IKEA Japan Co., Ltd.
IKEA holds event to think about “equality at home”
Mr. LiLiCo and Mr. and Mrs. Ryohei Odai “Home is important after all” For a better “Life at Home” in Japan
……
IKEA Japan Co., Ltd. (Headquarters: Funabashi City, Chiba Prefecture, President and Chief Sustainability Officer) Petra Farre held an event to think about “Life at Home” on August 1st, “Yappari House Day” established by IKEA Japan.
[Image 1: https://prtimes.jp/i/65734/280/resize/d65734-280-98635f2aa819b7e98e92-8.jpg&s3=65734-280-ff3bd2607b5adc515f80225b0b79c662-3900×1296.jpg] IKEA Japan CEO Petra Farre LiLiCo, Ryohei Odai and his wife
Part 1: Symposium “Life at Home 2050: Thinking about “equality at home” on “Yappari Home Day””
At the symposium, we announced the launch of “Life at Home 2050,” an initiative to think about “equality at home” through collaboration between industry, government, and academia, as well as business people, experts, the Swedish embassy, and others who support IKEA Japan’s initiative. We gathered and had a discussion about current issues and the future we want to aim for.
At the symposium, Petra Farre, President and Chief Sustainability Officer of IKEA Japan, said, “We are excited to join you on this journey towards a more ‘equal home life.’ As a partner in people’s daily lives, our goal is to help people live happier lives at home.”
[Image 2: https://prtimes.jp/i/65734/280/resize/d65734-280-656a158c3d27339e5291-2.jpg&s3=65734-280-643e6e49b15f0b6ad55721cfe0d42bae-3000×2000.jpg] Sweden’s Chargé d’Affaires to Japan talks about gender equality in Sweden
[Image 3: https://prtimes.jp/i/65734/280/resize/d65734-280-1673e7663337d843fdaa-2.jpg&s3=65734-280-987cb4f03ab9b14abc416074fbb9de52-3000×2000.jpg] Panel discussion on the launch of “Life at Home2050”
Johanna Lindquist, Sweden’s Chargé d’Affaires to Japan, spoke about the systems and efforts of Sweden, a country with advanced gender equality, and said, “Sweden is known as one of the countries with the most advanced gender equality in the world, but we are currently working on reform. dates back to the 1970s, when the country introduced separate taxation of income, expanded public childcare, and introduced the world’s first gender-neutral parental leave to make it easier for women to participate in the labor market. Not only women but also men can gain many benefits from gender equality, such as greater freedom in career choices and the ability to work flexibly to care for and raise children.” We also touched on the positive impact it has on both men and women in terms of work-life balance.
In addition, a panel session was held with company officials and IKEA co-workers (employees) who had participated in
industry-government-academia workshops held at the launch of “Life at Home 2050,” and a panel session was held with IKEA co-workers (employees) who participated in the industry-government-academia workshop held at the launch of “Life at Home 2050.” Ms. Renge Bu said, “Japan is promoting policies for women’s empowerment, but there are only 24 hours in a day, and women’s success in society needs to advance along with men’s success in the home. In Japan, the difference in the burden of housework and childcare among families with children under 6 years old is approximately 2 for women to 1 for men, but in Japan the disparity is large at 5.5 for women to 1 for men.” I mentioned the current state of the gap.
In addition, IKEA Japan People & Culture Manager Tamae Asayama said, “We believe that issues such as the gender gap and issues of equality and diversity in society start in the home. Instead, we launched “Life at Home 2050” with the aim of working together across industry, government, and academia to address issues of equality and equity in Japanese society. “I think so,” he said, explaining the reason for launching “Life at Home 2050.”
[Image 4: https://prtimes.jp/i/65734/280/resize/d65734-280-c8e66b0baa4bf1a70aac-2.jpg&s3=65734-280-4bb63278726ecd5600b942cf4860e9cf-3000×2000.jpg] Symposium “Life at Home 2050” speakers
[Image 5: https://prtimes.jp/i/65734/280/resize/d65734-280-4b6e901e1ad9f4f0d308-2.jpg&s3=65734-280-d59c803870912c4b786cb877c5991b28-3000×2000.jpg] Living in the house you want in 2050
To launch “Life at Home 2050,” we held three workshops with various stakeholders, and Director Aya Omoto, co-representative of Rare Co., Ltd., designed and facilitated the workshops. “To address the issue of gender equality, we need to take into account government policies, the organizations we belong to, and the experiences and values of individuals.Thinking about the future of 2050, “The participants discussed what they were aiming for, captured the feelings, opinions, and words that arose during that time, and recorded them using graphics.” We talked about it.
