mov Co., Ltd.
“SCHMATZ” and others: Thorough comparison of reviews of 4 famous beer hall chain brands! Keyword trends by brand revealed!
Thorough analysis of the number of reviews/ratings, foreign language review ratio, and strengths/weaknesses of each brand!
……
mov Co., Ltd. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as mov), which operates the store support SaaS “Mousou.com” that turns review sites into “more” sales, uses the analysis function of “Mousou.com”. The report has been published.
This time, we investigated and compared approximately 29,000 reviews from four famous beer hall chain brands.
In this study
・Beer hall chain reviews and trends
・Review keyword trends by brand
・Evaluation by language for the industry as a whole and by brand I will tell you.
At Reviews.com, we propose “new discoveries” that come to light by analyzing reviews across the board. The report can be downloaded for free from the page below.
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View the report in detail (free)
https://academy.kutikomi.com/whitepapers/202408_beerhall/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=202408_beerhall/ ■ Survey target of this report
This survey investigated four famous beer hall chain brands (*number of domestic stores).
Ginza Lion (Sapporo Lion Co., Ltd.)
New Munich (New Munich Co., Ltd.)
Kirin City (Kirin City Co., Ltd.)
SCHMATZ (Kaiser Kitchen Co., Ltd.)
*Review analysis period: July 1, 2019 to June 30, 2024
*Research resource: Reviews posted on Google Maps
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■Average rating is ★3.96 | ★5 accounts for 32%, ★1 accounts for 3%
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From July 1, 2019 to June 30, 2024, there were 28,809 reviews on Google Maps for the four beer hall chain brands, with an average rating of 3.96 stars. ★5 accounts for approximately 32%, and ★1 accounts for approximately 3%.
■Some brands attract attention with specific meal menus.
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This table lists the most frequently used keywords in brand reviews and shows the percentage of positive comments. For all brands, the word “cooking” is used frequently, and in particular for “New Munich” and “SCHMATZ”, specific menu names also rank high in the number of uses.
Furthermore, while the most frequently appearing keyword for other brands is “beer,” “fried chicken” is the most frequently used keyword for “New Munich.”
■“SCHMATZ” has the highest foreign language ratio
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The ratio of foreign language included in reviews is calculated for each brand (results within the survey period).
“SCHMATZ” (17.9%) had the highest ratio of foreign language reviews, with 82.7% of reviews in “English”.
■“SCHMATZ” has hints for store improvement based on foreign language reviews! ?
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Compare 4 brands by language rating. Foreign language evaluations exceed Japanese evaluations for all brands.
While “SCHMATZ” has the highest ratio of reviews in foreign languages, it has become clear that among the four brands, it has the lowest review ratings in foreign languages.
■What is the foreign language review rating of “SCHMATZ”? ?
[Image 7: https://prtimes.jp/i/24246/630/resize/d24246-630-97e3e44dc3bbc5c493ea-6.png&s3=24246-630-36396f698d410f201a7ffb6293f3b666-2878×1616.png ]
We ranked the keywords mentioned in a negative context in the foreign language reviews of “SCHMATZ” and the English reviews, which had the highest proportion of reviews, during the research period.
This analysis will reveal what each language area appreciates and what they are dissatisfied with.
View the report in detail (free)
https://academy.kutikomi.com/whitepapers/202408_beerhall/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=202408_beerhall/
[Image 8: https://prtimes.jp/i/24246/630/resize/d24246-630-048f866183e1faf33a0c-7.jpg&s3=24246-630-6e0d5841a9c4e2bd13aeb3ab8cb32bfb-1000×565.jpg] ■Consultation regarding research report
kcom_report_request@mov.am
What is “Word of Mouth.com” that turns review sites into “more” sales?
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Review.com is a “collective management tool” for review sites that converts domestic and international review sites into “more” sales. We help you improve your store by leveraging word-of-mouth information and increase the number of customers you attract from Google Maps and word-of-mouth sites.
It is widely used regardless of industry, including restaurants, commercial facilities, and retail stores, as well as collaboration with local governments.
[Three points of introducing review com]
-Part 1- Cooperation with 19 sites! Centrally manage store
information, menus, products, and posts
Reviews.com works with 19 sites, which is the number one site in Japan (according to MOV research), and when you update a store’s business hours, menu information, etc. as master data, the store information on each site is automatically updated all at once. You can update it with -Part 2- Centrally manage reviews! AI supports analysis and reply AI analyzes the aggregated reviews and allows you to analyze the latest trends such as review details and number of ★s.
AI also supports replying to reviews, allowing for smooth
communication with customers.
-Part 3- We also support inbound tourists! MEO measures utilizing the latest information and know-how
It is the only tool in Japan that allows you to centrally manage and operate Google Maps and popular reviews, which are important for inbound tourism measures.
In addition, mov, which provides word-of-mouth.com, operates one of Japan’s largest comprehensive inbound media outlets, “Visit Labo,” and utilizes its extensive knowledge and know-how to support MEO measures.
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See more details on Reviews.com
→ https://kutikomi.com/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=202408_beerhall/ 【Company Profile】
Company name: mov Co., Ltd.
Location: 4F Yamaguchi Building, 3-17-4 Shibuya, Shibuya-ku, Tokyo Representative: Makoto Watanabe
Established: September 2015
URL: http://mov.am/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=202408_beerhall/ Business details:
Operation of AI store support SaaS “Chuubutsu.com”
https://kutikomi.com/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=202408_beerhall /
Operation of business news media “Word of Mouth Lab” focusing on MEO and word of mouth marketing
https://lab.kutikomi.com/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=202408_beerhall/ Operation of “Word of Mouth Academy”, a membership site where you can learn about the operation and know-how of a word of mouth site
https://academy.kutikomi.com/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=202408_beerhall/ Operation of the industry’s largest inbound business media “Visit Lab”
https://honichi.com/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=202408_beerhall/ Operation of “Visit Japan.com”, a information request site
specializing in inbound tourism measures
https://service.honichi.com/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=202408_beerhall/ ■ Inquiries regarding this release
pr@mov.am
This article has been partially generated with the assistance of AI.