New colors of “ROKU” recirculating shoes that can be customized in up to 1296 ways from “CAMPER” are now available
*CAMPER*
Press release: August 21, 2024
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New colors of “ROKU” recirculating shoes that can be customized in up to 1296 ways from “CAMPER” are now available
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CAMPER, a shoe brand from Mallorca, Spain, is releasing new colors for ROKU, a unisex line with the most innovative concept in Camper history. Two new colors have been added to the existing four colors, allowing up to 1296 customizations. *
ROKU
“A Little better, Never
With the slogan “perfect (better little by little, but there is no perfect product)”, Camper aims to realize a more sustainable future, expanding its environmentally friendly options every season, without producing excess waste. We continue to challenge ourselves to create shoes that can be used for a long time. Among them, ROKU, which debuted this year, is the line that most faithfully embodies Camper’s sustainable spirit. “ROKU” means “six” in Japanese, and is not just a shoe, but a shoe that can be worn endlessly. It inherits the concept of Camper’s long-standing icon “WABI” and expresses it with a modern sensibility.
“ROKU” is an ergonomically designed assembly shoe that consists of 6 replaceable parts (4 packs)*
. One-piece knit upper, 3D socks, cushioned footbed, shoelaces, XL EXTRALIGHT(R) Featuring a SUSTAINABLE+ lightweight outsole, it combines
sustainability and performance. Materials include 51% scrap and by-products recovered from the manufacturing process. It also features minimal materials and reuse, including simplified one-piece knit technology, reducing CO2 emissions and contributing to Camper’s ultimate goal of zero waste.
Since no adhesive is used, it can be easily disassembled and replaced, and can be reused at the end of its life.
ROKU
“ROKU” is not only sold as a ready-made product, but also parts that are divided into 4 types of packs*
I’m doing it. You can create your own original model by choosing your favorite colors for the upper, inner socks, outsole and insole. If you pay attention to the color of the insole, you can maximize
1296
Combinations of streets are possible*. Furthermore, since you can assemble the parts yourself, you can enjoy various combinations and exchange them at any time.
*If you calculate the customization of only the appearance without insole, there are 216 ways to customize it.
ROKU
ROKU
Ready-made product: ¥35,200- / When assembled by purchasing parts: ¥34,100-
ROKU parts pack: upper, inner socks, outsole, insole
Upper ¥9,900- / Inner socks ¥7,700- / Outsole ¥9,900- / Insole ¥6,600- *Parts sales are limited to Eshop and Camper Shinjuku Flags.
The 24AW collection introduces two new colors: gray that is typical of autumn and winter, and a combination of bright yellow and beige. The debut season’s black, white, red and brown colors will also continue to be available.
*NEW COLOR*
ROKU NEW COLOR / GRAY
*GRAY*
W K201630-005
(size 35-40) / M K100953-005
(size 36-39) / M K100953-006
ROKU, which blends a sustainable spirit with the innovation and creativity that Camper has been working on for many years, is now on sale at the official online store and Camper shops nationwide. *The colors available differ depending on the store, so please contact each store.
*【CAMPER】*
Camper is a footwear brand born in Mallorca, Spain.
There are 400 stores in about 40 countries around the world, and in Japan there are currently about 50 stores nationwide.
The advanced design inspired by the rich nature of the Mediterranean Sea, the craftsmanship of artisans, and cutting-edge innovation combine to create the ultimate in comfort, making walking a fun and happy time. sublimate to.
Wear Camper and enter an extraordinary world that is a little happier than usual.
Walk, Don’t Run.
Camper Japan official online store: https://www.camper.com/ja_JP/ Camper Japan official Instagram: https://www.instagram.com/camper_japan/