[Hosei University x OSACARE] Ending young people’s abstinence from alcohol. We have started a new industry-academia collaboration project aimed at developing a fun drinking culture in the future!
*2days Co., Ltd.*
Press release: August 21, 2024
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[Hosei University x OSACARE] Ending young people’s abstinence from alcohol. We have started a new industry-academia collaboration project aimed at developing a fun drinking culture in the future!
*Hosei University Faculty of Sociology Professor Shigemitsu Morokami’s seminar and the alcohol care service “OSACARE” have agreed to cooperate in marketing to develop a new alcohol care culture for the coming era. We will create a world where everyone can enjoy alcohol more! *
Presentation by Hosei University Morokami Seminar OSACARE project members Entertainment OSAKE Care Company’s 2days Co., Ltd. (Headquarters: Minami-Aoyama, Minato-ku, Tokyo, Representative Director: Yonezawa Masaaki (hereinafter referred to as 2days) started a project with Hosei University’s Morokami seminar to develop a culture of alcohol care. By considering measures centered on the perspective of young university students, we will work together to create a world where everyone in Japan, from young people who are increasingly turning away from alcohol, to the elderly, can enjoy alcohol more.
OSACARE official website: https://osacare.jp/
Contact: info@2days.co.jp
* ■Background of the industry-academia collaboration project *
*For college students to avoid failure due to alcohol*
Many college students reach the age of 20, the legal drinking age, while still in school. Tolerance to alcohol is highly dependent on genetics, so be especially careful when drinking for the first time.
In particular, there are a certain number of Japanese and Asian people who are better off not drinking alcohol, but it is very difficult for such people to accidentally drink large amounts of alcohol the first time they drink alcohol. There is great danger involved. Even if you are able to drink alcohol to some extent, it is possible to prevent various mistakes caused by alcohol by taking measures and precautions tailored to your individual constitution.
OSACARE “Alcohol Genetic Test” All 7 levels of constitution list Based on this background, OSACARE is considering distributing genetic testing kits free of charge to university students across Japan in the future, and has begun the first step towards that dream with Hosei University’s Morokami Seminar.
* ■Project roadmap *
May 2024: Agreement on marketing support and cooperation system. June 2024: Launch of project and planning of policy ideas
July 2024: Specification of measures: Planning and consideration of details August 2024: Specification of measures: Creation of products September 2024: Some measures will start around mid-September After October 2024: Update measures based on analysis of measure evaluation
* ■Hosei University Morokami Seminar: Project members *
Professor: Shigemitsu Morokami, project members (in no particular order): Riko Tanabe, Harukyo Kawazumi, Mune Kure, Keisuke Kondo, Sakura Yamauchi, Kaho Sakatsume, Rie Shin, Yo Furuya, Miyu Kasahara, Taiki Tanabe, Risakura Yoshinaga.
Presentation by Hosei University Morokami Seminar OSACARE project members Presentation by Hosei University Morokami Seminar OSACARE project members Presentation by Hosei University Morokami Seminar OSACARE project members
OSACARE- Today and tomorrow are both “good for two days” – Alcohol care tailored to your drinking constitution
* 2days Co., Ltd. *
2days Co., Ltd. is an Entertainment OSAKE Care company that works closely with each and every person who loves alcohol to create healthy drinking habits.
Company.
Make your drinking experience even more enjoyable. Let’s make everyone’s “today and tomorrow” better.
2days Co., Ltd. would like to work with you to spread the “OSACARE” service throughout Japan.
* Company Profile*
Company name: 2days Co., Ltd.
URL: https://2days.co.jp
OSACARE official website: https://osacare.jp/
Location (head office): 3F, 7-12-16 Minami-Aoyama, Minato-ku, Tokyo Establishment date: August 2, 2022
Capital: 5,000,000 yen
Representative: Representative Director Masaaki Yonezawa