Shark Ninja Co., Ltd.
Powerful cleaning power without compromise even though it is lightweight Equipped with an “edge sensor” that makes cleaning near walls even more efficient “Shark(R) EVOPOWER(R) SYSTEM NEO II/NEO II+” now available
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Shark Ninja Co., Ltd. has released new models of cordless stick cleaners such as “Shark(R) EVOPOWER(R) SYSTEM NEO II” and “Shark(R) EVOPOWER(R) SYSTEM NEO II+”. “Power System Neo Two Plus” (model with automatic garbage collection dock) will be on sale from September 2, 2024 (Monday) at home appliance stores, internet shops, Shark official online store, etc. nationwide.
This product is a new model that is an evolution of the “Shark EVOPOWER SYSTEM NEO/NEO+” series released in 2023. While maintaining the feature of “the best cleaning performance*1 among cordless vacuum cleaners weighing less than 1.5 kg”, it also has an “edge sensor” that detects walls and corners of the room and increases suction power by up to 2.5 times*2. Newly installed, it is now possible to clean more efficiently and comfortably.
Shark’s original “automatic garbage collection dock” model, which meets a wider range of needs and is highly rated with a user satisfaction rate of 92% *3, and the regular charging dock model, Shark that can clean under furniture without bending over We have prepared our own “FLEX” pipe and straight pipe variations.
The more advanced “NEO II Series” is aimed at all customers with a variety of cleaning needs, including customers who are looking for a lightweight model but do not want to compromise on cleaning
performance, and will enjoy comfortable cleaning habits. We will support you.
[Image 1: https://prtimes.jp/i/41047/21/resize/d41047-21-3b5a0ecc46e5bff4445a-0.jpg&s3=41047-21-3ed0221afca5292d772e7799391ed0e3-3000×2000.jpg] *1 LC400J series. Based on measurements on carpets performed by our own specialist facility in accordance with IEC 62885-4. Comparison with the top 85% of products weighing 1.5 kg or less from the top 85% of sales volume (from July 2023 to June 2024) of major home
electronics retailers nationwide. Researched by a third party. *2 Based on in-house testing. Comparison with suction power in eco mode. *3 From a user satisfaction survey conducted by Shark in 2023 (N291): Percentage of users who answered very satisfied or somewhat satisfied when asked whether they were satisfied with Shark’s automatic garbage collection dock series.
■“Shark(R) EVOPOWER(R) SYSTEM NEO II/NEO II+” lineup
[Image 2: https://prtimes.jp/i/41047/21/resize/d41047-21-ec39d0ae362b44346fe9-1.jpg&s3=41047-21-ee834c2b35531e9c52c1eb793c1b0185-3000×2000.jpg] [Shark EVOPOWER SYSTEM NEO II+] [Shark EVOPOWER SYSTEM NEO II] (Model equipped with automatic garbage collection dock)
Left: LC551JBK Grape Black (with FLEX function) Left: LC400JOR Light Terracotta Right: LC501JGY Aluminum Gray Right: LC400JWH Brilliant White ■About “Shark(R) EVOPOWER(R) SYSTEM NEO II/NEO II+”
Since Shark first arrived in Japan in 2018 as a vacuum cleaner manufacturer with the No. 1 market share in the United States *4, we have always conducted thorough home usage surveys with the aim of achieving a “5-star satisfaction rating.” We have listened to our customers and released a large number of products while continuing to improve them to suit each country and household.
In 2020, we launched the “EVOPOWER SYSTEM”, which was developed exclusively for Japan with the concept of “a system cleaner that can comfortably and thoroughly clean not only the floors but also furniture and other parts of the house”. Since then, the “EVOPOWER SYSTEM” series has evolved in terms of both cleaning power and ease of use with the release of new models, and has become a product that satisfies many customers.
