[Umikaze Taiyo Co., Ltd.] “Pokemaru Children’s Food Education Club” won the 18th Kids Design Award in the “Designs that open up children’s creativity and the future” category.
*Amekaze Taiyo Co., Ltd.*
Press release: August 21, 2024
**
“Pokemaru Children’s Food Education Club” won the 18th Kids Design Award in the “Designs that open up children’s creativity and the future” category.
Amakaze Taiyo Co., Ltd. (Headquarters: Hanamaki City, Iwate
Prefecture, Representative Director: Takahashi) whose mission is to “mix urban and rural areas”
“Pokemaru Children’s Food Education Club,” a membership service run by Hiroyuki, Stock Code: 5616 (hereinafter referred to as “the Company”), where parents and children learn how living things become food, is a member service run by Kids Design, a non-profit
organization sponsored by Kids Design Council. We won the award in the “Design that opens up children’s creativity and the future” category. This service provides an opportunity for children to learn and experience the behind-the-scenes of “eating” through the children’s food program and Pokemon Mar Oyako’s local study abroad program.
“Pokemaru Children’s Food Education Club” details page:
https://oyako.travel/club/
* [About Pokémonal Children’s Food Education Club] *
This service is a monthly magazine that allows parents and children to have fun learning about how food grows in nature and the involvement of producers, and during summer and winter vacations, you can experience nature with featured producers. This is a service that combines “Pokémar Oyako Local Study Abroad”.
* ▼Points*
・“Children’s Eating Science” learned at home is a gateway to getting interested in the behind-the-scenes aspects of food
・Participate in “Oyako Regional Study Abroad” where you can actually experience nature in rural areas
・“Pocket Marche: Pokemaru” is a direct-from-the-farm e-commerce site where you can purchase directly from producers.
We provide multi-layered services by linking these three services. * ▼Details*
Name: Pokémonal Children’s Food Education Club
Price: 550 yen per month (tax and shipping included)
Enclosures:
・Monthly magazine (A2 size variant/cross 8 page fold)
Application:
From the “Pokemaru Children’s Food Education Club” details page URL: https://oyako.travel/club/
*Contents may change without notice.
* [Comment from the person in charge] *
Pokemaru Children’s Food Education Club won the 18th Kids Design Award in the “Designs that open up children’s creativity and the future” category. Since the beginning of our service, we have valued a series of processes from the perspective of dietary education. By subscribing to “Kodomo Eating Shinbun,” parents and children can read a booklet with illustrations that explains how living things become food, and purchase food directly from producers on the direct-from-the-farm e-commerce site “Pokemaru.” In the end, we decided on a design that included actually visiting local areas and sharing nature experiences with producers through participation in the “Pokémar Oyako Regional Study Abroad” program. We will strive to further develop our services and create second and third hometowns for children and their families, thereby stirring up urban and rural areas.
* [About Kids Design Award] *
The Kids Design Award recognizes products, services, spaces, activities, and research that meet the objectives of “children living safely,” “children growing up with sensitivity and creativity,” and “creating a society where it is easy to give birth and raise children.” It was established in 2007 with the purpose of selecting outstanding works from the world and widely disseminating them to society. This applies not only to products designed for children, but also to products developed for adults and the general public, as long as they are designed with children and child-rearing in mind. Kids Design Award details page:
https://kidsdesignaward.jp/
* [About Pocket Marche] *
Pocket Marche (https://poke-m.com/
) is a platform where you can buy seasonal food while communicating directly with farmers and fishermen across the country. Provided in September 2016. Currently, approximately 8,300 farmers and fishermen have registered (as of June 2024), and approximately 15,000 food items and the stories behind them are provided. Interest in food has increased due to the spread of the new coronavirus infection, and the number of users has increased approximately 14.9 times and the number of orders has increased approximately 20 times at its peak, with approximately 770,000 consumers enjoying “food connected to producers.”
Pocketmar Official X (old Twitter): https://x.com/pocket_marche Pocketmarche official Instagram: https://www.instagram.com/pocket.marche/ Pocketmar official note: https://note.com/pocket_marche
* 【Company Profile】*
Company name: Amakaze Taiyo Co., Ltd.
Representative name: Hiroyuki Takahashi
Location: Hanamaki Station, 1-1-43-2 Odori, Hanamaki City, Iwate Prefecture Tokyo Office: 3F Kaneko Building, 3-26-5 Sendagaya, Shibuya-ku, Tokyo Business details:
・Food-related services for individuals
Planning, development, and operation of the CtoC platform “Pocket Marche,” subscription service, information magazine with ingredients “Tabe Tsushin,” and hometown tax donation platform “Pokemar Hometown Tax.”
・Travel related services for individuals
Planning and implementation of Pokémon Mar Oyako regional study abroad program ・Services for companies and local governments
Planning and implementation of local government support services, food sales for corporations, etc.
URL: https://ame-kaze-taiyo.jp/