[Rezapro Co., Ltd.] [Event Report] Held at the same time for elementary school students to high school students! Holding the “African Malawi School Lunch Support Program” to put store management into practice
*Lizapro Co., Ltd.*
Press release: August 22, 2024
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[Event Report] Held at the same time for elementary school students to high school students! Holding the “African Malawi School Lunch Support Program” to put store management into practice
*One-stop program from store management to product sales*
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Rezapro Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative: Tatsuhiro Son) Representative Director Tatsuhiro Son and Business Manager Yuto Aisa visited Africa for a total of 6 days from July 21st and July 24th to July 28th. We implemented a marketing program to sell Malawi-produced coffee and tea. *
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Masato Yamada, representative of NPO Seibo Japan, and five other instructors participated on the day, and they also sold food such as coffee and tea, experienced African food culture, and wrote blog affiliate articles. *
Elementary school student section｜Participants
High school student section | Participants (some)
The theme of this program is for high school students to manage the store themselves, selling food products made in Malawi, Africa. Focusing on coffee beans, we sold tea and goods.
Additionally, this program is characterized by its high social contribution, with all proceeds from sales being used to support school lunches for children in Malawi, the country of origin.
The middle and high school students who participated are living a privileged life in Japan compared to other countries around the world. The high school students felt happy that they were able to support children in faraway Malawi with the profits earned from running their stores, but at the same time they witnessed firsthand the huge economic disparity between Japan and developing countries.
The proceeds obtained through this program amounted to a total of 10,299 school meals, or one year’s worth of school meals for 51 African children.
In the future, “RIZAPRO Extracurricular Activities,” provided by RIZAPRO Co., Ltd., will continue to actively hold activities that allow children to “make social issues their own,” and to acquire the ability to contribute to society in their own way and carve out a future.
* ・Course content*
●Implementation date: July 21, 2024, July 24 to July 28, 2024
●Theme: Elementary school to junior high and high school students practice store management! Marketing experience to support school lunches through coffee sales
●Lecturer profile: Masato Yamada
Lecturer Masato Yamada
Representative of NPO Seibo Japan.
While studying English literature and theology at Sophia University, he became fascinated by the “Doing Charity by Doing Business” spirit of NGO Seibo, which is based in Japan and implements school lunch support projects internationally. NPO Seibo Japan operates the donation-based coffee sales brand “WarmHeartsCoffeeClub.” Engaged in charity activities in which coffee sales are used to donate money to support school lunches.
●Lecturer profile: Tatsuhiro Son
Tatsuhiro Son
Representative director of Rizapro Co., Ltd. Graduated from Waseda University, Faculty of Political Science and Economics.
In order to realize his philosophy of “making Japan stronger through education,” he founded an online tutoring business in 2019 during his first year at university. Furthermore, in 2020, he founded “Rezapro Co., Ltd.”, which operates an online prep school business, and became the representative director. Currently, we operate 6 businesses including online cram school business and study abroad business.
●Lecturer profile: Yuto Aisa
Yuto Aisa, Business Manager, LizaPro Co., Ltd. Graduated from Waseda University’s School of Social Sciences. During his childhood, he lived in Ohio, USA for 6 years due to his parents’ job transfer. After taking the Eiken test, he obtained a TOEFL score of 95. Utilizing his English qualifications, he was accepted into Waseda University’s Faculty of Social Sciences. Later, in his second year of university, he founded Cloud English, a cram school specializing in Eiken, with the desire to deliver high-level education to students across the country through his own experience with the Eiken exam. In March 2023, he released “Get Pre-1st Grade in Eiken in 3 Months” (Gentosha Publishing), which ranked first in Amazon’s 10 categories, and a reprint was also decided.
* ・Program contents (partial) *
Sales at the store
* Program background lecture and marketing practice *
In the session on the first day, Nana Okamura, who worked as an elementary school teacher in South Africa and Ghana for one year, deepened her knowledge of the current situation in Africa from an educational perspective and life there. Mr. Yamada, the representative of Seibo Japan, gave us a lecture about what kind of country Malawi is and why school lunch support is needed, and we reaffirmed the significance of this program.
In the practical marketing work, students used what they had learned in the lecture to deepen their discussions in groups, such as what kind of greetings to make at stores and what kind of articles to write on blogs. Students discuss what kind of proposals would be appropriate when taking the position of a purchaser or user, which is important in marketing and public relations.
Actual sales
* Store management experience! ~ Weekend afternoon sales in Shinjuku ~ * In terms of actual store operations, we have secured an outdoor space in Shinjuku Ward as a sales base, and are selling on Friday, Saturday, and Sunday afternoons during busy times. On Friday, when the elementary school students sold the products, the Kagurazaka Festival was held near the venue, which resulted in a large number of customers, including foreigners.
Some of the students tried to communicate in English, and they realized how difficult it was to suggest products without getting to the point.
* ・Voices from students who actually participated*
・She was happy when I gave her a label that I designed (4th grade elementary school student)
・I was already nervous, but I was really nervous talking to a foreigner (3rd year high school student)
・When I was shouting out loud to suggest a product, I got a few strange looks and felt a little embarrassed. (1st year high school)
* ・About lectures and seminars by Lizapro Co., Ltd.*
Rizapro Co., Ltd. conducts various extracurricular activities and experiential learning centered on “Rizapro Extracurricular
Activities,” and regularly holds Eiken study seminars and career study seminars, as well as programs for thinking about business ideas. We are doing so.
For detailed information, please check this homepage.
See details
【Company Profile】
Company name: Rizapro Co., Ltd.
Head office location: Asahiko Building 3F/4F, 3-1 Kagurazaka, Shinjuku-ku, Tokyo Representative Director: Tatsuhiro Son
Business content: cram school business, study abroad business, extracurricular activity business
HP: https://rizapuro.com/