[Food HEROes Co., Ltd.] [8/31 & 9/1] Local production for local consumption even in Tokyo, where the food self-sufficiency rate is 0%! Food, a community of chefs under 30 years old
HEROes” will open a taco shop using vegetables grown in Tokyo at the “Agriculture to Art Marche” held at Copis Kichijoji.
*Food HEROes Co., Ltd.*
Press release: August 21, 2024
**
[8/31 & 9/1] Local production for local consumption even in Tokyo, where the food self-sufficiency rate is 0%! Food, a community of chefs under 30 years old
HEROes” will open a taco shop using vegetables grown in Tokyo at the “Agriculture to Art Marche” held at Copis Kichijoji.
*GI Tokyo Island Sake highballs and cocktails are also available to go with the tacos. Enliven Vegetable Day (8/31)*
*Food Co., Ltd. aims to solve the problem of a chronic shortage of human resources in the food and beverage industry through the power of a community where young people working in the food and beverage industry gather and the media that communicates this.
HEROes (Representative Director: Ichiro Erokumae, Headquarters: Meguro-ku, Tokyo, hereinafter Food
HEROes) is a food event that will be held at Copis Kichijoji (located in Musashino City, Tokyo) on August 31st (Saturday) and September 1st (Sunday).
“Musashino Tacos” will be available at the Copis Kichijoji food wagon. On the day of the event, we will be hosting Food HEROes U-30, a community of chefs under 30 years old run by our company.
In addition to “Musashino Tacos” created by members of “COMMUNITY” using vegetables grown in Tokyo, we will also be selling highballs made from “GI Tokyo Island Sake,” which received the GI
certification system in 2024, to liven up the event.
*
*Agriculture to Art Marche in Copis Kichijoji event page:
https://www.coppice.jp/newsandevent/coppice/18994/
【table of contents】
Store opening details
Sale details
Menu planning
Event “Agriculture to Art Marche” contents
Background of store opening
Message from Food HEROes Representative Ichiro Erokumae
What are Food HEROes?
* Store opening details *
Store name: Musashino Tacos
Date and time: Saturday, August 31, 2024 – Sunday, September 1, 2024 11:00-18:00 each day
Location: Inside the event “Agriculture to Art Marche”
Copis Kichijoji (1-11-5 Kichijoji Honmachi, Musashino City, Tokyo) A building 3rd floor GREENING plaza
*Event details can be found on the Copis Kichijoji website ( Please check at https://www.coppice.jp/newsandevent/coppice/18994/). *The event will be held in case of rain, or canceled in case of stormy weather. *The image is for illustrative purposes only.
*Events are subject to change or cancellation without notice.
character＆pop design by Rana (nagisa design)
*Sales details*
* [Food] *
*Musashino Tacos Style 1 (2 pieces) 1,000 yen (estimated)*
Pork, eggplant/shiitake, mushroom, tomato salsa
*Musashino Tacos Style 2 (2 pieces) 1,200 yen (estimated)*
Boar meat, bitter gourd/eel, butternut salsa verde
[Drink]
* GI Tokyo Island Sake “Jokejima” Highball 800 yen (estimated) * * Ginger cocktail of GI Tokyo Island Sake “Jokejima” and Hachioji ginger 1000 yen (estimated) *
* Hachioji ginger ginger ale 800 yen (estimated) *
others
*Please note that the contents and prices of the menus scheduled for sale are subject to change depending on growth conditions, etc. *Menu planning*
The menu that will be sold on the day will include original tacos made mainly from vegetables grown in Tokyo, “GI Tokyo Island Sake,” which received the GI certification system in 2024, and drinks made with vegetables grown in Tokyo. The following online community “Food Invented by members of “HEROes U-30 COMMUNITY”.
