[FANCL Co., Ltd.] FANCL “Enkin” new TV commercial starts airing from August 26th (Monday)
*FANCL Co., Ltd.*
Press release: August 22, 2024
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FANCL “Enkin” new TV commercial starts airing from August 26th (Monday) *Kazuki Sawamura shows off “scenes that worry the eyes of all kinds of adults”! *
New TV commercial “Life is full of things I want to see.”
Starting August 26th (Monday), FANCL Co., Ltd. will be releasing a new TV commercial for “Enkin”, a food with functional claims that cares for the eyes of adults, titled “Life is full of things I want to see.” (15 seconds). 30 seconds) will be broadcast nationwide. The TV commercial for “Enkin” featuring Kazuki Sawamura as the image character will begin airing in 2022, and this is the second
installment. The main part of the commercial depicts Kazuki Sawamura enjoying his life while experiencing eye problems and their importance in his daily life at work and with his family. The line “Life is full of things I want to see.” is an impressive commercial, so please take a look.
■New TVCM
・Title: “Life is full of things I want to see.” (15 seconds/30 seconds) ・Broadcast start: August 26th (Monday)
・Broadcast area: Nationwide
・Cast: Kazuki Sawamura
・YouTube: https://www.youtube.com/watch?v=Wgi_oiArPqk
■Episodes from filming the commercial
On the day of the shooting, Sawamura’s realistic performance shined through, as he flexibly responded to the director’s detailed acting instructions. In the family outing scene, it was impressive to see the performers who played the roles of the wife and daughter having a friendly chat with each other, just like a real family. In addition, when it came to scenes where it was difficult to see, the actors tried to convey a more realistic scene by changing their facial expressions and tone of voice, even though they muttered, “That’s difficult.” ■Interview with “Enkin” image character Kazuki Sawamura
Kazuki Sawamura
Date of birth: July 10, 1967 Birthplace: Kagoshima Prefecture He made his acting debut in the drama “Matsuda’s Drama” in 1996. In 2000, the main character Mitsuhiko Asami, who played the role in the drama “Asami Mitsuhiko Series,” became a hit. Other dramas include the TV Asahi drama “DOCTORS” series, the Fuji TV/Kansai TV drama “Tokumei! Special Accountant”, the TV Asahi/ABC drama “Miss Target”, and the NHK morning drama “Tiger ni Tsubasa”. Appeared in etc. *Q． Please tell us your impressions of this shoot and the most memorable scene from the commercial shoot. *
At the end of the commercial, there’s a line that says, “Life is full of things you want to see.” I think that’s really true. I myself am from the enkin generation, so I decided to start valuing my eyes once again.
*Q． This commercial featured many family scenes, but could you tell us about any recent family moments that left an impression on you? * Recently, the whole family joins forces to have a “Shichirin Party.” There are two types of shichirin, one is round and the other is square, and the whole family would spend some time together eating something seasonal, like vegetables or, up until recently, sweetfish, and finishing off with meat. It’s my recent favorite. I decide around 1:00 pm that I’m going to do some shichirin today, and then I go shopping right away.
*Q． Lastly, please give a message to the viewers. *
Thank you for watching CM. As the keyword of the commercial says, “Life is full of things we want to see.” “Enkin” is a product that takes care of adult eye problems so that you can enjoy viewing even as you get older. is. I would like to continue to take care of my eyes so that I can enjoy my life forever.
* -Reference-*
* About Enkin *
FANCL’s carefully selected three functional ingredients have been reported to improve focus adjustment at hand, reduce eye fatigue, alleviate blurring, and protect against light stimulation, providing total care for adult eye problems. It is a food with functional claims.
Contents: 30 tablets (30 days supply), Price: 2,160 yen (tax included) -Notification display-
This product contains astaxanthin, lutein, and zeaxanthin. Astaxanthin has been reported to maintain the ability to adjust focus at hand and reduce eye fatigue caused by daily use of computers. It has also been reported that lutein and zeaxanthin increase pigment in the macula, protect the eyes from light stimulation, and support the ability to see clearly (contrast sensitivity) by alleviating blur.