[Moderato Co., Ltd.] [SOEJU] Holding “SOEJU CYCLO” aiming to give back to society through fashion
*Moderato Co., Ltd.*
Press release: August 20, 2024
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[SOEJU] Holding “SOEJU CYCLO” aiming to give back to society through fashion
Moderato Co., Ltd. (Head office: Shibuya-ku, Tokyo, Representative director: Ichihara
The D2C fashion brand “SOEJU” developed by Asuka (hereinafter referred to as “Moderato”) is part of its efforts to give back to society through fashion.
CYCLO” will be held from Tuesday, August 20, 2024.
* ■Dedicated store as part of our efforts to avoid disposing of clothes and create a sustainable way of life*
Soju Cyclo is a limited-time collection (special page) that handles “products that could not be continued on regular sale” from the original brand Soju.
Soju does not follow trends excessively, limits the number of styles, and combines items to plan and sell products that can be worn for many seasons at reasonable prices without holding sales. However, although we had planned to continue selling after careful selection, there are some products that have become difficult to spotlight due to the distribution situation of the materials, etc., making additional sales difficult. We are working on selling it at a revised price at Soju Cyclo.
* ■Origin of the name*
CYCLO in the store name means circle, ring, rotation.
It is a word that has the meaning. We named the name with the image of a gentle and warm circle, hoping that the thoughts of the purchasers of SOEJU items, the creators of materials and products, and those of us who plan and sell them will be connected to society in the future. I am.
* ■Sales features*
Based on the concept of “giving back to society through fashion,” we provide support to local governments, organizations, and individuals in Japan and abroad in order to realize a more diverse and inclusive society and to support those affected by natural disasters. We are working on donating a portion of our sales.
“SOEJU” held in March this year
CYCLO” is a program run by the Global Fund for Educational Support, a general incorporated foundation that supports young people who have the desire to work for people and society even though they are in difficult socio-economic situations.
“BEYOND Tomorrow” *
We donated a portion of the sales to.
Moderato aims to realize “a world where everyone can comfortably connect with society” through businesses that contribute to “expanding the options for self-expression.”
* [“SOEJU CYCLO” overview] *
Sales period: August 20, 2024 (Tuesday) 12:00~
Special page: https://store.soeju.com/collections/cyclo
Products we carry: Products that are no longer available at the Soju Online Store will be offered at a special price that is different from the regular sale price. It can be ordered together with regular sales items.
*Please note: Due to the special price and limited time offer, returns or exchanges are not possible. Thank you for your understanding. * SOEJU Online Store