Yahoo! Shopping Announcing 7 major trends for the first half of 2024

[Yahoo! Shopping] Announcing 7 major trends for the first half of 2024 *LINE Yahoo Inc.*
Press release: August 21, 2024
[Yahoo! Shopping] Announcing 7 major trends for the first half of 2024 *Electric kickboards, which have become easier to use due to the 2023 law revision, and products related to the blockbuster movie “Haikyu!!” released in January this year are attracting attention*
Yahoo! Shopping, operated by LINE Yahoo, Inc. (hereinafter referred to as LINE Yahoo), today announced the “7 Major Trends for the First Half of 2024” based on sales results from January 1, 2024 to June 30, 2024. did.
At the same time, we also announced the top-selling products in the first half of the year in major categories such as food and fashion. * ■In the first half of 2024, VR and electric kickboards will be trending* * [Trend 1: VR (Virtual Reality)] *
* ▼Domestic Metaverse market expected to exceed 2 trillion yen in 2027* The Metaverse market size in Japan (total of infrastructure, hardware, software, and services) is expected to reach approximately 500 billion yen in 2024, and is predicted to exceed 2 trillion yen in 2027 (*1) . The transaction value of “head-mounted displays,” which is one of the VR devices, has increased approximately 5.2 times (*2) compared to the same period last year, indicating that it is gaining attention in the consumer field as well.
*1 Source: Yano Research Institute, Inc. “Metaverse Domestic Market Trend Survey (2023)” (published on August 30, 2023)
https://www.yano.co.jp/press-release/show/press_id/3333
*2 Comparison of handling volume in the “Head Mounted Display” category from January 1 to June 30, 2024 and the same period last year.
▼*Product example*
・Quest 3 128GB 899-00591-01 All-in-one VR headset
https://store.shopping.yahoo.co.jp/tsukumo-y/0815820024149.html * [Trend 2: Electric kickboard] *
* ▼Revision of the law in 2023 will make it easier to use*
The revised Road Traffic Act regarding electric scooters, etc. came into effect in July last year, and electric scooters, which were previously treated the same as mopeds or cars, are now defined as “specified small motorized bicycles” if they meet certain criteria. (*3) Now, anyone over the age of 16 can drive without a driver’s license.
Perhaps due to this, the transaction value of the “electric kickboard (specified small motorized bicycle)” category has significantly increased by approximately 10.0 times (*4) compared to the same period last year.
*3 Source: Ministry of Land, Infrastructure, Transport and Tourism: Regarding specified small motorized bicycles
https://www.mlit.go.jp/jidosha/jidosha_fr7_000058.html
*4 Source: Comparison of “Electric kickboards (specified small motorized bicycles)” category handling volume from January 1 to June 30, 2024 and the same period last year.
* ▼Product example*
・Electric kickboard Specified small motorized bicycle RICHBIT ES1 Pro https://store.shopping.yahoo.co.jp/jpstars/richbit-es1-pro-n.html ・Electric kickboard Specified small size Maximum speed 20km/h Ministry of Land, Infrastructure, Transport and Tourism certified OD608 https://store.shopping.yahoo.co.jp/akaneashop/od608.html
* [Trend 3: Haikyu!!] *
* ▼In February 2024, the movie will become a huge hit with box office revenue exceeding 10 billion yen*
The theatrical version of “Haikyu!!”, a boy’s manga about high school students devoted to the activities of their volleyball club, was released in February 2024 and quickly exceeded 10 billion yen in box office revenue (*5).
Perhaps in line with this hit, the sales volume of manga originals, acrylic stands, key chains, and other related goods has increased significantly by 4.2 times (*6) compared to the same period last year. *5 Source: Anime “Haikyu!!” official website “Haikyu!! The Movie: Battle at the Garbage Dump” finally exceeds 10 billion yen in box office revenue
https://haikyu.jp/news/2292/
*6 Comparison of transaction volume including “Haikyu!!” in the product name from January 1, 2024 to June 30, 2024 and the same period last year.
* ▼Product example*
・Manga Haikyuu volumes 1-45 complete set
https://store.shopping.yahoo.co.jp/fillschic-store/218020413.html ・Haikyuu! ! Tenorinzu Collection 10 pieces BOX
https://store.shopping.yahoo.co.jp/amiami/goods-04480564.html * [Trend 4: Men’s cosmetics] *
* ▼Advanced skin care items such as packs and serums are also selling well* The cosmetics market as a whole was in a slight decline due to people refraining from going out and wearing masks due to the coronavirus pandemic, but even under such circumstances, the men’s cosmetics market continued to grow and is expected to grow in the five years from 2017 to 2022. We have expanded the scale by approximately 1.5 times to 37.6 billion yen (*7).
