[Sales Marker Co., Ltd.] [September 5th (Thursday) Kyobashi Edogran] Discussion event commemorating the publication of the book “Intent Sales” will be held
*Sales Marker Co., Ltd.*
Press release: August 21, 2024
**
[September 5th (Thursday) Kyobashi Edgran] Discussion event
commemorating the publication of the book “Intent Sales” will be held *~“Intent Sales Advent Calendar” by top runners in the sales field will also be released at the same time~*
“Sales” is the first in Japan*1 to realize “intent sales,” a new era sales method that is “customer-centered.”
Sales Marker Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Ogasawara
In commemoration of the release of our company’s representative, Ogasawara’s first book, “Intent Sales,” Hanakyo (hereinafter referred to as our company) is pleased to announce the publication of Morimoto, a specialist in sales and organizational problem solving. A discussion event inviting Ms. Chikako will be held on Thursday, September 5, 2024.
In addition, we would like to inform you that prior to the release of the book, we will be implementing an advent calendar project in which we will communicate with top runners in the sales field on the theme of intent sales.
*1: From August 1, 2024 to August 15, 2024, based on research results from our company’s “Intent Sales”
*Click here to apply: https://sales-marker.jp/seminar/offline-event20240905 ■Background
As DX accelerates due to the coronavirus pandemic and the use of AI progresses, and sales activities become more efficient, the role of salespeople is required to change from a mere information provider to one that solves customer problems and provides value. I am.
In addition, as economic uncertainty increases, customers’ needs for companies are diversifying and purchasing processes are becoming more complex, making traditional one-size-fits-all sales strategies no longer effective. Therefore, it is important to build a flexible organizational structure and culture.
On the day of the event, we will provide a thorough explanation of “Intent Sales,” which has produced high results such as a 250% deal acquisition rate and 300% sales, amidst these changes surrounding salespeople and organizations. Together with sales specialists, we will unravel solutions through conversation sessions to break away from individualized sales activities that rely on intuition and experience, the secret to continuing to generate business growth, and the work style required of salespeople in the future. I’m going. * ■Event overview*
This event will only be held on-site.
Anyone who wants to know the bottlenecks in their own or their own organization’s sales activities, or the essence of “customer-centered sales activities,” can participate for free.
Please note that if this event reaches capacity, a lottery system will be used. Please note that in some cases we may not be able to accommodate your request for participation.
Name: Achieving BtoB sales that captures the hearts of customers. What is the new common sense “Intent Sales” that maximizes sales results? Date and time: Thursday, September 5, 2024, 18:00-20:00
Format: Offline
Participation fee: Free (advance registration required)
Venue: Kyobashi Edgrand
Capacity: 60 people
Apply: https://sales-marker.jp/seminar/offline-event20240905 * -Interview special guest-*
* Chikako Morimoto *
Morich Co., Ltd. Representative Director
Joined current Recruit in 1993. We offer a wide range of solutions for resolving corporate organizational issues, from human resources strategy consulting to CxO class recruitment support. He has achieved the highest cumulative sales performance ever, and has won over 30 awards including company-wide MVP.
Established morich in 2017. morich Co., Ltd.・morich-To Co., Ltd.・and Co., Ltd. While acting as the representative of morich’s three companies, he promotes startup support as an NPO director, outside director, and advisor, and practices a variety of work styles that embody parallel careers.
He has appeared on numerous media such as NHK’s “Professional Work Style” and “Gaia’s Dawn,” and has published numerous books such as “Serious Career Change” in addition to web series such as online media. Appointed as “Entrepreneurship Promotion Ambassador” by the Ministry of Education, Culture, Sports, Science and Technology.
* -Today’s program-*
– 18:00-19:00 Intent sales commentary and discussion session Theme 1.: What top sales people value
Theme 2: What is customer-oriented sales activities?
