[Shinshu Chikuma Tourism Bureau, General Incorporated Association] “Mobility Snack”, a social venue for mobility personnel, is born! An opportunity to co-create the use of local public transportation *Shinshu Chikuma Tourism Bureau, General Incorporated Association* Press release: August 21, 2024
*To those concerned*
“Mobility Snack”, a social space for mobility personnel, is born! An opportunity to co-create the use of local public transportation *“Snack Shinano” and “Snack Chikuma” will be held with railway operators and multi-disciplinary experts (moms)*
Mobility Snack, a social space where regional mobility and public transportation experts can become Snack moms and exchange learning and ideas, will open on August 23, 2024. “Mobility Snack” focuses on the “movement of people”, which is essential for daily life and creating vibrancy in local areas, such as commuting to work and school, sightseeing and events, and shares, discusses and learns about the issues facing cities and society. , a place to envision the future. We aim to create a social space where people can share information in a relaxed manner, like regular patrons of a snack bar without their titles, and serve as a gateway to new activities and business creation that take advantage of mobility. As a first step, we plan to hold two events, “Snack Shinano” targeting the entire Nagano prefecture and “Snack Chikuma” centered around Chikuma City, focusing on the utilization of railways.・We are looking for participation from tourism businesses, community development players, students, etc.
Shinshu Chikuma Tourism Bureau, a general incorporated association (hereinafter referred to as Shinshu Chikuma Tourism Bureau), collaborates with Furoshikiya Co., Ltd. (location: Chikuma City, Nagano Prefecture, Representative: Hidehiko Tamura, hereinafter referred to as Furoshikiya), and works on workation, MaaS, etc. While working on a project that creates a “collective impact” (a collective impact that changes society), we focused on the fact that projects are born from flat interactions that go beyond titles and positions, and this time we will introduce the snack culture that Nagano Prefecture is proud of. Inspired by this, we launched the “Mobility Snack” business as a place to create new social impact. * “Snack Shinano” will be held throughout Nagano Prefecture, and “Snack Chikuma” will be held mainly in Chikuma City *
* Snack Chikuma (8/23~) *
Mainly through collaboration with the Shinshu Chikuma Tourism Bureau and Chikuma City Hasinano Railway, we are developing many forms of mobility, including railways, such as the realization of the special train “Yukemuri NEO Neon”, the digital free pass platform “Chikuma River Go-Rand”, and “Share Cycle”. We are accumulating initiatives involving this. With the theme of promoting their utilization and specific initiatives that take advantage of the local characteristics as a tourism hub, we will work with local residents and transportation stakeholders to envision the future of the local area and create new initiatives.
* Snack Shinano (9/3~) *
The theme of this event is mobility issues throughout Nagano Prefecture and wide-area collaboration in the tourism business, and wide-area collaboration is possible with a focus on railways. The use of public transportation by adapting to modern lifestyles and promoting zero carbon emissions is a major social topic. This time, we will invite major railway operators in Nagano Prefecture (JR East, Shinano Railway, etc.) as guests, and have an opportunity to have a talk session with a variety of experts in MaaS, zero carbon, marketing, tech, DX, etc. At the same time, we will promote exchanges and project co-creation among business operators, including
participants.
* -Open snack where more than 40 people gather, the place to start and meet new people! -*
9/3 (Tue) 13:30-17:30
Venue: Hotel Enzanso (2-9-6 Kamiyamada Onsen, Chikuma City, Nagano 389-0821) Train operators share the current situation, and mothers (experts) from various fields such as trains, tech, and zero carbon gather to provide input on advanced case studies. Let’s make connections with friends who practice mobility and urban development.
* Mobility Snack Training (Snack Shinano and Chikuma respectively) *
In addition to creating ideas, we provide opportunities for more practical training. In order to understand each other’s positions and ways of thinking, and acquire the ability to create businesses and projects, we planned a digital free ticket using the digital free pass platform called “Chikuma River Go Round”* as a teaching material, and made adjustments, requested cooperation, and used it. We also collect and analyze data.
*“Chikuma River Go-Round”…A platform that uses the official LINE account to sell a set of regional benefits and tickets centered on Shinano Railway.
Event details: https://furoshiki-ya.co.jp/workationlab#mobilitysnack *Business background and purpose*
The mobility and public transportation fields are highly specialized, and there is a strong impression that only a certain number of stakeholders can be involved, making it difficult for innovation to occur from diverse perspectives. Many tourism businesses are closed to each region, and business continuity is an issue. This project will provide a place for learning and practice and create opportunities for co-creation through wide-area collaboration centered on Shinano Railway and the railways in Nagano Prefecture.
* Future outlook *
Through Mobility Snack, we will work on mobility issues in Nagano Prefecture and Chikuma City, while also developing new tourism resources and collaboration systems, and developing local players who will deepen their understanding of the digital field through the transportation field. We would also like to hold Mobility Snacks in other regions that have similar issues.
Mobility snack implementation system
Sponsor: Furoshikiya Co., Ltd. (Chikuma River Go-Round Promotion Team) Cooperation: Shinshu Chikuma Tourism Bureau, Chikuma City, Shinano Railway, Nagano Prefectural Tourism Organization, Nagano Prefecture
【Company Profile】
Company name: Furoshikiya Co., Ltd.
Representative: Hidehiko Tamura
Address: 177-1 Jakumaki, Chikuma City, Nagano Prefecture
Company website: https://furoshiki-ya.co.jp/
Email: tam@furoshiki-ya.co.jp
Number: 090-1957-1073
*Business details*
Furoshikiya Co., Ltd. is a company that creates projects that utilize new areas and solve social issues.
As an advanced example of workation business, we are collaborating with urban development and promoting this project mainly in Nagano Prefecture.
・Regional branding requirements definition
・Visualization of the current situation through data and information analysis ・Project concept/execution process design, etc.