“Shark EVOPOWER SYSTEM NEO/NEO+” released in 2023 focuses on “lightness” which is also a high customer need, and is not only light but also “lightweight and easy to clean” with excellent cleaning ability that thoroughly removes all kinds of dirt. We aimed to create a vacuum cleaner that achieves both power and power. It is up to 25% lighter than its predecessor *5 and has the best cleaning performance *6 among cordless vacuum cleaners weighing less than 1.5 kg. It has been supported by many customers and has become a popular product with a satisfaction rating of over 4.5 points (out of 5) in reviews at online shops *7.
This product, “Shark EVOPOWER SYSTEM NEO II/NEOII+”, has been made even more efficient in cleaning by adding an “edge sensor” that prevents dirt from being left behind near walls. In addition, we have newly developed four types of high-quality original colors, which you can choose to match a variety of rooms.
“Shark EVOPOWER SYSTEM NEO II/NEO II+”
“Light weight but powerful cleaning power without compromise” 1. Lightweight yet amazing cleaning performance, even more efficient 2. Automatic garbage collection dock and FLEX function that can be selected according to your preference
3.Excellent usability unique to Shark
*4 Source: Circana / Retail Tracking Service 2023 Total US sales amount for the 52 weeks ending December 30, 2023 (definition of floor care includes full-size vacuum cleaners, handheld/stick vacuum cleaners, and specialty vacuum cleaners) ).
*5 Comparison of “EVOPOWER SYSTEM NEO LC200JIV” and “EVOPOWER SYSTEM iQ CS851J”. *6 “EVOPOWER SYSTEM NEO LC200JIV”. Based on measurements on carpets performed by our own specialist facility in accordance with IEC 62885-4. Compare with products weighing less than 1.5 kg from the top 85% of sales figures (July 2022 to June 2023) from leading electronics stores nationwide. *7 In-house research. Aggregate reviews from multiple online shops and measure the average value. Total as of August 12, 2024 (N560).
■High-quality original colors developed to match the Japanese living environment In order to pursue the convenience of “quick to pick up and use”, which is a feature of Shark’s cordless stick cleaner, we have developed a special color that blends in with the interior and makes you want to place it where you can see it. Like the previous series, this product also collaborated with a Japanese design office to develop high-quality original colors that match the Japanese living environment. We have created a stylish and sophisticated design that can be selected to suit a variety of rooms.
[Image 3: https://prtimes.jp/i/41047/21/resize/d41047-21-9cf73e8e271a11ac0c9a-2.jpg&s3=41047-21-0c17474c3582ff73534aa62e178563c4-3000×2000.jpg] LC551JBK Grape Black
[Image 4: https://prtimes.jp/i/41047/21/resize/d41047-21-409b0e0713b8f29eff6b-3.jpg&s3=41047-21-996aece3ed24f96babcb7f5e1d504764-3000×2000.jpg] LC501JGY Aluminum Gray
[Image 5: https://prtimes.jp/i/41047/21/resize/d41047-21-cac8ba847544dbf93d41-4.jpg&s3=41047-21-ec685b8cd0d635c972299fb2a673200c-2500×1667.jpg] LC400JOR Light Terracotta
[Image 6: https://prtimes.jp/i/41047/21/resize/d41047-21-09382e6cfea614873d37-5.jpg&s3=41047-21-6382e813ae534a2b2a9e17262239bf7a-3000×2000.jpg] LC400JWH Brilliant White
■1. Amazing cleaning performance despite being lightweight, even more efficient A new “Edge Sensor” has been added to the “Smart iQ Technology”, which combines the two sensors installed in the previous series, the “iQ Sensor” and the “Floor Sensor”. Shark’s unique three sensors automatically adjust the cleaning mode to help you clean more efficiently and without leaving behind any debris.
[NEW]
edge sensor
The “edge sensor” detects walls and corners of the room and
automatically increases the suction power by up to 2.5 times*8, completely preventing anything from being left behind.
According to a survey conducted by our company*9, walls and corners were ranked in the top 3 in terms of “places that are difficult to clean,” with approximately 32% of respondents saying that they are located near walls, and approximately 55% of locations that are located around corners.
Also, when the edge sensor is activated, the light on the side that is responding is adjusted to be brighter.
