Liva Co., Ltd.
Announcement of the “Tabi Meshi Meal Sample Fair” food experience showroom event (Pasar Miyoshi (Up Line) Atrium)
Liva Co., Ltd., which operates an experiential showroom specializing in food, will be holding a “Tabi Meshi Meal Sample Fair” with East Japan Expressway Co., Ltd. (NEXCO East Japan).
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Liva Co., Ltd., which operates an experiential showroom specializing in food, is collaborating with East Japan Expressway Co., Ltd. (NEXCO East) to create a new food experience at the Kanetsu Expressway Pasar Miyoshi (up line) atrium (multipurpose event space). We will be holding the “Tabi Meshi Food Sample Fair” as an event where you can experience the experience (Implementation period: 14 days in total from August 20th to September 2nd, 2024)
Food showroom event held in parking area
SA (service areas) and PA (parking areas) on expressways are not only places to rest while traveling, but also places to encounter and discover new areas. It contributes to the revitalization of the city as a hub connecting cities and regions and regions, and as a node between regions, offering attractive products and information that can only be purchased there. In addition to existing as a “refreshing space,” Liva Co., Ltd. is holding a “food showrooming” event as an initiative to provide a new customer experience and further improve the value of SA‧PA. This will be carried out together with East Japan Expressway Co., Ltd.
[Image 1: https://prtimes.jp/i/115518/39/resize/d115518-39-5e9813c67bf992208b4a-0.jpg&s3=115518-39-e9a620c1fce46d27e3f4aa16f40505e8-1060×391.jpg] Delicious “rice accompaniments” from all over the country gather together From Tohoku in the north to Kyushu in the south, delicious “rice accompaniments” from all over the country are gathered here. “Shiso rolls”, which are loved by the people of Tohoku and eaten as a side dish for rice or bento boxes, “Tomannese” made with wood ear mushrooms from Miyagi Prefecture and supervised by “Happy Cuisine Researcher Ko-chan”, which uses wood ear mushrooms pickled in chili oil, and contains beer yeast. Authentic menma made with fully fermented raw materials that go well with alcohol and rice with garlic and marlin oil. “Menma that goes well with beer.” An Oita specialty made by pickling chive stalks, which would normally be discarded, in Kyushu soy sauce. “Inevitable Chive Soy Sauce” and more will be available!
[Image 2: https://prtimes.jp/i/115518/39/resize/d15518-392379E379E379E379E379E379E379-11.pNG &3=115518-39-57D8C815669C51E83C68AA2770 219F5-1494X825.png]
《Introducing some products that can be sampled》
・Teppanyaki shiso rolls (Miyagi: Tohoku Ichiba)
・The inevitable chive soy sauce (Oita: LogStyle)
・Wood ear mushroom delicacy Tomannese (Miyagi: Nichimo Foods) ・Menma that goes well with beer (Iwate: Daimon)
*You can sample for free and purchase on the spot.
All of the “Rice Accompaniments, etc.” displayed at Tabimeshi can be sampled for free. You can actually purchase any products you like on the spot. Honest evaluations and impressions of the products they sampled will be collected from customers and returned to exhibitors, who will use them for future product sales strategies and product improvement and development.
[Image 3: https://prtimes.jp/i/115518/39/resize/d115518-39-8fb04dd97670c4cab23e-9.png&s3=115518-39-83e931a434c8f7e9b7b2e292b861e26c-1784×669.png ]
Aiming for new business innovation
In this initiative, East Japan Expressway Co., Ltd. and Liva Co., Ltd. together aim to realize next-generation expressway services, revitalize local communities, and create businesses that solve social issues. In this demonstration experiment, we aim to create a valuable place and improve customer satisfaction by providing a new customer experience by taking advantage of the characteristics of the service area and parking area, which are NEXCO East’s assets. Masu. In this initiative, Liva Co., Ltd. will create new value by providing know-how to operate showroom-type stores specializing in food.
-Implementation overview-
Implementation date and time: August 20th to September 2nd, 2024 (14 days) Location: Kanetsu Expressway Pasar Miyoshi (up line) atrium
(multipurpose event space)
Exhibitors: 12 companies ‧Total 25 products
Management/Planning: East Japan Expressway Co., Ltd./Liva Co., Ltd.
[Image 4: https://prtimes.jp/i/115518/39/resize/d115518-39-081c377952f05aea10d4-8.png&s3=115518-39-2b29447bdfb3556c5f421b7def10fd5e-1000×500.png ]
[Company Profile] Company Name: Liva Co., Ltd. -Create a smile- Representative: Keigo Nakamura Address: 2-9-6-1F Jiyugaoka, Meguro-ku, Tokyo Telephone: 050-8886-1701 Contact: info@liva-cs.com (Public Relations :Okamoto/Kawasaki)
Business: Sales consulting‧Food and beverages (tasting shop)‧General food wholesaler‧Athlete career support