[GENIEE Co., Ltd.] Genie releases “AI hashtag function” in “GENIEE SEARCH” *Genie Co., Ltd.*
Press release: August 20, 2024
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Genie releases “AI hashtag function” in “GENIEE SEARCH”
*～AI automatically generates the perfect hashtag for the product～* * ■Background and purpose*
As competition in the e-commerce market intensifies in recent years, the importance of features that allow users to quickly and easily find the products they are looking for on e-commerce sites is increasing. The convenience of e-commerce sites, which allow individual users to pinpoint the product that suits them from among a vast array of products, has a significant impact on purchasing activities. Against this background, Genie, which helps e-commerce sites improve customer experience and increase sales, has released an AI hashtag function to help users discover products more smoothly.
The AI hashtag function automatically generates hashtags for frequently searched keywords that are highly relevant to the product based on product data and user on-site behavior data, facilitating matching between users and the products they are looking for. In addition, by providing new insights through hashtags, we can encourage more users, improve convenience, and improve overall engagement on the e-commerce site.
Furthermore, conventional hashtag automatic generation was generally generated from character data input by humans, so accuracy depended on the sense of the person inputting the information and the amount of information.
With the newly released hashtag function, AI reads not only the product text data but also the product image and generates appropriate hashtags, making it easy for anyone to generate highly accurate hashtags.
By automatically generating hashtags after recognizing the product’s color, shape, usage scene, etc. from product images, we have reduced the man-hours required to generate hashtags and significantly improved accuracy.
* ■Introduction image*
By clicking on the hashtags displayed on the product detail page or the hashtags listed, you can browse the information that you are interested in pinpointed without entering a search keyword.
By placing them not only on product detail pages, but also on the TOP page, under the search window, category pages, etc. throughout the site, we increase touch points with topics and keywords that users are interested in, and encourage them to move around the site.
* ■Advantages of introduction*
-Advantages for EC site operators-
・Provide a casual user experience to users who are accustomed to using SNS, and guide them to purchase without stress.
・Information and products that are difficult for visiting users to see can be displayed and promoted in an easy-to-understand manner according to the operator’s intention.
・Hashtags can be installed throughout the site to encourage users to visit the site.
-Benefits for visiting users-
・You can find information related to the information or product you are looking for using a simple and easy-to-understand UI similar to the hashtag search you are used to using on SNS etc.
・Through hashtags, you can get new insights into trends and unknown products. We will continue to use the power of technology to solve the problems and worries of site operators and visiting users, and strive to create a world where everyone can succeed in marketing.
* ■Site search tool “GENIEE SEARCH” *
“GENIEE
SEARCH is an advanced search tool for e-commerce and corporate sites. By organizing information scattered on websites and making them easier to use, we help increase website sales and improve customer
experience. Searched keywords are aggregated and analyzed within the system and can be used to improve search results, as well as to understand user needs, which leads to content improvement and product development.
URL: https://www.bsearchtech.com/
* ■Contact information *
Genie Co., Ltd. Marketing Cloud Headquarters Sales Headquarters In charge: Nanbu
TEL: 03-5909-8187
MAIL：cx_mkt@geniee.co.jp
* ■About Genie*
Genie is a company based on two Purposes: “Create a world where anyone can succeed in marketing” and “Become a global technology company originating from Japan and contribute to Japan and Asia.” We are a marketing technology company that develops and provides solutions that help solve various issues such as increasing profits and improving productivity.
* ■Company profile*
Company name: Genie Co., Ltd.
Representative: Tomoaki Kudo, Representative Director and President Head Office: 5/6th floor, Sumitomo Fudosan Shinjuku Oak Tower, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: April 2010
Capital: 1,553 million yen (consolidated, as of the end of March 2024) Number of employees: 617 (consolidated, as of the end of March 2024) Overseas bases: USA, India, Singapore, Vietnam, Indonesia
Business content: Advertising platform business, marketing SaaS business, overseas business
U R L: https://geniee.co.jp/