[Image 7: https://prtimes.jp/i/41047/21/resize/d41047-21-5c74e42cfb89d77f140f-6.jpg&s3=41047-21-a0c26e15c4210e4e500e435e57c2981d-2500×1667.jpg]
[Image 8: https://prtimes.jp/i/41047/21/resize/d41047-21-370625c8638dcd25c89e-7.jpg&s3=41047-21-06f28499c3aae2067205b62cae305f84-3000×2000.jpg] *8 Based on in-house testing. Comparison with suction power in eco mode. *9 User survey conducted by Shark in 2023 (N540) From the question “Where have you ever found it difficult to clean or had trouble cleaning?” (Multiple answers possible)
iQ sensor
By automatically adjusting the suction power according to the amount of dirt, it absorbs dirt efficiently.
Depending on the amount of dirt being sucked up, the color of the “iQ ring” on the top of the handheld changes to three colors: green, yellow, and red, so you can check at a glance that it has been cleaned without overlooking invisible dirt. .
[Image 9: https://prtimes.jp/i/41047/21/resize/d41047-21-e08e8c8bbe9712ea0a6f-8.jpg&s3=41047-21-a48b58cfaeecd50ed9a9c16b9bc277b3-3000×2000.jpg] floor sensor
The brush rotation speed is automatically adjusted according to the flooring material such as flooring or carpet.
For carpets, the rotating speed of the brush is increased to remove dirt while scraping it out.
[Image 10: https://prtimes.jp/i/41047/21/resize/d41047-21-ecbab46046733e085887-9.jpg&s3=41047-21-a3479050e4a9cc02e9a8371f19228295-3000×2000.jpg]
[Image 11: https://prtimes.jp/i/41047/21/resize/d41047-21-6b7bf3cda97fbe23bdfe-10.jpg&s3=41047-21-387fff0ac60980f0280cfa43305dfecb-3000×2000.jpg] By combining a unique head and unique sensing technology, we have achieved the best cleaning performance*10 among cordless vacuum cleaners weighing less than 1.5 kg.
Shark’s unique head “Hybrid Power Clean”, which combines power fins and soft rollers, always stays in close contact with any floor and thoroughly removes all kinds of dirt, from large dirt to fine dust. The compact head makes it easy to clean even tight spaces. No long hair or pet hair gets tangled in the brush roll *11.
[Image 12: https://prtimes.jp/i/41047/21/resize/d41047-21-dce6fbbc05c7e9fb0083-11.jpg&s3=41047-21-8a63866fe50b4e817f4626c9872355fd-3000×2000.jpg]
[Image 13: https://prtimes.jp/i/41047/21/resize/d41047-21-410df331dde9ee5a8fb7-12.jpg&s3=41047-21-213d086926eb39835f8696ce939d3690-3000×2000.jpg]
[Image 14: https://prtimes.jp/i/41047/21/resize/d41047-21-27476ce941792a824f62-13.jpg&s3=41047-21-fdb6d35f15343d845a414ebd6df07c3b-3000×2000.jpg] *10 LC400J series. Based on measurements on carpets performed by our own specialist facility in accordance with IEC 62885-4. Comparison with the top 85% of products weighing 1.5 kg or less from the top 85% of sales volume (from July 2023 to June 2024) of major home
electronics retailers nationwide. Researched by a third party. *11 Based on in-house testing. Results of 10 cycles testing 0.25g of hair with a length of 45cm on 0.6m2 of flooring.
■2. Automatic garbage collection dock and FLEX function that can be selected according to your preference
A model equipped with Shark’s unique “automatic garbage collection dock” and a regular charging dock model are available, as well as variations of Shark’s signature “FLEX” pipe and straight pipe, which allow you to clean under furniture without bending over, to meet a wider range of needs. We are compatible.
So far, the four products equipped with the “Automatic Garbage Collection Dock” have received extremely high user satisfaction with a user satisfaction rate of 92%*12, and this product continues to feature this feature. The top 5 evaluation points are as follows: “Reduced frequency of garbage disposal,” “Easy to dispose of garbage,” “Keeps hands less dirty when throwing garbage,” “Easy to operate,” and “Dust scatters when throwing garbage.” “It’s difficult.”
