Klook accelerates social commerce in collaboration with content creators *Klook*
Press release: August 21, 2024
Klook accelerates social commerce in collaboration with content creators *
Klook, the world’s leading travel and leisure booking site, continues to innovate in the social commerce space with a number of new initiatives to support Gen Z and Millennial travelers. As part of its continued efforts to leverage social media through its fast-growing influencer program, the Klook Creator Program, Klook is launching cross-platform collaborations, including a new feature that allows you to book Klook products on TikTok. We have created a seamless reservation experience. *
Social media is emerging as a powerful discovery-to-booking tool, especially for the next generation of travelers. Klook is stepping up its social commerce efforts to capture this shift, and one notable example of this is its collaboration with TikTok. The partnership will enable users in Japan and seven Southeast Asian markets to discover travel and attractions on TikTok and book them directly within the TikTok app. This means it’s now easier for users to get inspired by content on TikTok and then take action.
“Social media has become the go-to channel for travelers looking for inspiration on destinations and things to do. Klook now directly connects these travelers to the activities they discover on social media. In meeting the needs of these next-generation travelers, Klook is reinforcing its social-first approach,” said Klook Global Marketing.
Vice President Marcus Yong said.
These advances in social commerce open new avenues for Klook’s extensive network of partner businesses to connect and engage with the next generation of travellers.
With the Klook Creator Program seeing impressive growth in markets such as Japan, Taiwan, Australia, the United States, and the Philippines, Klook is expanding the program to platforms such as YouTube to tap into the demand for authentic user-generated content (UGC). We are exploring a wide range of formats that can be supported.
Since its launch in 2023, the Klook Creator Program has engaged over 20,000 creators in 16 markets around the world, aiming to become the world’s largest social travel community, growing by creating and sharing more authentic UGC. I have grown to the point where I have . Additionally, in order to support creators’ content creation, we are investing globally in the empowerment of creators, such as by providing opportunities for creators to experience activities themselves.
Klook will continue to work with creators to meet the needs of the next generation of travelers and shape new travel trends.
* [About Klook] *
Klook is the world’s leading travel and leisure booking site. We deliver everything you need for your trip, including tourist facility tickets and tours around the world, transportation, Wi-Fi/SIM, rental cars, and hotels. Since our establishment in 2014, we have supported exciting moments for travelers anytime, anywhere.
Klook (Japanese version): https://www.klook.com/ja/
Android: https://play.google.com/store/apps/details?id=com.klook&hl=ja iOS: https://itunes.apple.com/JP/app/klook/id961850126
* [Accomplishments in Japan]*
Our company established a Japanese corporation in September 2017 and started inbound business with travel and leisure products for foreign tourists visiting Japan. In collaboration with JTB, JR West, JR Kyushu, Odakyu Electric Railway, and many other partners, we are promoting the appeal of Japan to Klook users in over 180 countries. In April 2019, we released the Japanese version of our service and began providing overseas travel products for Japanese people. We released domestic travel and leisure products in June 2020, and are
strengthening the Japanese domestic travel and leisure market by leveraging our product lineup and strong technology cultivated in both inbound and outbound fields.
* [Klook Travel Technology Limited Company Profile] *
Company name: Klook Travel Technology Limited
Headquarters: Hong Kong (22/F, Kinwick Centre, 32 Hollywood Road, Central, Hong Kong)
Representative: Co-founder and CEO, Ethan Lin
Established: September 2014
Business content: Development and operation of travel and leisure reservation site “Klook”
URL: https://www.klook.com/
* [Klook Travel Technology LLC Company Profile] *
Company name: Klook Travel Technology LLC
Japan Headquarters: 16th floor, WeWork Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo
Established: September 2017
Business details: Development and operation of travel and leisure reservation site “Klook”
URL: https://www.klook.com/ja/