* [Food menu planning] *
Souya Obayashi
Born in 1994 in Osaka Prefecture. Food and beverage producer. Graduated from Ecole Tsuji Vocational School Italy France Master College. As a new graduate, I got a job at the French restaurant “Maison de Taka Ashiya” (then called “Maison de Gilles”) in Ashiya, Hyogo. After going to an Italian restaurant in Osaka, I went to Italy. Worked at the restaurant “VOTAVOTA” (one Michelin star) in Sicily. After returning to Japan, he worked at a famous wedding hall in Osaka before becoming independent. Currently, he has moved his base to Tokyo and is active in a variety of fields including store startups, on-site cooking, store consulting, and event business.
Instagram: https://www.instagram.com/souya.creator/
* [Cocktail] *
Daisuke Ito
Born in 2000, from Ishikawa Prefecture. Tokyo/Minami Aoyama “Tsuta Coffee Shop”, Tokyo/Higashi Nakano “COFFEE BAR”
After working at “I’mhome,” a cafe bar in Kannai, Yokohama, until April 2024, he is currently working at Bar.
Benfiddich works. He has a strong interest in history and is personally compiling the history of cocktails and spirits. He aspires to become a cocktail historian, and one of his goals is to convey the appeal of cocktails. Utilizing unused resources is also a recent boom. https://www.instagram.com/itomito0323/
*Event “Agriculture to Art Marche” contents*
Seasonal Tokyo vegetables and fruits from about 10 farms, including Nakanishi Farm, a farm in Hachioji, Tokyo that has been around since the Edo period, and Shiraishi Farm, a 350-year-old farm in Nerima Ward, Tokyo, are on sale at the Marche. In addition, we offer free shipping and store pick-up e-commerce service “VEGESH
TOKYO” product pick-up booth has been opened. In addition, we will hold events related to “art” such as carving shows and workshops by Tama Art University students.
“Food HEROes U-30
In addition to “COMMUNITY,” there will be shops selling summer vegetable curry made with vegetables grown in Tokyo. On Vegetable Day (August 31), there are two days where you can eat, touch, play, and fully enjoy the charm of vegetables.
Implementation details
Name: Agriculture to Art Marche
Event date and time: Saturday, August 31, 2024 to Sunday, September 1, 2024, 11:00 to 18:00 each day
Venue: Copis Kichijoji (1-11-5 Kichijoji Honmachi, Musashino City, Tokyo) A building 3rd floor GREENING plaza
Admission fee: Free
Sponsor: Coppice Kichijoji https://www.coppice.jp/
*Event details can be found on the Copis Kichijoji website ( Please check at https://www.coppice.jp/newsandevent/coppice/18994/). *Please note that the vegetables, fruits, menus, etc. scheduled for sale are subject to change depending on growing conditions, etc. *The event will be held in case of rain, or canceled in case of stormy weather. *The image is for illustrative purposes only.
*Events are subject to change or cancellation without notice. * Background of store opening *
In addition to a low food self-sufficiency rate of 0% (*Note 1), Tokyo has many issues such as traffic congestion and a lack of manpower for logistics. There is a need for sustainable measures that actively utilize ingredients.
Rising prices, especially soaring food costs, are a source of concern for restaurants and are putting pressure on restaurant management. It has become difficult to provide delicious meals and drinks using the same ingredients as before.
Under these circumstances, it is important not only to increase the local food self-sufficiency rate, but also to actively use local ingredients with low food miles (the environmental impact of food transportation), and to utilize the ideas and creativity of chefs. In the future, there will be a need to come up with dishes and drinks that have added value.
“Food HEROes U-30” operated by our company
With COMMUNITY in mind, we have deepened our knowledge of local ingredients by visiting production areas in urban centers such as Tokyo and Ibaraki Prefecture and interacting with producers. Furthermore, in January and March 2024, we will hold a pop-up event “Taco Session” that uses locally sourced ingredients and offers dishes created with the fresh sensibilities of young people. We also communicated our values.
RE Co., Ltd., which plans and operates the “Agriculture to Art Marche in Copis Kichijoji”, appreciated these activities and approached us about opening a stall at the event.
