[Mercari Co., Ltd.]
Super sold! Super affordable! Super exciting! Mercari, which has a total of over 3 billion items listed, will be holding “Super Mercari City”, the largest app event to date, where anyone can enjoy “Mercari” and be excited from August 29, 2024 (Thursday)
*Mercari Co., Ltd.*
Press release: August 21, 2024
**
Super sold! Super affordable! Super exciting! Mercari, which has a total of over 3 billion items listed, will be holding “Super Mercari City”, the largest app event to date, where anyone can enjoy “Mercari” and be excited from August 29, 2024 (Thursday)
*~Aiming to create new opportunities for buying and selling things through love through app events~*
Mercari, Inc. (hereinafter referred to as “Mercari”) is the largest app ever with the theme of “Super Sell! Super Buy! Super Exciting!” for 19 days from Thursday, August 29, 2024 to Tuesday, September 17, 2024. We will be holding an event “Super Mercari City” (*1). During the period, everyone will receive a “shopping coupon” and a “Super Mercari lottery” where everyone can win whether they sell or buy.Three celebrities talk about the things they are partial to, and they will share the “likes” to encourage them to enjoy their partiality. We will be releasing “The only thing you can do! Super Favorite City”. In addition, in advance of the event, we will be holding the “Super Mercari Market Eve Festival” from August 22nd (Thursday), and to make the event even more enjoyable, we will hold a lottery event where you can win up to 100,000 yen worth of points. We will implement it.
*1: Regarding “Super Selling! Super Buying!”, “Average number of buyers” and “Average number of sellers” for the 20-day campaign period from April 2023 to March 2024, respectively. When compared with the “estimate of the number of buyers and sellers based on campaign implementation simulation,” the latter is expected to be 107% of the former.
*Please check the campaign special page for details.
■“Super Mercari City” implementation background
Up until now, Mercari has aimed to be a marketplace that contributes to the realization of a society where everyone can create new value, with the mission of “recirculating all kinds of value and expanding everyone’s potential.”
In recent years, due to the expansion of the “Oshikatsu” market, which is also a trend, it seems that there is an increase in transactions that encourage “Likes” within “Mercari”. In June 2024, we announced the release of infographics commemorating the 11th anniversary of the service’s launch (*2), which revealed that more than 40% of the transactions on Mercari were in the “Entertainment/Hobby” genre, and the items that were traded Among the categories, “Oshikatsu Goods” ranked in the top three. Additionally, popular cross-border
transaction categories on Mercari include character goods and trading cards, and the popularity of “Entertainment and Hobbies” is increasing not only in Japan but also overseas (*3).
In response to the desire of customers to share their favorite items, Mercari has created a feature called “My Collection” (*4), which allows users to collect and share “recommended” items by theme, as well as decide on selling prices. We are developing services that will allow more customers to easily use Mercari without any hassle, such as by providing new features such as “Listing without Price” (*5), which allows you to list items without having to list anything. Through this “Super Mercari Market” where a diverse range of people, goods, and great deals come together, we hope that even more people will discover what they like and enjoy buying and selling things based on what they like.
*2: Mercari releases infographics commemorating 11th anniversary of service launch (June 2024)
https://about.mercari.com/press/news/articles/20240627_11th_infographics/ *3: Refer to the full-year financial results announcement materials for the fiscal year ending June 2024.
*4: Mercari launches “My Collection,” a new feature that allows you to collect and share “recommended” items by theme (July 2024)
https://about.mercari.com/press/news/articles/20240710_mercari_mycollection/ *5: Mercari begins offering a “no price listing” feature that allows you to list products without setting a price (May 2024)
https://about.mercari.com/press/news/articles/20240522_nopricelisting/ ■Overview of the largest app event ever “Super Mercari City” “Super Mercari City” is the largest app event ever, bringing together many people, goods, and great deals. By making it easier for everyone who visits the Mercari app to participate, a large number of exhibitors and items will gather, creating a place where people can encounter a wide variety of things. The more people use Mercari, the more ways they can enjoy Mercari, and the more people like it, the more transactions will be promoted. Featured events include the “I can’t help but love you! Super Favorite City” packed with
celebrities’ favoritism, shopping coupons that everyone can receive, the “Super Mercari Lottery” where everyone wins every time they buy or sell, and the “Super Favorite Market” that is visited every Sunday during the period. Chance” etc. We offer a variety of content and benefits that both sellers and buyers can enjoy.
