[Hugo Boss Japan Co., Ltd.] Luxury Performance: BOSS × ASTON MARTIN’s first collection debuts with Fernando Alonso as campaign model *Hugo Boss Japan Co., Ltd.*
Press release: August 21, 2024
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Luxury performance: BOSS x ASTON MARTIN’s first collection debuts with Fernando Alonso as campaign model
Ahead of the Autumn/Winter 2024 season, BOSS has unveiled its first capsule collection with Aston Martin. The collection is the perfect blend of tradition, innovation and contemporary style for both brands and represents a new lifestyle partnership.
The new collection is our first collaboration with a luxury sports car manufacturer and draws inspiration from designers from both brands and Aston Martin’s range of performance models.
This forward-looking partnership will feature bi-annual capsule collections, offering pieces that meet both performance and style. Based on the passion of both brands for “race”, this BOSS
x Aston
The Martin collection combines the British car manufacturer’s rich heritage with BOSS’s premium aesthetic to create a 24/7 lifestyle wardrobe that embodies the height of modern sophistication.
For this capsule collection, BOSS has collaborated with the iconic sports car brand to create an everyday lifestyle wardrobe that responds to the luxury performance demands of today’s consumers. Focused on innovation and flawless design, this collaboration expertly combines high-quality garments with high-performance materials. Aston Martin offers exceptional craftsmanship and innovation, while BOSS offers authentic quality with traditional tailoring.
Inspired by Aston Martin’s attention to detail, each element of the collection reflects the interior features of Aston Martin’s models, including the iconic quilted leather seats. Details such as zipper pulls, cord ends and snap buttons are inspired by Aston Martin performance car finishes.
In addition, the company’s custom-made service “Q by Aston”
It also features a unique cord adjuster inspired by Martin’s sleek aluminum oil filler cap. A lightweight, high-performance material often used in sports car design, the collection features carbon fiber taped seams, adding performance to the signature BOSS style.
The visual for this campaign features Fernando Alonso, driver of the world-famous Aston Martin Aramco Formula 1 team and BOSS ambassador. As the face of this exciting new campaign, Alonso will be supporting the BOSS brand’s core philosophy of “Be
Your Own
He perfectly embodies the BOSS spirit and the dynamic and spontaneous style of Aston Martin drivers.
“The first BOSS x Aston
I am proud to be in charge of the Martin Capsule Collection campaign. Both BOSS and Aston Martin stand for dedication, innovation, performance and iconic style. We want our fans to experience the energy that this collaboration brings,” said Fernando Alonso.
The collection features carefully tailored pieces crafted from luxurious, high-performance fabrics, including superfine merino wool jersey and durable carbon fiber and cotton denim blends. The main outerwear styles combine sophistication and functionality. Available in a smart color palette of white, pale grey, opal green and dark mink, this menswear collection perfectly combines innovation, BOSS aesthetics and elegant design elements inspired by Britain’s iconic car manufacturer. It is expressed in
The BOSS x Aston Martin collection will be available at physical stores from September 11th (Wednesday) at Isetan Shinjuku Store Men’s Building 1st Floor The Stage.
It will be released in advance at STORE.
*Product information*
Tailored pieces include a three-layer wing collar jacket with sealed seams and a 3-in-1 Mac coat with detachable jacket featuring quilting inspired by Aston Martin’s iconic luxury interiors. Included. Items focused on practicality and performance include the Bonded Hybrid Jacket with ribbed construction and stowable hood, the Padded Barracuda Jacket featuring a carbon fiber print and water-reactive Aston Martin logo, and the Bomber Collar. A luxurious calf nappa leather biker jacket and a super matte leather down puffer jacket with Aston Martin trim are sure to become wardrobe staples.
Tops include comfortable, easy-care overshirts with
performance-inspired mesh details, premium T-shirts made from breathable merino wool jersey and luxurious mercerized cotton, and silk cotton. Includes polo shirts, etc.
All pieces are embellished with nubuck details and exclusive logos, embodying the essence of this collection.
The collection’s comfortable, durable pants are designed with innovative materials, including wrinkle-resistant stretch cotton pleated chinos and jeans woven from a blend of stretch cotton and carbon fiber yarns. there is.
Premium accessories include holdalls, belts and caps with details reminiscent of the interiors of Aston Martin cars, with a sleek linear design rendered in luxurious genuine leather. .
* About HUGO BOSS: *
HUGO
BOSS (Hugo Boss) is one of the leading companies in the premium segment of the global apparel market. The company operates two brands, BOSS and HUGO, with approximately 7,800 sales locations in 131 countries and online collections in 73 countries through hugoboss.com. Headquartered in Metzingen (Germany), the company has approximately 19,000 employees worldwide and posted sales of 4.2 billion euros in 2023.
* About Aston Martin Lagonda Limited: *
Aston Martin’s vision is to become the world’s most desirable ultra-luxury British brand, creating highly desirable performance cars. Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is recognized as an iconic global brand of style, luxury, performance and exclusivity. Aston Martin combines the latest technology, traditional craftsmanship and beautiful styling to create a range of critically acclaimed luxury models including the Vantage, DB12, DBS, DBX and its first hypercar, the Aston Martin Valkyrie. Creating a lineup.
Aston Martin’s “Racing.”
In line with our sustainability strategy of “Green.”, we are developing a hybrid drivetrain to replace internal combustion engines from 2025 to 2030. This plan includes PHEVs and BEVs, with clear plans to have a lineup of electric sports cars and SUVs. Based in Gaydon, England, Aston Martin Lagonda designs, manufactures and exports vehicles sold in more than 50 countries around the world.
The sports car is built in Gaydon and is a luxury DBX
The SUV range is proudly manufactured in St Athan, Wales. In 2020, Lawrence Stroll became executive chairman of the company and significant new investments were made. This marks the return of Aston Martin to the pinnacle of motorsport in partnership with the Aston Martin Aramco Formula 1(R) team, marking the beginning of a new era for the iconic British brand.
* About Fernando Alonso: *
Fernando Alonso is a two-time Formula 1(R) World Drivers Champion and multiple Monaco Grand Prix TM winner. It is also a two-time winner of the 24 Hours of Le Mans, the World Endurance Championship and the 24 Hours of Daytona. He is considered a pure racer who has competed in various categories including Formula 1(R), Prototype, Indy 500, and Dakar Rally. His achievements and popularity in the F1(R) paddock have already made him a legend in the sport.
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