Canary Co., Ltd.
Canary Co., Ltd., which promotes DX in the real estate industry, has entered into a capital and business alliance with Anicom Insurance Co., Ltd. Promoting collaborative efforts to support coexistence with pets
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Canary Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director Takuki Sasaki, hereinafter referred to as the Company), which promotes digital transformation (DX) in the real estate industry with the mission of “creating a better ‘normal'”, announced in August 2024, We are pleased to announce that we have entered into a capital and business alliance with Anicom General Insurance Co., Ltd.
(Shinjuku-ku, Tokyo, CEO: Shingo Noda, hereinafter referred to as Anicom General Insurance), which has the No. 1 market share in pet insurance (*1).
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■Background of the partnership The real estate information app “CANARY” operated by our company has been continuously increasing its recognition mainly among young users in their 20s and 30s, and the cumulative total since its release in June 2019 The number of downloads has exceeded 4 million (*2). We have refined our excellent UI/UX from the user’s perspective, and have achieved the No. 1 user rating among major real estate information apps, with a high rating of 4.8 stars on iOS (*3). In addition, from 2022, we will officially release the real estate industry-specific SaaS “CANARY Cloud” to support operational efficiency and DX of a wide range of real estate brokerage/management companies nationwide. Our major strength is that we are fully engaged in the development of both a marketplace that connects room search users and real estate companies, and a SaaS service that supports real estate companies’ business DX. On the other hand, Anicom Insurance aims to be an insurance company that reduces tears and brings smiles to pet owners, which is its management policy, and provides pet insurance so that pets, which are important members of the family, can live with peace of mind. The entire group is working to help pets and their owners live healthy and happy lives. As a leading company in the pet industry with the No. 1 share in pet insurance for 15 consecutive years (*4), we can complete the insurance claim procedure by simply presenting your “Animal Health Insurance Card” at the counter of a compatible veterinary hospital (*5). In addition to providing highly convenient pet insurance, such as a “counter payment” system, we have a strong network with veterinary hospitals nationwide, and use data from over 4.3 million insurance claims annually to prevent diseases and promote the health of pets. We are also working on this. We have come to this capital and business alliance because we want to combine the knowledge, know-how, networks, and other management resources that both companies have accumulated over the years, and work together to promote coexistence between pets and their owners. Through our collaborative efforts with Anicom Insurance, we will create a better room search experience (UX) for users who live with pets, and make “CANARY” the most preferred room search service when looking for pet-friendly properties. This is what we aim to do. ■Main collaboration details We are currently discussing various future developments as initiatives that will lead to business expansion and improved customer experience for both companies, but we envision collaboration on the following three points first. 1. Promoting the services of both companies centered on relocating to a property where pets can be negotiated Pet insurance and pet-related products are offered through contact points such as CANARY to users who are considering relocating to a property where pets are
negotiable. We aim to popularize pet insurance and expand the use of our products and services. At the same time, we will consider offering Anicom Insurance policyholders the use of CANARY when looking for a room. 2. Providing a better room search experience (UX) in properties where pets are negotiable In the current room search process, pet owners who live with their pets in rental properties often have a hard time finding properties, making it difficult to find properties that allow pets. However, I am still having trouble with information being difficult to understand. In light of this situation, we will utilize the knowledge and know-how of both companies to consider developing a service that supports pet owners in finding a room. Specifically, we aim to provide a better room search experience by compiling a database of information needed to envision a life with a pet (architectural design, equipment, surrounding environment, etc.).
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[Survey method] A survey was conducted on Anicom Insurance’s survey site “ani voice” for policyholders. [Survey period] March 1, 2024 – March 18, 2024 [Number of valid responses] Q1: 808 people (residents of rental properties) / Q2: 769 people (Residents of rental properties found it difficult to find a property at all) (excluding those who answered “No”) 3. Promotion of efforts to popularize pet-friendly housing Beyond “acceptable” housing, “symbiotic” housing, where people and pets can live together in good health and happiness, is attracting attention. Based on this background, we will jointly build a system that allows us to propose the creation of pet-friendly housing to real estate companies nationwide, and support the spread of pet-friendly housing. Additionally, in order to further popularize pet-friendly housing, we are considering a wide range of options, including the establishment of a business consortium involving real estate companies and veterinary hospitals. Through this partnership, we will promote collaboration with Anicom Insurance and continue to take on the challenge of creating a better “normality” where people and pets can coexist. ■Canary Co., Ltd. Company Profile
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Company name: Canary Co., Ltd. Representative: Takuki Sasaki, Representative Director Location: 11th floor, PMO Kojimachi, 6-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Established: April 2018 Business details: ・ Real estate information platform “Canary” CANARY) Provision of real estate industry-specific SaaS “CANARY Cloud” DX Solutions business URL: https://corp.canary-app.jp/■Anicom General Insurance Co., Ltd. Company Profile
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Company name: Anicom General Insurance Co., Ltd. Shareholder: Anicom Holdings Co., Ltd. (100%) Representative: Shingo Noda, Representative Director Location: Established on the 39th floor of Sumitomo Fudosan Shinjuku Grand Tower, 8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-8352 : January 26, 2006 Business details: Non-life insurance business (pet insurance) URL: https://www.anicom-sompo.co.jp/ ■For inquiries regarding this service and press releases, contact Canary Co., Ltd. Public Relations Officer E- Email: info@canary-inc.jp*1: Share is calculated from the number of contracts for each company in 2023. “2024 Pet-related Market Marketing Overview” survey published by Fuji Keizai Co., Ltd.*2: Cumulative number of downloads as of August 2024*3: November 2023 data for the top 10 real estate apps in Japan. AI research. Cumulative average rating from October 2022 to September 2023 on iOS and Google Play. iOS ratings are as of February 2024. *4: Share is calculated from the number of contracts for each company from 2009 to 2023. “Pet-related market marketing overview” survey published by Fuji Keizai Co., Ltd.*5: 6,908 hospitals (as of the end of June 2024)