[Nagatanien Holdings Co., Ltd.] This is a “new form of tea making”. New release of Nagatanien’s “Cup of Ochazuke Nori” and “Sake Chazuke” *Nagatanien Holdings Co., Ltd.*
Press release: August 20, 2024
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This is a “new form of tea making”. New release of Nagatanien’s “Cup of Ochazuke Nori” and “Sake Chazuke”
*In today’s world where we have to do our best, we want people to feel relieved with Ochazuke anytime and anywhere. *
From left: “Cup with Ochazuke Nori”, “Salmon Chazuke”, “Umeboshi Chazuke” Nagatanien Co., Ltd. (President: Kenichi Narita, Minato-ku, Tokyo) has released a “Cup of Ochazuke Nori” that allows you to enjoy Nagatanien’s Ochazuke just by pouring hot water.
“Sakechazuke” (200 yen excluding tax) will be released nationwide from Monday, September 9, 2024.
Over its 72-year history, Nagatanien’s Ochazuke Nori has not only been used as a way to eat rice, but has also cultivated the value of “Aha, it’s refreshing” and “Eating Ochazuke makes me feel relieved.” . This product, which is a rice-filled cup product, is for customers who are busy with work and time every day.* “Eat Ochazuke anytime and anywhere for a “breath of relief and peace of mind.””*
We will continue to provide the following.
[Product points]
1. Long-selling product “Nagatanien Ochazuke” now available in a cup with rice 2. Gentle taste made with comforting Japanese ingredients
3. “Direct filling method” cup design that allows you to simply pour hot water when you want to eat → Eco-friendly design that does not require opening the sachet
Development history
This year marks the 72nd anniversary of the birth of Ochazuke Nori. The total number of meals served is approximately 17 billion (as of March 2024).
“To enjoy delicious leftover cold rice” “As a wake-up meal on busy mornings” “As a hydration/salt supplement food in the hot
summer”…
Although its role varies depending on the era, Ochazuke is a product that has always been close to customers.
For us Japanese people, ochazuke is a dish that gives us a mysterious sense of relief when we eat it.
When you break down ochazuke, it consists of rice, dashi, matcha, arare, and seaweed, all of which are made from familiar Japanese ingredients. When you eat Ochazuke, the simple taste made only with Japanese ingredients and the various memories of eating Ochazuke come back, which may be connected to the mechanism of “feeling a sense of relief in your heart.”
Up until now, Ochazuke was mainly made with home-cooked rice, so the place where you could feel the comfort of eating Ochazuke was at home. However, today’s society is stressful. Work, school, housework, childcare, social networking sites, smartphones, the aging population, rising prices…we are exposed to stress all the time in various places other than our homes.
That’s why we developed a cup-type tea pot that can be made anywhere with just hot water.* From now on, you can only enjoy it at home. You can enjoy the “relaxing feeling of ochazuke” anytime, anywhere.
Key points of deliciousness
* ●FD rice* has evolved to become more delicious with the new manufacturing method “pressurized high-temperature cooking”! * *FD…Freeze drying
Developed a new technology that brings out the texture (elasticity) and sweetness of rice by cooking FD rice at high temperatures while applying pressure, similar to the “pressure cooking” type home rice cooker *
I did. In addition, the rice itself has been carefully selected from various brands from all over the country, and when it is freeze-dried, it has the best grain texture and taste, making it perfect for making tea.
We have adopted “Domestic Koshihikari”*.
* ●Cup-specific quality that brings out the “taste of tea” to the fullest * We have redesigned the balance of seasoning and ingredients so that you can enjoy it deliciously until the last bite.
・Seasoning: The amount of salt and flavor have been adjusted so that you can enjoy every last bite.
・Ingredients…In order to enjoy the special features of the menu, we have increased the volume of the ingredients and used special ingredients unique to this product.
(A word from the developer)
Nagatanien Marketing Headquarters X Unit Hiroaki Kurihara
I want as many people as possible to feel that “Ochazuke is delicious, isn’t it?” and “Ochazuke is delicious and makes you feel relieved when you eat it.” It comes with FD rice and is ready just by pouring hot water, so I would be happy if you could enjoy Ochazuke even more as a familiar meal.
(A word from the developer)
Nagatanien Marketing Headquarters Development Department Takuya Ishikawa The challenges with FD rice are “rehydration” and “reproducing the texture/elasticity.” If one stands up, the other will become worse. Previous FD rice gave priority to rehydration, and the texture was unsatisfactory, but I feel that this product has achieved both “rehydration” and “texture/elasticity.” Furthermore, I would like to evolve FD rice to bring out the original deliciousness of rice. Product overview