On Yahoo! Shopping, the transaction volume of “Men’s skin care and makeup” is 1.2 times (*8) compared to the same period last year, and when looked at by further subdivided categories, “Pack” is about 2.3 times (*8) , “Beauty serum” is growing by about 1.7 times (*8). *7 Source: INTAGE Co., Ltd. “Men’s cosmetics market continues to grow even after the coronavirus” (published on September 14, 2023) https://www.intage.co.jp/news_events/news/2023/20230914.html *8 Comparison of handling volume in the “Men’s skin care, makeup”, “Pack”, and “Beauty serum” categories from January 1 to June 30, 2024 to the same period last year.
* ▼Product example*
・Shiseido MEN Ultimune Powerizing Concentrate 75mL
https://store.shopping.yahoo.co.jp/matsuya-cosme/14019-1.html
・NILE Clay Pack Men’s 70g
https://store.shopping.yahoo.co.jp/rise-one/doropaku70.html
* [Trend 5: Korean cosmetics] *
* ▼A new standard. The Korean cosmetics market continues to expand* The market size of Korean cosmetics has been gradually growing since 2019, and by 2023 it will have grown approximately six times to approximately 31.3 billion yen (*9).
In “Yahoo! Shopping,” the transaction amount has more than doubled when comparing 2019 and 2023, and in the first half of 2024, it will further increase by approximately 1.2 times (*10) compared to the same period last year. Masu.
*9 Source: Intage Co., Ltd. Knowledge Gallery “How far has the number of users expanded in the booming Korean cosmetics market?” (published on May 7, 2024)
https://gallery.intage.co.jp/koreancosme/
*10 Comparison of transaction amount with “Korean cosmetics” in the product name from January 1, 2024 to June 30, 2024 and the same period last year.
* ▼Product example*
・dr.jart+ Cicapair Intensive Soothing Repair Cream 50ml
https://store.shopping.yahoo.co.jp/kscojp/626209168-4.html
・CLIO Clio Pro Eye Palette Mini
https://store.shopping.yahoo.co.jp/yeppo/clioeye7409-1-clioeye7416-1.html * [Trend 6: Smart home appliances] *
▼* As the IoT market expands, consumer interest is also increasing* The amount of user spending in the domestic IoT market, including companies, was approximately 6.4 trillion yen in 2023, and is predicted to reach 9.4 trillion yen in 2028 (*11).
On Yahoo! Shopping, items such as remote controls and hubs that can turn existing home appliances into smart home appliances are selling well, and the transaction value of smart home appliance-related products has increased 2.1 times (*12) compared to the same period last year. Masu.
*11 Source: IDC Japan Co., Ltd. “Domestic IoT (Internet of Things) Market Forecast” (published on May 13, 2024)
https://www.idc.com/getdoc.jsp?containerId=prJPJ52125724
*12 Comparison of transaction volume including “smart home appliances” in the product name from January 1, 2024 to June 30, 2024 and the same period last year.
* ▼Product example*
・SwitchBot Hub 2 Smart Remote Control
https://store.shopping.yahoo.co.jp/softbank-selection/0850043739784.html * [Trend 7: Disaster prevention goods] *
Due to the influence of the “Noto Peninsula Earthquake” that occurred in January of this year and the “Taiwan Eastern Offshore Earthquake” in April, the transaction volume of disaster prevention goods such as emergency food and take-out kits increased by 2.5 times compared to the same period last year (*13) It has grown significantly.
Until now, “Ale Market”, a commerce site operated by LINE Yahoo that delivers products specializing in disaster prevention and
reconstruction support, has been running a project called
“#Delivery” that proposes “delivering” disaster prevention food and disaster prevention supplies to loved ones. We have started “disaster prevention” in 2021, and are aiming to improve the stockpiling rate for disasters together with supporting companies. ・Ale Market
https://yellmarket.yahoo.co.jp/
*13 Comparison of handling volume in the “Evacuation Living Supplies” category from January 1 to June 30, 2024 and the same period last year.
▼*Product example*
・Disaster Prevention Set for 1 person SHELTER Premium
https://store.shopping.yahoo.co.jp/atrescue/10000170.html
・[Emergency food] Imuraya Eiyokan 2453 5 years 1 set (5 pieces) https://lohaco.yahoo.co.jp/store/h-lohaco/item/p224341/

* ■ Best-selling products in the first half of the year by category * ・ZAO SODA carbonated water 500ml 48 bottles 2 cases
https://store.shopping.yahoo.co.jp/lifedrinkcompany/zaosoda-500-48.html ・Mixed nuts (4 types) 700g
https://store.shopping.yahoo.co.jp/shizennoyakata/mixnutsofaphantom-spsale.html ・Beef bowl Beef bowl ingredients Beef rice ingredients premium specification 30 servings set 1 serving 135g
https://store.shopping.yahoo.co.jp/matsuyafoods/us30-5.html
・For some reason, scallops from the Sea of Okhotsk are a great value (cracked/irregular), raw scallops, 1kg
https://store.shopping.yahoo.co.jp/koragumi/200240.html