“Super Mercari City” Statement
*Everyone gathered together*
* A special period that makes Mercari super exciting. *
* That is Super Mercari City. *
*Lots of people, things, and benefits*
* It sells really well because everyone gathers together! Super affordable! * * “I found what I’ve been looking for” *
* “That kind of thing sold quickly” *
* With more encounters than usual, *
* There are as many ways to enjoy Mercari as there are people * * Spreads forever. *
* For sellers, buyers, and first-time buyers, *
* If you’re going to do it, now’s the time, everyone gather! * * Let’s all use Super Mercari. *
* -App event details-*
・Name: Super Mercari City
・Holding period: August 29, 2024 (Thursday) to September 17, 2024 (Tuesday) ・Pre-registration period: Thursday, August 22, 2024 to Wednesday, August 28, 2024
・Cho Mercari City details:
https://campaign.jp.mercari.com/pages/202408mercariichi_all/index.html *: Entries and coupon acquisition will be valid from August 22nd onwards. ■Details about “Super Mercari City”
“Super Mercari Market” is a super exciting event that brings together sellers and buyers. First, in order to attract people to sell, we held a campaign on the eve of the festival in which “up to 80% of the sales fee will be returned if the item sells.” Everything everyone wants is gathered on Mercari. Buyers can participate in a campaign where they can “win 100,000 yen worth of Mercari points in a lottery” by giving 5 or more “likes” and search in advance for items that can be purchased at a discount at the “Super Mercari Market” starting August 29th. I’ll get it.
During the “Super Mercari Market” period, we will be issuing “coupons that everyone can use when shopping” and “Super Mercari Lottery” that everyone can win. This is a super exciting event where both sellers and buyers can benefit.
* Preparation for super selling and super buying! “Super Mercari Market Eve Festival” starts from August 22nd (Thursday)*
* [Eve] Selling now because there will be a lot of buyers! If it sells, you will receive up to 80% sales commission back *
What will make the eve of the app event lively is that you can list your items for 4 days from Sunday, August 25th to Wednesday, August 28th, 2024, and if you sell within one week after the campaign ends, you will receive 80% of the sales commission. This is a campaign where you can get up to 80% sales commission back if the item sells, giving back Mercari points. Please use it to prepare for super sales before the start.
Exhibition period: August 25, 2024 (Sunday) 0:00 to August 28, 2024 (Wednesday) 23:59
Detailed URL:
https://campaign.jp.mercari.com/pages/202408mercariichi_all/index.html *: Entries and coupon acquisition will be valid from August 22nd onwards.
* [Eve Festival] If you like 5 or more products, you will be entered into a lottery to win 100,000 yen worth of Mercari points *
By finding what you want and marking it before there are too many items for sale, you may be able to buy what you want at a better price. During the eve festival period from August 22nd (Thursday) to August 28th (Wednesday), 2024, if you enter and give 5 or more likes to the exhibited products, 10 people will be entered into a lottery for 100,000 yen. We will give you minute Mercari points.
Detailed URL:
https://campaign.jp.mercari.com/pages/202408mercariichi_all/index.html *: Entries and coupon acquisition will be valid from August 22nd onwards. * Let’s enjoy “Super Mercari City” with great sales and great deals! * *Enter first! Coupons that everyone can use when shopping *
During the Super Mercari Market, everyone who enters will receive a 5% off coupon that can be used immediately on Mercari purchases (up to 100 yen).
* Let’s sell or buy! *
* No mistakes! Super Mercari lottery where everyone wins whether you sell or buy *
During the “Super Mercari City” period, everyone will be able to win the Super Mercari lottery once the purchase is completed and shipped. Furthermore, one out of every two people wins a prize of 3rd prize or higher. If you win the first prize in the lottery that you can draw upon completing your purchase, you will receive 100% of your purchase amount back in points (up to 100,000 yen worth of points, up to 50 draws). For the lottery that can be drawn once shipping is completed, 100% of the sales fee will be returned in points for the first prize (up to 100,000 yen worth of points, up to 50 draws). We have prepared a total of 90 patterns of animation that will be displayed when you draw the lottery, so please enjoy the screen that appears every time you draw the lottery.