Theme 3: Changes in work styles brought about by intent sales Q&A from the venue
– 19:00-20:00 Exchange meeting between speakers and participants
■“Intent Sales Advent Calendar” now available
Prior to the release of the book, we will carry out an advent calendar project to send out messages with the theme of intent sales. Not only our members, but also experts in the sales field and companies that practice intent sales will participate, and we will talk about intent sales from their respective perspectives.
* -Project overview-*
“Intent Sales Advent Calendar 2024 Summer”
・Period: August 16th (Friday) to August 29th (Thursday)
・Publication content: We publish daily note articles that dig deeper into “Intent Sales”, which is also the title of the book.
・Authors: Company members and special guests
▶︎Distributed in our official note magazine
https://note.sales-marker.jp/m/mb17408c0235b
■Overview of the book “Intent Sales”
This book provides a correct understanding of intent sales, specific procedures and steps, and provides case studies of companies that practice intent sales.
It also provides a detailed explanation of the “Intent Wheel,” which can be said to be the key to success in intent sales practice. It also covers the importance of different departments such as marketing and sales collaborating with other departments through various measures based on customer intent, and also includes interviews conducted with experts in each field.
This book is recommended not only for those involved in sales, but also for all business people who want to learn how to think from the customer’s perspective.
* -detail-*
Title: Intent Sales A cutting-edge model for continuing to increase sales using interest data, practiced by 60% of US companies
Author: Sales Marker Co., Ltd. Representative Director and CEO Hakyo Ogasawara Publisher: Shoeisha
Release date: Thursday, August 29, 2024
List price: 1,980 yen (tax included)
* ▼Table of Contents*
Introduction
Chapter 1 Overseas Sales Trends
Chapter 2 Introduction to Intent Sales
Chapter 3 Intent Sales Practice
Chapter 4 Practical example of intent wheel
Chapter 5 Challenges and solutions for realizing intent sales Afterword
Click here to pre-order on Amazon
What is “Intent Sales”?
This is a new era sales method that is customer-centric, based on the needs (intent) that can be seen from a company’s search behavior. By practicing “Intent Sales”, sustainable business growth is possible. By understanding intent signals (customer interests) accurately and in a timely manner, and making an intent approach (multi-channel approach) to the correct departments and people based on the appropriate appeal axis, we can increase the rate of business negotiations and the probability of winning orders. improve
dramatically. Intent Sales SaaS, which realized this “Intent Sales” for the first time in Japan, is “Sales
Marker”.
▶️Click here for details: https://sales-marker.jp/intent-sales
What is Intent Sales SaaS “Sales Marker”?
『Sales
Marker is a SaaS service that combines a database of over 5.1 million companies with company intent data to find companies that are currently looking for your services and directly approach key personnel.
By identifying companies with emerging needs and taking a
multi-channel approach, we transform our sales activities into ones that are appreciated by customers. It can also be integrated with SFA/CRM/MA tools such as Salesforce and HubSpot, creating a
comprehensive and seamless sales and marketing process. It has been used by a wide range of companies, including more than 400 companies, including major telecommunications companies, major financial institutions, major human resources companies such as En Japan, and fast-growing startup companies such as Commune, and has achieved high sales such as 230% increase in sales and 200% increase in contract rate. We are creating results. From now on, we will contribute to the growth of all companies through the world’s first AI sales.
▶️“Sales Marker” service page: https://sales-marker.jp/
*About Sales Marker Co., Ltd.*
Company name: Sales Marker Co., Ltd. (Corporate number: 4011001142149) Established: July 29, 2021
Representative: Representative Director and CEO Hakyo Ogasawara Location: Kamiyacho Trust Tower 23F, 4-1-1 Toranomon, Minato-ku, Tokyo URL: https://sales-marker.jp/corporate/
Sales Co., Ltd.
Marker is a startup company whose purpose is to “create a world where all people and companies can challenge beyond existing boundaries,” and enables optimal and quick decision-making in business by utilizing the latest technology and data. is. Sales
Marker” is provided. We solve problems in the sales and marketing field through intent sales.