[MD Holdings Co., Ltd.] Improve your bone health and intestinal health! New release of Okara Iwashi Senbei, a sweet that makes use of domestic ingredients
*MD Holdings Co., Ltd.*
Press release: August 21, 2024
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Improves bone growth and intestinal health! New release of Okara Iwashi Senbei, a sweet that makes use of domestic ingredients *We aimed for rice crackers that are “a bit nice” that you would want to eat every day*
One bag (75g) of “Okara Iwashi Rice Crackers” contains 312mg of calcium and 7.1g of dietary fiber.
MD Holdings Co., Ltd. (Headquarters: Higashiosaka City, Osaka Prefecture) will launch “Okara Iwashi Senbei” using domestically produced ingredients in September 2024, which makes it easy to consume calcium and dietary fiber that modern people tend to lack. It will go on sale nationwide from the 2nd (Monday).
《Rice crackers packed with natural calcium and dietary fiber》
This product is a bite-sized rice cracker made with crushed domestic dried sardines powder and Kyotofu Fujino okara powder. This product, which provides a solid supply of calcium and dietary fiber from natural ingredients, is characterized by its generous content of 312mg of calcium and 7.1g of dietary fiber. (per 75g bag)
Recently, it has become a problem that Japanese adults, both men and women, are not achieving their daily calcium and dietary fiber intake targets. We developed this product as a snack that allows people to maintain their health while easily and effortlessly ingesting these nutrients that tend to be lacking.
Reference: Ministry of Health, Labor and Welfare “Dietary Intake Standards for Japanese (2020 Edition)”
Ministry of Health, Labor and Welfare “Summary of the 2018 National Health and Nutrition Survey Results”
《Using domestic sardines and domestic soybeans to achieve a delicate taste》
This product uses Kyotofu Fujino okara powder made from domestically produced sardines and soybeans. It has a mellow taste of sardine sardine and Kyoto tofu Fujino okara, and a fragrant black sesame flavor. The thinly baked and crispy texture creates a deliciousness that you can’t help but reach for. A masterpiece that takes into consideration the delicate tastes of the Japanese people and brings out the best quality of the ingredients to the maximum. Our goal was to create an elegant rice cracker with a “little bit of goodness” that you’d want to eat every day.
“Okara sardine rice cracker”
* ■Kyoto Tofu Fujino *
Fujino, which manufactures tofu and yuba using carefully selected domestic soybeans and water from Kyoto, is celebrating its 60th anniversary this year. Although 60 years old is still a new company in Kyoto, they have a flexible mindset and offer tofu dishes and soy milk sweets. We manufacture our products with safety and security as our top priority, hoping that you can enjoy tofu and soy milk in your daily life.
-Official website: https://www.kyotofu.co.jp/ –
Situation during pumping of yuba
“Kyoto Tofu Fujino” product “Kyoto Raw Yuba”
* ■Product overview *
Product name: Okara sardine rice cracker
Reference price: 378 yen (tax included) *8% consumption tax
Contents: 75g
Sales area: Supermarkets and drugstores nationwide
Features
: Domestic sardine powder and domestic okara powder are kneaded into potato starch dough and baked. A healthy snack packed with calcium and dietary fiber. The okara powder is made from okara that is discarded during the tofu manufacturing process at Kyotofu Fujino.
* ■Sales area *
It will be newly released at supermarkets and drugstores nationwide from September 2, 2024 (Monday). MD Holdings Official Online Shop ( https://store.md-holdings.com/ ) is also available.
* ■Official SNS *
On our official SNS, we are implementing many projects that our followers can enjoy, such as campaign projects and posting projects in collaboration with creators. Please check it out.
– Official X: @mdhdg2215 ( https://www.twitter.com/mdhdg2215 ) – Official Instagram: @mdhdg2215 (https://www.instagram.com/mdhdg2215/) – Official Instagram (2nd year employee ver.): @md_column ( https://www.instagram.com/md_column/ )
– Official TikTok: @mdholdings (https://www.tiktok.com/@mdholdings) – Official Facebook: (https://www.facebook.com/MD-107165911796000) – Official Threads: (https://www.threads.net/@mdhdg2215)
MD Holdings is “Make Daily Happiness”
Our purpose is to create moments of smiles in daily life through OKASHI, and we will work towards achieving the goals of the SDGs to realize a sustainable society through our business.
MD Holdings Co., Ltd.
Company name: MD Holdings Co., Ltd.
Representative: Mitsuhiro Hirota, Executive Officer and CEO
Location: 4-11-20 Shinjo, Higashiosaka City, Osaka Prefecture Established: June 3, 1968 (Showa 43)
Business content: Sales and wholesale of confectionery
URL: https://md-holdings.com/
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