (membership services, e-commerce mall business, mobile strategy, external alliances, public relations, etc.). Joined M3 Corporation in March 2015. Leads marketing support business for functional products (AskDoctors evaluation service, etc.).
*Mami Naito*
* (YUIDEA Co., Ltd. / SX Strategy Promotion / Sustainable Branding G / Group Leader) *
After working at an advertising agency, he mainly engaged in e-commerce business at an apparel company. At the same time, I gained experience as a person responsible for managing corporate sites and owned media, public relations/marketing, and new business development. Joined YUIDEA in June 2021. He assumed his current position after launching a sustainable branding business and sustainability information media for business people called “Sustainable Brand Journey.”
By integrating YUIDEA’s track record and knowledge across corporate communication (information disclosure) and marketing fields, we provide sustainability promotion support for companies and local governments, communication design, and internal training and actions to make purpose and sustainability your own. Propose plans for transformation measures.
* ▼How to apply*
Application form Please fill in the necessary information and apply.
* ▼Notes*
・The URL for participating will be provided to those who apply twice, once the day before the event and once on the day of the event. ・Applications from other companies in the same industry may be declined. ・Please refrain from recording, recording, or redistributing the distribution content.
・After viewing the seminar, we will send seminar materials to those who respond to the survey form.
* ▼Contact us*
YUIDEA Co., Ltd.
Sustainable Brand Journey Editorial Department
https://sb-journey.jp/
6F Shin-Aoyama Building East Building, 1-1-1 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Email address: sb-journey@yuidea.co.jp