[WHERE Co., Ltd.]
AKOMEYA will hold a pop-up sale for the “Third Period of Local Buyer Program” to support local businesses while learning marketing skills from September 7th to 8th.
Held at TOKYO in la kagū!
*WHERE, INC*
Press release: August 20, 2024
**
AKOMEYA will hold a pop-up sale for the “Third Period of Local Buyer Program” to support local businesses while learning marketing skills from September 7th to 8th.
Held at TOKYO in la kagū!
*Collaborative implementation by WHERE, Central Japan Railway Company, and AKOMEYA TOKYO*
WHERE Co., Ltd. (Headquarters: Kanda, Chiyoda-ku, Tokyo,
Representative: Kazuki Hirabayashi), which develops regional production businesses, is a subsidiary of Central Japan Railway Company (Headquarters: Meieki, Nakamura-ku, Nagoya, Aichi Prefecture, Representative: Shunsuke Niwa), Co., Ltd.
AKOMEYA TOKYO (Head office: Sendagaya, Shibuya-ku, Tokyo,
Representative: Yamamoto
In collaboration with Kotake (Kotake), the three companies are launching the “Regional Buyer Program 3rd Period,” a program for people who want to contribute to the community to acquire marketing skills and support local businesses.
As an opportunity for students to put their learning into practice, a pop-up sale will be held at AKOMEYA TOKYO from September 7th to 8th. In addition to holding the event at kagū, crowdfunding will be held at Konomichi CROWD FUNDING from August 21st to September 12th.
Local Buyer Program HP: https://academy.localletter.jp/local-buyer/ Konomichi CROWD FUNDING:
https://market.jr-central.co.jp/conomichi/crowd_funding/
*Overview of “Regional Buyer Program 3rd Period” pop-up sales and crowdfunding* What is the Regional Buyer Program?
“I want to develop the ability to discover and disseminate attractive local products!” “I want to learn marketing through product sales!” “I want to contribute to the local community by deeply interacting with local people, rather than just sightseeing!” This is a regional revitalization program aimed at people who have.
In this program, WHERE Co., Ltd., Central Railway Company, AKOMEYA Co., Ltd. The three TOKYO companies collaborated to have participants visit Hida City, Gifu Prefecture and Numazu City, Shizuoka Prefecture, from discovering attractive products hidden in both regions to promotional PR through pop-up events in Tokyo and crowdfunding. While practicing, you will acquire marketing skills.
We are involved in regional production projects, creating local businesses, information dissemination capabilities, and experiential learning (Project Based
The first Regional Buyer Program was held by WHERE Co., Ltd. in 2022 by leveraging the strengths of 3 The company’s collaboration has been realized.
*Click here for the first regional buyer program
(https://whereinc.co.jp/works/related-population/)
Aiming to revitalize the region through human resources and business development, the company has a network of industry, academia, and government working on regional revitalization and the ability to disseminate information through media that is highly appealing to players, and works to develop human resources for regional x entrepreneurship, writers, and marketing. WHERE.
With the desire to contribute to the regional revitalization of the Tokai area beyond the framework of railway business, Central Railway Company is engaged in the “conomichi” business, which creates a related population in the areas along the railway.
AKOMEYA Co., Ltd. is a company with a vision of realizing a
recycling-based society with world-class delicious food, develops and selects products with a focus on “authentic” taste, and operates stores mainly in three major metropolitan areas.
TOKYO.
The desire of these three companies to “discover even more authentic products hidden in the region” has led to them co-sponsoring the “Third Regional Buyer Program.”
In addition, as population decline, declining birthrate, and aging population become social issues nationwide, this time, in the Tokai area, not only the government but also the private sector are actively working on town development, mainly in the city center. We have decided to collaborate with Hida City, Gifu Prefecture, and Numazu City, Shizuoka Prefecture, where we would like to actively promote PR and marketing.
* [Overview of pop-up sales] *
・Date and time: Saturday, September 7, 2024, 11:00-20:00 / Sunday, September 8, 2024, 11:00-17:30
*Admission is free and free, so please feel free to come at any time you like. ・Location: AKOMEYA TOKYO in la kagū (67 Yarai-cho, Shinjuku-ku, Tokyo 162-0805) https://www.akomeya.jp/store_info/store/sinlakagu/
・Products for sale (some):
* -Numazu City-*
*Fuji Power Salt*
This is natural sea salt with zero additives, made using seawater pumped from Suruga Bay, using the traditional method of cooking over firewood for 13 hours and letting it sit for a month. This salt, perfected through training in France and Okinawa, is rich in minerals and has a mellow taste that brings out the flavor of the ingredients.