Features of automatic garbage collection dock (installed in LC551JBK/LC501JGY) ■Just return the vacuum cleaner body to the dock and garbage will be automatically collected from the body while charging. Approximately 30 days worth of trash can be stored in the dock, so you only have to throw out the troublesome trash once a month*13.
■There is no need to throw away trash from the vacuum cleaner itself, which can cause dust to scatter and get your hands dirty.
■The HEPA filter traps 99.99% of fine dust and allergens*14, so the exhaust air is clean and hygienic.
■The dust box filled with garbage can be easily disposed of with one touch. ■No paper packs are required, so there are no running costs. Additionally, the dust box can be washed with water.
■By pressing the “automatic garbage collection stop button” (moon mark), automatic garbage collection will not be performed and only charging will be performed, so it can be used for cleaning late at night when the operating noise is a concern.
[Image 15: https://prtimes.jp/i/41047/21/resize/d41047-21-ca8367e905da70040648-14.jpg&s3=41047-21-07e73cdf1431d58446569f8a31fd145e-3000×2000.jpg]
[Image 16: https://prtimes.jp/i/41047/21/resize/d41047-21-44df353ab5edcc89029c-15.jpg&s3=41047-21-2e9e2732270a491e0e14f0b5c9a207b9-3000×2000.jpg]
[Image 17: https://prtimes.jp/i/41047/21/resize/d41047-21-20f2dcace52a625c69d5-16.jpg&s3=41047-21-b5f7a632664ac270d79aa16039db5bfa-3000×2000.jpg] *12 From the user satisfaction survey conducted by Shark in 2023 (N291): Percentage of users who answered very satisfied or somewhat satisfied when asked whether they were satisfied with Shark’s automatic garbage collection dock series.
*13 The capacity equivalent to 30 days will vary depending on the room situation, cleaning frequency, and size.
*14 Based on in-house testing based on IEC standard 62885-4 cl 5.11 for particles of 0.3-10μm.
Shark’s unique “FLEX” function (equipped in LC551JBK)
Equipped with a FLEX function that allows the pipe to bend with the touch of a button. You can clean under furniture smoothly without bending down or standing. Even if you don’t have enough space in front of the furniture, the pipes can bend to fit deep into the furniture. Cleaning under legged furniture such as sofas, beds, tables, and chairs becomes even easier.
[Image 18: https://prtimes.jp/i/41047/21/resize/d41047-21-93fb5399fb08a900c657-17.jpg&s3=41047-21-bb9510153a5abf726cb8b18a235dcc32-3000×2000.jpg] ■3. Excellent usability unique to Shark
Just by pinching the release button with one hand, it transforms into a powerful handy cleaner, and you can quickly remove it and use it when cleaning furniture or small spaces. In addition, you can easily dispose of garbage with just the touch of a button, making it more hygienic as you don’t have to touch the garbage.
In addition, various convenient functions to make cleaning more comfortable are still included.
[Image 19: https://prtimes.jp/i/41047/21/resize/d41047-21-b354db300079c2d2bdd8-18.jpg&s3=41047-21-218e82438baee50da0d84f1260e1d7aa-3000×2000.jpg] With a wide range of easy-to-use accessories, you can clean not only floors and furniture, but also futons, mattresses, narrow spaces, crevices, sofas, and other areas around the house.
