[ABC-Mart Co., Ltd.]
A special collaboration with the hit manga “Kimi ni Todoke” has been realized! Under Armor supports the youth of young people from the ground up with original works and newly drawn illustrations
New visual movie released
*ABC-Mart Co., Ltd.*
Press release: August 22, 2024
**
A special collaboration with the hit manga “Kimi ni Todoke” has been realized! Under Armor supports the youth of young people from the ground up with original works and newly drawn illustrations
New visual movie released
*A novelty campaign where you can get original goods will also be held at the same time. Will be held at ABC-MART stores nationwide from Thursday, August 22, 2024*
ABC-Mart Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Minoru Noguchi) has announced the launch of Under Armor’s new running shoe model “UA HOVR”.
Turbulence 2 RS” and “UA CHARGED SURGE 4”
Surge) will be released sequentially at ABC-MART and ABC-MART official online stores nationwide.
This summer, a special collaboration with the blockbuster manga “Kimi ni Todoke”, which depicts the youth of high school students, has been realized. An original visual movie created using illustrations drawn for this campaign will be released sequentially from August 22, 2024 (Thursday) on Bessatsu Margaret magazine, YouTube, ABC-MART stores, etc. .
●Special site: https://www.abc-mart.net/shop/pages/2408_under_amour_lp.aspx ●About the collaboration with the hit manga “Kimi ni Todoke”
This campaign by Under Armor, which has supported young people in various ways during their youth, is a special collaboration with the hit manga “Kimi ni Todoke”, which depicts the school story of high school students. We will be releasing an original visual and movie featuring the main character, Sawako Kuronuma, and her classmate, Shota Kazehaya, created with original illustrations and illustrations by Karuho Shiina for this campaign.
In the movie, Under Armor shoes will accompany you at every moment, from the scene where Sawako Kuronuma and Shota Kazehaya meet, to the scene where you convey your feelings to your loved ones.
For young people who spend their days busy with idle talk with friends and club activities, and where their daily lives change depending on their actions, we will introduce this book to a new world with the key message, “You gave us the courage to take a step forward.” We will support you from the ground up to give you the courage to take a step forward.
* -Original Movie-*
●Win limited edition goods! Novelty campaign implemented
“UA HOVR Turbulence 2 RS” and “UA CHARGED SURGE” are available at ABC-MART stores.
4″ will receive an original notebook with a cover illustration drawn by Karuho Shiina on a first-come, first-served basis. This is a refreshing illustration of the main character, Sawako Kuronuma, and her classmate, Shota Kazehaya, wearing Under Armor running shoes. * [Novelty campaign overview] *
Campaign benefit: Original notebook (B6 size)
Target product: “UA HOVR Turbulence 2 RS”
“UA CHARGED SURGE 4”
Target period: From Thursday, August 22, 2024
Target store: ABC-MART
*One novelty item will be distributed for each eligible shoe purchased. *The number of benefits is limited. The offer will end as soon as distribution is complete.
*The stock of eligible products and the number of benefits vary depending on the store.
●Author Karuho Shiina Profile
Born in Hokkaido. Debuted in 1991 with “Graduation from You” in “Bessatsu Margaret”.
“Aoi Futari” “CRAZY FOR”
After serializing in magazines such as “You”, he published “Kimi ni Todoke” in 2005. It received favorable reviews and was serialized the following year in 2006. In 2008, she won the 32nd Kodansha Manga Award in the girls category for “Kimi ni Todoke”. “Gust of Wind and Beat” has been serialized in “Bessatsu Margaret” since March 2024.
●Product overview
* ●UA HOVR Turbulence 2 RS *
These running shoes are suitable for practicing for a race. As a cushioning model with energy return performance “HOVR(TM)” (Hover) that converts the rebound from the ground you step into into propulsive force, this pair of shoes allows you to challenge yourself to improve your time with a high sense of security. For runners who need a balance of flexibility and cushioning, the durable, breathable, lightweight upper provides comfort.
Price: ¥12,100 (tax included)
Color (from left): 400TCB/STL/WHT, 001BLK/BLK/RLT
Size: 25.0cm~29.0cm (0.5cm increments), 30.0cm
* ●UA CHARGED SURGE 4 *
These running shoes are equipped with CHARGED, a cushioning foam whose elasticity changes from soft cushioning to sharp rebound depending on the amount of force applied. It’s highly cushioned and comfortable, yet has the lightness and breathability you need to run to the end without slowing down. Made of durable rubber, the outsole pattern takes into account flex and traction, and the deluxe foam sockliner conforms to the shape of your foot, preventing slippage and keeping the soles of your feet comfortable.
* -MENS-*
Price: ¥7,700 (tax included)
Color (from left): 108ANC/HZB/HZB, 001BLK/BLK/BLK, 002BLK/ANC/WHT Size: 25.0cm~29.0cm (0.5cm increments), 30.0cm
* -WOMENS- *Not available online. *
Price: ¥7,700 (tax included)
Color: 106DSG/FLA/MSV, 101WHT/DSG/MSV, 001BLK/ANC/WHT
Size: 22.5cm~25.5cm (0.5cm increments)
●About ABC Mart
Started in 1985 as Kokusai Boeki Shoji Co., Ltd., a trading company that imports and sells shoes and clothing. Our management policy since our founding has been “world-wide quality at a world-wide price,” and we are proceeding with the opening of the shoe retail store “ABC-MART” in order to deliver products, mainly shoes, directly to customers. The ABC Mart Group currently operates 1,081 stores in Japan, 316 stores in South Korea, 63 stores in Taiwan, 8 stores in the United States, and 5 stores in Vietnam. We will continue to aim to establish ourselves as a store brand that is recognized around the world.
Company name: ABC-Mart Co., Ltd.
Representative: Minoru Noguchi
Address: 19th floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo Established: June 6, 1985
Business content: Retail of shoes, clothing, miscellaneous goods, etc., product planning, manufacturing and sales of shoes.
-Inquiries from customers-
Phone: 0120-936-610
Service hours: 10:00-17:00 (Weekdays Monday to Thursday)