[Kanebo Cosmetics Co., Ltd.]
A further challenge of foundation that “transforms into bare skin”! Introducing a new tone-up color that makes your skin look more like you, without making it look dull or makeup-y, even on bright skin. *Kanebo Cosmetics Co., Ltd.*
Press release: August 21, 2024
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A further challenge of foundation that “transforms into bare skin”! Introducing a new tone-up color that makes your skin look more like you, without making it look dull or makeup-y, even on bright skin. *“Kanebo Lively Skin Wear Soft Ocher AA” released on August 23rd*
* “KANEBO,” a brand that promotes hope, not beauty, with the motto “I HOPE.” has launched the popular “KANEBO” foundation that “transforms into bare skin.”
lively skin
We will release new colors from “Wear” on Friday, August 23rd in response to the growing need for tone-up. We will fulfill the need for a brighter skin finish with a finish unique to bare skin foundation that takes advantage of the natural beauty of your skin and elevates your bare skin. At the same time, we will also be releasing a makeup sponge that allows you to achieve a beautiful finish even more precisely and quickly. *
* The need for tone-up is on the rise: “I want my skin to look as bright as possible.” Among 18-24 year olds, “fair skin” is also a keyword*
According to a survey conducted in 2024, there is a strong need for tone-up skin, including “transparency”, “glossy”, and “no dullness” as the skin texture that people want to achieve with foundation, especially among 18-24 year olds. Among young people, the keyword “fair skin” also stands out. (Figure 1) Also, in a survey of foundation color preferences, approximately 40% of young people answered that they prefer a color that is lighter than their skin tone, and this trend has increased from three years ago. (Figure 2) We can see that there is an increasing need to choose a foundation based on the skin color you want, with a focus on bright colors, rather than choosing a foundation based on your natural skin color.
* Concerns for people with very bright skin and those who want a brighter look* In addition to the need to use foundation to achieve a brighter skin tone than one’s own skin tone, the number of people with naturally lighter skin is also increasing, due to factors such as an increase in the use of sunscreen. Some of the concerns of people with very light skin include, “I want to apply foundation, but I don’t have a color that suits me” and “I want to apply foundation, but I don’t want it to look like makeup. I’m also concerned about the dullness of my makeup.” Ta. Another said, “To make my skin look brighter, I layer it with several different items, but I also worry about my makeup coming off.”
* ◆Product overview*
* Introducing new colors of foundation that “transforms into bare skin”. For new tone-up skin that takes advantage of skin’s natural beauty*
* Kanebo Lively Skin Wear Soft Ocher AA*
1 new color 30g 10,000 yen (11,000 yen including tax) SPF10 ・PA++
For bright, toned-up skin that is full of freshness and transparency, with a finish that is full of life without making your makeup look dull or makeup-y. It provides moisture and retains moisture, giving you bright skin that lasts all day*.
*From when you put it on in the morning until you turn it off in the evening.
* “Soft Ocher AA” special color design *
A color with a hint of pink that removes dullness from the skin and leads to bright, toned-up skin that is fresh and transparent.
* “Lively Skin Technology”, a coating technology that transforms into bare skin *
A coating technology that covers the skin while retaining its natural luster, texture, and color, and reproduces the beautiful texture of bare skin. A smooth, homogeneous coating film that incorporates brightly colored oils follows the unevenness of the skin’s texture and adheres evenly. Covers while bringing out and enhancing the skin’s natural texture and vibrant colors. Gives and retains moisture to your skin, leaving your skin with a fresh, shiny and lively finish. * A foundation that “transforms into your bare skin” with even more attention to detail*
* Kanebo Smooth Fit Sponge *
1 type in total 1,000 yen (1,100 yen including tax)
A makeup sponge that is elastic and smooth on the skin.
It fits the contours of your face down to the smallest detail, further improving the precision of your beautiful finish.
*All prices shown are manufacturer’s suggested retail prices. *SPF is an index that shows the effect of protecting the skin from ultraviolet B waves, and PA is a classification that shows the effect of protecting the skin from ultraviolet A waves. SPF and PA
indications are values measured by applying 2mg per 1cm2 according to international standards. Please consider this as a guideline when selecting products.
◆Official site/SNS
KANEBO official website https://global.kanebo.com/ja
KANEBO Official X @kaneboofficial ( https://twitter.com/kaneboofficial ) KANEBO official Instagram @kaneboofficial(
https://www.instagram.com/kaneboofficial/ )
KANEBO YouTube Channel: [I HOPE.] Ch (https://www.youtube.com/@I_HOPE_Ch)