[ANA Crowne Plaza Hotel Grand Court Nagoya x Vocational School Nagoya Designer Academy] Industry-academia collaboration project
*ANA Crowne Plaza Hotel Grand Court Nagoya*
Press release: August 21, 2024
**
[ANA Crowne Plaza Hotel Grand Court Nagoya x Vocational School Nagoya Designer Academy] Industry-academia collaboration project
*[SDGs x industry-academia collaboration project] Joint development with Nagoya Designer Academy*
*Illustration Department New character presentation
ANA Crowne Plaza Hotel Grand Court Nagoya (Naka-ku, Nagoya, Executive Officer and General Manager: Ishii
Koji) will carry out an “Industry-Academia Collaboration Project” as a first initiative with Nagoya Designer Academy Vocational School (changed name from Nagoya Designer Academy Vocational School in April 2024).
Through industry-academia collaboration, we are collaborating on three projects with the Department of Illustration (3 second-year students, 24 first-year students) and the Department of Fashion Design (5 second-year students), with the aim of contributing to the local community and utilizing them for future marketing and branding activities. Expand.
*Department of Fashion Design Costume production
* ■Background and aims of the industry-academia collaboration project* Our hotel aims to dispel the image that hotels are expensive and become a hotel that is loved and used by local residents on a daily basis.
Currently, the main customer group for hotels is mainly people in their 50s, and as we search for the best way to approach young people who will be our future customers, we are developing a marketing strategy that changes our perspective and methods. Through
industry-academia collaboration, we will deepen communication with local residents and collaboration with society, and work together with hotel staff to develop branding activities that take advantage of students’ unique perspectives.
* ■Grand Court Patrol Operation! “Patrol notebook” design*
Participating students: Illustration Department, 3 second year students Kinoka Iwahori, Kanon Hata, Yuya Mizuno
We have renewed the design of the guidebook “Patrol Notebook” used in “Grand Court Patrol Daisakusen!”, a popular event for children that explores behind-the-scenes and inside hotels while quizzing. To help children have fun, we created a maze page and designed it to make exploring the hotel even more enjoyable.
[Usage results this year]
・Operation Grand Court Patrol!
Also distributed during facility tours for children’s events. * [Operation Grand Court Patrol! About】*
Date and time: August 19th (Monday) *Conducted
Target: Elementary school students
Bonus: Patrol notebook, commemorative photo
* ■Grand & Courtney friends new character contest*
Participating students: Illustration Department 24 first year students The existing characters “Grand & Courtney” are popular at ANA Crowne Plaza Hotel Grand Court Nagoya. We will be holding a design contest for a new character based on the concept of Gran & Courtney friends who will be familiar to hotel guests from a student perspective. 24 students presented their new characters, and six designs (seven characters) were selected in the first round. The grand prize winner will be selected through a vote of guests using the hotel’s facilities and hotel employees, and the selected design will appear as a companion to Gran & Courtney in future animations, picture books, etc. By utilizing a new character designed by students and selected by hotel guests and hotel staff with the concept of being familiar, we will increase the satisfaction level of young people and families, and create a positive image of our products, services, and company. The purpose is to increase.
* [Gran & Courtney Friends New Character Contest Implementation Overview] * The grand prize will be determined by everyone’s votes. One person will be randomly selected from among those who voted for the Grand Prix winning work to receive a paired lunch buffet ticket for the 2nd floor “Garden Court.”
Contest venue: Hotel 1F lobby
Voting period: August 22nd (Thursday) – September 2nd (Monday) Exhibition period: August 22nd (Thursday) – September 5th (Thursday) Participating students: Illustration Department, 6 first year students Mio Iwakura, Sakina Oishi, Kuma Otsuka, Kazu Katayama, Haruna Suzuki, Rino Ayumu Takeuchi
*The results of the Grand Prix will be announced after Tuesday, September 3rd in the lobby display, on the hotel website, and on the hotel’s various SNS.
* ■Design and production of Christmas costumes for children* Participating students: 5 second-year students from the Department of Fashion Design
Ayane Shirodokoro, Ayaka Kitabayashi, Hina Ito, Nina Suzuki, Wakako Shirota *Photo shows last year’s Christmas lobby decoration
During the Christmas period (mid-November to December 25th), we will be making dresses for girls and jackets for boys that can be photographed with Christmas decorations.