In addition, at a panel session with stakeholders who actually participated in the workshop, they said, “IKEA is a company that values a variety of values, but through the workshop we were able to learn about the ideas and solutions that people from other companies have.” It was a very good opportunity.” (IKEA Japan IKEA Kohoku Market Manager Hideki Kanno) “Through the workshop, I was able to learn that there were many people with the same aspirations, which was very reassuring. I hope that we will be able to have discussions that will lead to “new lifestyle proposals” that leverage the unique strengths of our products and services.” (Yuko Kikuchihara, ESG Department Manager, Kao Corporation) But I would like to incorporate it. I would like to think about what we can do now for the future of our children, together with everyone at other companies, and move forward little by little.” (Senior, DEI Promotion Office, Human Resources and General Affairs Division, Panasonic Connect Co., Ltd.) Manager Sanae Yuta) and other stakeholders from various industries talked about the ideas they gained through workshops and their future goals.
Part 2: Thinking about living at home during the IKEA Family event “Yappari Home Day”
In the second part, we held a fun session for IKEA Family members (https://www.ikea.com/jp/ja/ikea-family/) to think about “Life at Home.” did. We held a talk session on “home life” with LiLiCo, a talent and movie commentator from Sweden, and Ryohei Odai, a celebrity and actor, as guests, and they talked about “(even family members) can understand without saying it.” That’s not the case. It’s important to communicate well on a regular basis. I think home is important in order to have fun together and go to work with a smile every day.” (LiLiCo) When I went to Sweden with (LiLiCo), I noticed that I was able to spend time with my family after work (work-life balance). “I think it’s important,” said Mr. Odai, and we heard what they thought would give them hints on how to live in a better home. Additionally, during this session, all guests and participants played IKEA’s original “Life at Home Card Game.” Based on the theme of social issues such as “division of housework” and “lack of sleep,” each person can use the keywords on the cards to come up with ideas to solve the issues, and through communication shared with those around them, each person can create a better “life at home.” It was an opportunity to think about this.
[Image 6: https://prtimes.jp/i/65734/280/resize/d65734-280-cc6c01c1694c27441846-2.jpg&s3=65734-280-4f05c7b7de27cbc04c4947db712326be-3000×2000.jpg] Life at Home Card Game
[Image 7: https://prtimes.jp/i/65734/280/resize/d65734-280-aa0375ca05f5f37cb701-2.jpg&s3=65734-280-1b76825bbee30f7e1ba81b4e30b3410b-3000×2000.jpg] Thinking about home life through card games
IKEA believes that social equality and fairness begin at home, and is committed to promoting “equality, diversity, and inclusion,” and is committed to supporting various stakeholders. By involving them, we are working to understand “Life at Home,” which considers how people live at home, how they spend their time, and equality and fairness in the division of roles. We launched “Life at Home 2050” to achieve gender equality at home so that people can feel that they “love home after all.” We will continue to work with various stakeholders to pursue better home living.
“Life at Home Card Game” – Think while playing. About home, about the future. Through the workshops we held to launch “Life at Home 2050,” we learned that we should first reflect on our thoughts and feelings, verbalize them, and continue to share and dialogue about the issues surrounding us. I learned that it is important. Therefore, we have developed a card game that allows us to look back at our most important place, the home, and have fun thinking about and discussing ideas to improve our lives at home.
There are many issues in our lives, and they range from those that occur at home to those outside the home, such as schools, workplaces, society, and the earth that affect our homes. In this card game, players use the keywords on the cards to come up with ideas for solutions to these problems, and have fun sharing them with each other. While playing games, the children get to chat about things they don’t normally talk about at home, and discover that what’s “normal” in their own homes is different in other homes, and discover new things about each person’s way of life and way of thinking. This is a game that you can enjoy freely with your children, with your family, with your partner who is starting a family, or with friends and colleagues. We believe that when players deepen their understanding of each other, they will be able to treat each other with compassion, which will lead to healthy and sustainable lives for many people. “Life at Home Card Game” Present Campaign
We will be giving away IKEA Japan’s original card game (not for sale) to 50 people in a lottery for IKEA Family members.
Application period: August 20, 2024 (Tuesday) to September 17, 2024 (Tuesday) How to apply: Please access the campaign page and apply. When applying, please contact IKEA Family
Member login or new registration is required.
Campaign page URL:
https://www.ikea.com/jp/ja/campaigns/ca00-life-at-home-card-game-pub452be630 Announcement of winners: A lottery will be held after the campaign ends, and winners will be notified by email.
Present delivery: Late September
IKEA Japan official website http://ikea.jp/
IKEA Japan Newsroom https://www.ikea.com/jp/ja/newsroom/