*Note 1: Refer to food self-sufficiency rate by prefecture for FY2021 (estimated value) and FY2020 (final value)
https://www.maff.go.jp/j/zyukyu/zikyu_ritu/attach/pdf/zikyu_10-2.pdf *Message from Food HEROes Representative Ichiro Eroki*
The pop-up shop “Musashino Tacos” will sell “tacos”, a fast food originating from Mexico in South America, which is a hot topic in the Japanese food scene, so that even the food-conscious customers of Kichijoji can enjoy it. Our original tacos are made with vegetables mainly grown in the Musashino area in western Tokyo.
It was invented by French chef SOUYA, a member of “HEROes U-30 COMMUNITY”.
We also sell drinks made with ingredients produced in Tokyo, as “pairing local food with local drinks” makes for a better dining experience.
Particularly noteworthy drink menus include highballs and cocktails made with “GI Tokyo Shimazake,” a shochu produced in the Ogasawara Islands that received GI certification in 2024. Cocktails are served at Shinjuku’s world-famous bar “Bar
Daisuke Ito, a community member active in “Benfiddich”, will be in charge.
Although it is far from the image of Tokyo as “agriculture” or “island,” it is still a part of Tokyo. We hope that through the tacos and drinks created by young sensibilities, you can experience a little-known side of Tokyo, where we live.
*What are Food HEROes*
The number of births for people aged 38, who are now in their prime, was 1,431,577 when they were born in 1985. Then, in 2015, the number of births among 23-year-olds (born in 2000) who graduated from university this spring and entered the workforce was 1,190,547, a decrease of about 17%.
Five years later, the number of births for current 18-year-olds (born in 2005) has decreased by 11% to 1,062,530, and the number of births for current 8-year-olds (born in 2015) has decreased by 17% since 2000. There are now 1,005,721 people.
While it is known that the working population will definitely decrease in the future, the restaurant industry is also an industry that has been heavily affected by the coronavirus pandemic. The population of the accommodation and food service industry was 4.2 million in 2019, and in 2020 it was 3.91 million (down 7% from 2019), and in 2021 it was 3.69 million (down 12% from 2019). (Source: Ministry of Health, Labor and Welfare “Vital Dynamics Survey” 2021).
On the other hand, the number of hotels and restaurants is increasing due to the revival of inbound demand, and securing and training human resources has become a major issue.
To begin with, the shortage of human resources in the restaurant industry is not new. How to solve the long-standing chronic shortage of human resources involves multiple overlapping issues, making it difficult to find a solution.
Food Co., Ltd.
HEROes will provide human resources under the age of 30, who have traditionally trained, guided, and built their careers within a single store, a point of contact with society through the community and online media (currently in preparation for opening). We aim to create an era in which society as a whole can participate.
* [Food HEROes U-30 COMMUNITY]*
This is an online community where young people under the age of 30 (U-30) working in the food and beverage industry gather (operated by Food Co., Ltd.)
HEROes). Not only those working in restaurants or hotels in the city or as freelancers, but also vocational school students and working adults working for food creators and food and beverage-related companies can participate.
Participation fee: 3,300 yen/month (tax included), salon members are recruited every month (deadline is the 27th of each month)
https://community.foodheroes.jp/about
35 members (as of January 9, 2024)
*Food HEROes Co., Ltd.*
[Business content] Online salon, event management, media/advertisement management
Head office location: Meguro-ku, Tokyo
Representative Director Ichiro Eroki
Capital: 1 million yen
Established July 2023
Food HEROes U-30 COMMUNITY: https://community.foodheroes.jp/about/ LINE: https://lin.ee/HLgsffK
Instagram: https://www.instagram.com/foodheroes.official/
X (old Twitter): https://twitter.com/FoodHEROes_jp
inquiry
Food HEROes Co., Ltd.
Representative: Ichiro Erokumae
Phone: 090-8770-9268
Email: info@foodheroes.jp