*Fine powder tea*
Marukawa Seicha provides tea grown with 100% organic fertilizers without using any pesticides or chemical fertilizers. We practice recycling-oriented agriculture, producing only the first tea of the new tea season once a year, and then cutting and discarding the remaining tea leaves to use them as organic fertilizer. This tea is a powdered form of sencha produced from strong tea plants grown in soil rich in microorganisms and resistant to pests and diseases over time. It is convenient to carry and can be easily dissolved in a water bottle or plastic bottle.
*Flavored oil tachibana*
A flavored oil that extracts the aroma and taste from rare Numazu citrus fruits and seals them in virgin olive oil. It has low acidity and brings out the flavor of the ingredients, making it ideal for steamed vegetables and fish. It is made using citrus fruits, which are difficult to process, and takes advantage of the rich aroma from the skin of the fruit, which was considered unsuitable for consumption. * -Hida City-*
*Mitsuwa Farm*
blended rice
This is a blended rice made to enhance the delicious ingredients of Cube Hida. Mitsuwa Farm has been awarded the International Rice Flavor Analysis Contest for 11 consecutive years, and the blended rice that takes advantage of the quality of the varieties has a grainy texture and flavor that makes you want to eat it every day.
* [Kesamaru Apple Garden] Kesamaru Apple Vinegar (Grated) *
Kesamaru Apple Orchard in Hida Furukawa sells apple candy and apple cider vinegar using apples grown with reduced pesticides, no chemical fertilizers, and no herbicides. In particular, “Kesamaru apple cider vinegar (grated)” can be enjoyed in a variety of ways, such as by diluting it with carbonated water or milk, with hot water in the winter, or on salads as a dressing.
* [Hidakara/Miyama Tofu] Shirakawago okara blister cookies (cheese) * “Miyama Tofu”, located in the small village of Shirakawago, a world heritage site, sells “Shirakawago Okara Mamena Cookies” made using nutritious okara. There are four types: rice flour butter, rice flour cheese, butter cocoa chocolate chip, and butter salt, and this time I chose the cheese flavor that can be enjoyed as a snack with alcohol. Recommended for those who want to balance deliciousness and health. * -Rice ball tasting party-*
Traveling rice ball shop Kana Sugamoto
We will hold a tasting event where you can taste rice balls made with blended rice from Mitsuwa Farm in Hida (winner of the Gold Prize at the International Rice Taste Analysis Contest for 11 years in a row), as well as Hida and Numazu specialty products and local cuisine as ingredients for rice balls. Masu.
・Date and time: September 7, 2024, 3 times (11:00- / 13:00- / 15:00-) ・Contents: 40 rice balls and rice accompaniment each time
・Participation fee: Free
・Provided by: Kana Sugamoto, Traveling Rice Ball Shop
Applications will be accepted on the day.
* -Miso making workshop-*
We will be holding a miso making workshop where you can have fun learning about fermentation, experiencing it, and taking it home by making miso, Japan’s proud fermented food.
・Date and time: 2 days, September 7th and 8th, 2024 *Conducted 3 times each day ・Contents: 1 hour each session / Capacity 10 people
・Participation fee: 3,900 yen (tax included) / Miso Tupperware included: 4,700 yen (tax included)
・Application method: Advance reservation system
・Provided by: Izu Food Culture Park Co., Ltd. Details
・Please apply from the URL below. https://lbpopupakomeya.peatix.com * [Overview of crowdfunding] *
・Support recruitment period: August 21, 2024 (Wednesday) 10:00 to September 8, 2024 (Sunday) 23:59
・Contents:
-Numazu City-
* [Kojinuma] We want to spread the word about new products born from the new encounter between Numazu specialty products and koji! * Surrounded by Mt. Fuji and Suruga Bay, Numazu City, Shizuoka Prefecture is blessed with rich seafood and mountain food. This time, in order to expand the possibilities of “tea” and “mandarin oranges,” which are one of our specialty products, and to support the producers, we will develop new products and release them in advance in limited quantities. In order to take advantage of the rich aroma and taste, we processed tea and mandarin oranges into “koji”, which has been reevaluated in recent years, and then used the “cha koji” and “mandarin koji” to marinate fish and meat, a specialty of Numazu.
-Hida City-
* A new type of rice from Hida! Make your everyday meals special with golden ratio blended rice made by professionals! *
Many people have a slightly negative image of “blend rice”, such as “it’s cheap”, “it doesn’t taste very good”, and “it seems like it contains old rice”. Just as each person has their own taste in food, so too does the taste of rice. We would like to spread the joy of choosing the flavor according to your preference to the world of rice, so we are launching a new blended rice that was previously sold only to wholesalers.
・HP: https://market.jr-central.co.jp/conomichi/crowd_funding/
* [Cooperative area] *
・Hida City, Gifu Prefecture: Hidakara Co., Ltd.
・Numazu City, Shizuoka Prefecture: REFS Co., Ltd.