■In case of lottery based on purchase amount
・1st prize: 100% of the purchase amount will be returned in Mercari points ・2nd prize: 5% of the purchase amount will be returned in Mercari points ・3rd prize: 0.5% of the purchase price in Mercari points refund ・4th prize: 1 Mercari point refund
*If you pay with Mercard, you will only be able to win prizes 1-3. *Up to 50 draws, up to 100,000 yen worth of points
■In the case of lottery based on sales commission
・1st prize: Mercari point refund equivalent to 100% sales commission of eligible transactions
・2nd prize: Mercari points will be returned for 50% of the sales fee for eligible transactions.
・3rd prize: Mercari point refund equivalent to 5% sales fee for eligible transactions
・4th prize: 1 Mercari point refund
*Maximum of 50 draws, maximum of 100,000 yen worth of points
Detailed URL:
https://campaign.jp.mercari.com/pages/202408mercariichi_lottery/index.html *: Entries and coupon acquisition will be valid from August 22nd onwards.
* Sunday is the target! Every Sunday, you have a great chance to sell and get 50% of the sales fee back if you sell *
A “Super Selling Chance” will be held every Sunday during the “Super Mercari Market” period on September 1st (Sunday), September 8th (Sunday), and September 15th (Sunday), 2024. If you list a new item during the listing period and the item sells within one week after the campaign ends, you will receive points equivalent to 50% of the sales fee (up to a maximum of 800 yen worth of points each time).
Exhibition period
・First time: Sunday, September 1, 2024 00:00 ~ Sunday, September 1, 2024 23:59 Entry deadline: Until 23:59 on Sunday, September 8, 2024
・Second time: Sunday, September 8, 2024 00:00 ~ Sunday, September 8, 2024 23:59 Entry deadline: Until 23:59 on Sunday, September 15, 2024
・3rd time: Sunday, September 15, 2024 00:00 ~ Sunday, September 15, 2024 23:59 Entry deadline: Until 23:59 on Sunday, September 22, 2024
Detailed URL:
https://campaign.jp.mercari.com/pages/202408mercariichi_listings/index.html *: Entries and coupon acquisition will be valid from August 22nd onwards. * Get even better deals with Mercari points! *
* Tagru Mercari *
2,000 people will be selected by lottery to win 500 yen worth of Mercari points from among those who have posted items with the campaign designated hashtag by 23:59 on Tuesday, September 17, 2024. This is a project that allows you to have fun searching for
unnecessary items in your home. We have prepared themes such as “#Mikkabozu”, “#Aibo of Youth”, and “#Heisei Retro”, which are “something like this that will make you fall asleep”.
Detailed URL:
https://campaign.jp.mercari.com/pages/202408mercariichi_hashtag/index.html
* “#Mercari Favorite Things I Found” posting campaign *
Mercari official account between 10:00 on Thursday, August 29, 2024 and 23:59 on Tuesday, September 17, 2024
If you follow (@mercari_jp) and post on X (formerly Twitter) with “#Favorite Things I Met at Mercari” and “#Super Mercari City PR,” 100 people will be entered into a lottery to win 1,000 yen worth of Mercari points. Masu. Please feel free to post your favorite things and photos that you found on Mercari.
Detailed URL: https://jp-news.mercari.com/articles/2024/08/21/mercariichi_henai/
* ■Chihara Junior, Rio Uchida, and Roland appear! *
* We’re holding a “I have nothing but love! Super partiality market” where everyone’s thoughts about their favorite things come together! *
As a highlight of the app event, Chihara Junior, Rio Uchida, and Roland, who demonstrate their bias in various fields, will appear in “I Only Love You! Super Favorite City.” You can get a glimpse of the three people’s lifestyles through the things they love.
Additionally, we are currently running a project where the three of us are soliciting items from Mercari sellers that we would like to encounter on Mercari. By listing your item with a hashtag that matches the theme, it will be displayed in the “Cho Mercari City” special feature.
Detailed URL:
https://campaign.jp.mercari.com/pages/202408mercariichi_henai/index.html
In addition, you can see an interview article that talks about partiality in more depth in the web magazine “Mercari Magazine”. Chihara Junior https://magazine.mercari.com/hobby/car/chiharajr Rio Uchida https://magazine.mercari.com/hobby/nostalgy/riouchida Mr. Roland https://magazine.mercari.com/home/lifestyle/roland