In 2024, the 1st floor lobby of the hotel will be decorated with Christmas decorations that link designs with costumes designed and produced by students.
The efforts in this release contribute to the three goals of the SDGs (Sustainable Development Goals).
* 〔inquiry〕*
ANA Crowne Plaza Hotel Grand Court Nagoya
Marketing 052-683-4469 (Weekdays 10:00a.m.-6:00p.m.)
* Overview of Nagoya Designer Academy Vocational School *
Address: 5-1-3 Sakae, Naka-ku, Nagoya, Aichi Prefecture
Principal name: Ramon Ishikawa
Website: https://www.n-designer.net/
* ◆Hotel official website*
https://www.anacrowneplaza-nagoya.jp/
* About Crowne Plaza(R) Hotels & Resorts: *
As one of the world’s largest premium hotel brands operating in cities, airports, and resorts, Crowne Plaza Hotels & Resorts offers a comfortable time away from your daily routine, whether you are staying for business, leisure, or leisure. We offer a comprehensive range of services to ensure you get the best possible service. In addition to our in-room Sleep Advantage(R) program, we also offer 24-hour fitness, healthy food options, and more to ensure you have a fulfilling stay experience both on and off duty.
In Japan, it is currently sold all over Japan as the ANA Crowne Plaza brand. 5,000 in 20 cities (Kushiro, Chitose, Sapporo, Akita, Appi Kogen, Niigata, Toyama, Kanazawa, Narita, Nagoya, Kyoto, Osaka, Kobe, Okayama, Hiroshima, Yonago, Matsuyama, Fukuoka, Nagasaki, Kumamoto) The network continues to expand throughout Japan. For details, see the brand’s official website www.crowneplaza.com and other SNS sites. https://www.facebook.com/Crowne.Plaza www.instagram.com/crowneplaza Please take a look.
* About IHG Hotels & Resorts / IHG・ANA・Hotels Group Japan: * IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a True Hospitality for A global hospitality company that provides Good. We operate the following 19 hotel brands, with over 6,300 hotels in over 100 countries around the world, and over 2,000 hotels under development. In addition, IHG OneRewards is one of the world’s largest loyalty programs, and you can enjoy a variety of benefits.
・ * Luxury & Lifestyle: * Six Senses Hotels & Resorts Spa, Regent Hotels & Resorts, InterContinental
Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
・ * Premium: * voco, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
・ *Essentials:* Holiday Inn Hotels & Resorts, Holiday Inn Express, Garner, avid hotels
・ * Suites: * Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
・ *Exclusive Partners:* Iberostar Beachfront Resorts
InterContinental Hotels Group
PLC is the group’s holding company, incorporated in the United Kingdom and registered in England and Wales. IHG around the world
Our hotels and corporate offices employ approximately 375,000 people and welcome guests from all over the world every day. *As of March 31, 2024
In Japan, in December 2006, we established IHG ANA Hotels Group Japan, a joint venture company with ANA, which operates eight brands including co-brands with ANA (InterContinental, Six Senses, Kimpton, Crowne Plaza, Holiday).・Inn and Holiday Inn
Resort, Holiday Inn Express, Hotel Indigo, Voco), 47 hotels with approximately 14,000 rooms.
In the future, there will be three Garner Hotels in Osaka (2024), Hotel Indigo Nagasaki Glover Street (2024), ANA Holiday Inn Resort Karuizawa (2025), Holiday Inn Kyoto Gojo (2025), and InterContinental Sapporo (2025). We plan to open 15 hotels, including Holiday Inn Kyoto Gojo (2025), Regent Kyoto (2027), and voco Hiroshima (2027). In 2025, Japan’s first “Vignette”
RIHGA Royal Hotel Osaka Vignette bearing the “Collection” brand A collection is born (currently undergoing brand transition). IHG Hotels & Resorts continues to expand in Japan, offering even more travel options.
*As of June 30, 2024
IHG Global Site: https://www.ihg.com/hotels/gb/en/reservation IHG Newsroom Site: https://www.ihgplc.com/en/
IHG OneRewards app:
https://apps.apple.com/us/app/ihg-hotel-deals-rewards/id368217298 IHG OneRewards app:
https://play.google.com/store/apps/details?id=com.ihg.apps.android LinkedIn: https://www.linkedin.com/company/ihghotels&resorts/ IHG・ANA・Hotels Group Japan official website: https://www.ihg.com/japanhotels