* Background to the launch of the “Regional Buyer Program” * Until now, WHERE Co., Ltd. has held the “SHARE by WHERE” regional economic summit, which brings together leaders and entrepreneurs from industry, academia, and government, with the motto of “creating regional economies together.”
https://share.whereinc.co.jp/) and the local community media “LOCAL” aimed at creating LIFE SHIFT opportunities.
LETTER” (https://localletter.jp/).
There is not a day that goes by that we do not see the words regional revitalization and regional revitalization in the news, and the number of people who want to “support local businesses,” “get involved in town development,” and “have a side job” is increasing. On the other hand, I have met many people who I don’t know how to interact with.
Recently, there has been an increase in the number of people working in metropolitan areas doing part-time work or side jobs at local companies, and a 2022 survey found that 57.4% of people were interested in doing side jobs in their hometowns. Masu. Among these, the main reasons include “I want to contribute to the region I am involved in,” “I am interested in regional revitalization regardless of the region,” and “I want to utilize my experience and skills at a local company.” listed as a side job
× We can see that there is a strong interest in themes such as regional revitalization. (Reference: Recruit Co., Ltd. Trend Survey Data Collection 2022 regarding side jobs and side jobs
https://www.recruit.co.jp/newsroom/pressrelease/assets/20230411_hr_03.pdf )
In light of this current situation, we have created a regional revitalization program, “Regional Buyer Program,” which allows people who want to support the local community and people who want to work together to learn marketing skills while practicing product discovery, PR, and sales. I have decided to open a course.
*Comments from each company*
*WHERE Co., Ltd. Representative Director Kazuki Hirabayashi* Since our founding, we have conducted business activities with the aim of creating new possibilities for relationships between local communities and people. This project not only allows participants to learn, but also allows them to experience collaboration with the local community through planning and promotional PR, and by creating a new way of interacting with the local community, it will lead not only to this time but to the future. I would like to create a place where relationships can be built. From now on, I hope to be able to develop human resources in conjunction with regional development.
* Katsuya Yoshizawa, Section Chief/Conomichi Producer, Business Promotion Headquarters, Central Japan Railway Company*
The JR Tokai Group will launch the “conomichi” project in 2023 to create a related population in areas along the railway lines. It started in May. With the mission of connecting the local area and visitors with heart-warming stories and increasing the number of people involved in the local area, we are a “satoyama” where you can learn about the future way of life through the “multi-work” that is commonplace among locals.
LIFE
We operate a number of programs, including the Academy. Through this program, we hope to create a new way to get involved in the local community, where participants can gain “learning” and support the local community. 【conomichi】
https://market.jr-central.co.jp/conomichi/
* AKOMEYA TOKYO Co., Ltd. Marketing Department Manager and Production Project Leader Hideki Tsuwano*
We conduct our business activities with the vision of realizing a recycling-oriented society that is world-class and delicious. There are many makers in each region who are making products with sincerity. We hope that through this project we will discover such “authentic things” and that our customers, who are highly sensitive to food, will have the opportunity to make new discoveries and increase their interest in the region, thereby expanding the “delicious circle”. I am. I am grateful and happy that three companies from completely different industries have come together with the same ambition to start an initiative that will revitalize the region.
* Koji Komatsu, Representative Director, REFS Co., Ltd., Numazu City, Shizuoka Prefecture *
REFS is a “real food story”
We started small 15 years ago with the mission of communicating this. We carry very delicious products made by producers who treat food with care and smiles. through products
We look forward to hearing your suggestions for ways to help fans of the creators become fans of the local community.
*Kanako Funasaka, co-representative of Hidakara Co., Ltd., Hida City, Gifu Prefecture*
As a regional trading company with close ties to the community, we discover and disseminate the various charms of the region every day. I am really looking forward to this program allowing participants to discover the wonderful, interesting, and rich areas of the region from a new perspective.
* Company Profile*
WHERE Co., Ltd.’s mission is to “Create new possibilities for connections between local communities and people,” and by leveraging technology with a focus on community design, we aim to create a community-related population, create businesses that utilize local resources, and recruit human resources for community development. Training and web media LOCAL
We are developing LETTER (abbreviated as “media that makes you think about your hometown 100 years from now”).
Company name: WHERE Co., Ltd.
Established: October 21, 2015
Representative Director: Kazuki Hirabayashi
Location: Kanda Building H section, 4-5 Kanda Nishifukuda-cho, Chiyoda-ku, Tokyo Business content: Media management / Community creation / Human resource development /
Business creation official website: https://whereinc.co.jp/
LOCAL LETTER: https://localletter.jp/
SHARE by WHERE: https://share.whereinc.co.jp/
Official LINE account: https://line.me/R/ti/p/@localletter