[Image 20: https://prtimes.jp/i/41047/21/resize/d41047-21-c376709ea64ceb423dcb-19.jpg&s3=41047-21-de33e16cfefbb619e21c17c38a26ea38-3000×2000.jpg] *15 Excluding mini motor head
■“Shark(R) EVOPOWER(R) SYSTEM NEO II/NEO II+” Cordless stick cleaner main specifications
“Shark EVOPOWER SYSTEM NEOII+” (LC551JBK/LC501JGY: model equipped with automatic garbage collection dock)
Estimated market price: 88,000 yen (consumption tax included) Color: Grape black (LC551JBK) / Aluminum gray (LC501JGY)
Body size: Height 1040 x Width 228 x Depth 160 mm (when using stick) : Height 510 x Width 91 x Depth 71 mm (when handy)
: Height 1060 x Width 280 x Depth 262 mm (when stored)
Body weight: Approximately 1.7 kg (with grape black stick)
: Approximately 1.6 kg (aluminum gray stick)
: Approximately 0.8 kg (common color/handy)
Driving time: Approximately 15 to 50 minutes (iQ mode/stick) * : Approximately 50 minutes (in eco mode and stick mode)*
: Approximately 15 minutes (boost mode/stick) *
*When using two batteries continuously
Charging time: about 3.5 hours
Accessories: Gap nozzle with brush, multi nozzle, mini motor head, accessory dock,
Automatic garbage collection dock (with charging function), 2 x lithium-ion batteries
Warranty period: 2 years
“Shark EVOPOWER SYSTEM NEO II” (LC400JOR / LC400JWH)
Estimated market price: 71,500 yen (consumption tax included) Color: Light Terracotta (LC400JOR) / Brilliant White (LC400JWH) Body size: Height 1040 x Width 228 x Depth 160 mm (when using stick) : Height 510 x Width 91 x Depth 71 mm (when handy)
: Height 1069 x Width 258 x Depth 206 mm (when stored)
Body weight: Approximately 1.5 kg (when sticking)
: Approximately 0.8 kg (when handy)
Driving time: Approximately 7 minutes 30 seconds to 25 minutes (iQ mode/stick) : Approximately 25 minutes (when using eco mode and stick)
: Approximately 7 minutes 30 seconds (boost mode/stick)
Charging time: about 3.5 hours
Accessories: Gap nozzle with brush, multi nozzle, mini motor head, accessory dock,
Charging dock, 1 lithium-ion battery
Warranty period: 2 years
■About Shark Ninja
Shark Ninja, headquartered in the suburbs of Boston, is a leading company that develops and supplies home appliances, with a focus on home floor care and kitchen appliances. Shark(R) is a floor care brand with the No. 1 market share in the United States*1, and Ninja(R) is also a small kitchen appliance brand with the No. 1 market share in the United States*2.
Shark Ninja landed in Japan in July 2018, and will celebrate its 5th anniversary in Japan in 2023.
To date, we have released a lineup of innovative products, mainly under the floor care brand Shark, such as cordless stick cleaners, handy cleaners, and steam mops, and have achieved the No. 1 sales share*3 in the rechargeable handy cleaner market at home appliance retailers. I’m getting it.
In September 2023, we will develop the beauty appliance brand “Shark (R) Beauty” and launch the “Shark FlexStyle”, a multi-styling hair dryer that can also be used as a styler.
Additionally, in February 2024, we launched the Ninja Blast Cordless Mixer, a powerful, quiet, and compact cordless mixer, as the first new product under the Ninja small kitchen appliance brand. In August 2024, we plan to release the high-power mixer “Ninja(R) Twisti Mixer,” which is equipped with five automatic programs.
With the mission of “providing innovative products that meet the real needs of consumers and are close to the consumer,” we have launched the “EVOPOWER(R) SYSTEM,” a completely new cordless stick cleaner designed specifically for Japan, and the current We have released a number of popular products such as EVOPOWER(R), an innovative handy cleaner that changes the way people think about things.
We carry out thorough usage research, listen to customer feedback, and develop products tailored to each country and household. We will continue to aim for “5-star satisfaction” and continue to provide even better products by making full use of cutting-edge technology. Official website: https://www.sharkninja.jp
Official online store: https://direct.sharkninja.jp
*1 Source: Circana / Retail Tracking Service 2023 Total US sales for the 52 weeks ending December 30, 2023 (definition of floor care includes full-size vacuum cleaners, handheld/stick vacuum cleaners, and specialty vacuum cleaners) ).
*2 Source: Circana / Retail Tracking Service 2020-2023 Total US sales amount for 52 weeks of each year
*3 In-house research
This article has been partially generated with the assistance of AI.