The 3rd regular seminar “X Salon” was held in Umeda, Osaka on August 30th. We invited Mr. Katayama from Daikin Industries, Mr. Kimura from Kimura Soap Industries, and Mr. Muraoka from Nestlé Japan to give lectures and discuss management philosophy, purpose, brand, and short videos.
*EQUITAS LLC*
Press release: August 22, 2024
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The 3rd regular seminar “X Salon” was held in Umeda, Osaka on August 30th. We invited Mr. Katayama from Daikin Industries, Mr. Kimura from Kimura Soap Industries, and Mr. Muraoka from Nestlé Japan to give lectures and discuss management philosophy, purpose, brand, and short videos.
*Held at Umeda Knowledge Capital Conference Room on Friday, August 30, 2024 from 18:30-21:00. Now accepting participation. *
* [3rd X Salon Overview] *
Date: Friday, August 30th 18:30-20:50 /21:00- Social gathering Content: 18:30-19:30 -Special discussion-Management
philosophy/Purpose and the reality of marketing activities
Speaker: Mr. Yoshitake Katayama, Daikin Industries (General Manager, Advertising Group, General Affairs Department)
Kimura Soap Kogyo Shoichiro Kimura (Representative Director) 19:30-19:40 Networking Time
19:40-20:30 Short video Capturing changes in communication on SNS Speaker: Mr. Shintaro Muraoka, Nestlé Japan (Director of Into Home, Confectionery Business Division)
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Moderator & Speaker: VaynerMedia Japan, Mr. Kota Murakami (Head of Japan Business)
20:40-20:50 Networking Time
21:00-22:30 Social gathering near the venue
Venue: Knowledge Capital Conference Room Tower B Room B02
3-1 Ofuka-cho, Kita-ku, Osaka-shi, Osaka 530-0011
https://www.kc-space.jp/conference/items/towerB.pdf/ (about 5 minutes walk from Umeda station)
Membership fee: Seminar 1,500 yen / Social gathering 5,000 yen (Paypal or invoice payment)
Application/official website: https://marketingx.jp/osaka/x_salon_03/
* [3rd X Salon Overview] *
The third session was a special discussion with Mr. Yoshitake Katayama of Daikin Industries, who was involved in the formulation of the “Group Management Philosophy” in May of this year (General Affairs Department, Advertising Group).
Advertising Group Manager) and Kimura Soap Industry, Kimura, which is celebrating its 100th anniversary and continues to expand its customer base with unique characteristics such as “honesty,” “seriousness,” and “sound transactions.”
A conversation with Mr. Shoichiro (Representative Director) has been realized! Muraoka of Nestlé Japan also spoke about how the short video SNS space is becoming increasingly important in the post-cookie era, especially how the mechanism of brand communication on TikTok is changing. Mr. Shintaro (Director, Into Home Manager, Confectionery Business Headquarters), Mr. Tsukasa Morita (Director and CMO) of Ginjibu, Murakami of VaynerMedia Japan
Up-and-coming marketers such as Mr. Kota (Head of Japan Business) will view and discuss issues from multiple angles.
After the event, a social gathering will be held including the speakers.
* [About X Salon] *
“X Salon” is a conference held on weekday evenings that focuses on recent important themes related to marketing and DX, and serves as a place to widely share knowledge and interact with people of all generations, and to discuss and dialogue about the next generation of marketing. It was born as a spin-out from “MARKETING・X”. In the future, we will hold regular seminars mainly in the Kansai area, focusing on hot topics.
* [Lecture details] *
・-Special discussion-Management philosophy/purpose and the reality of marketing activities
Management philosophy and purpose have been in the spotlight for the past few years, but they have always been and will continue to be important from the perspective of corporate management and how to provide value to customers. .
So what happens when we combine that philosophy with our activities on the ground? If all sides are good, how far should economic
considerations be pursued in contracts with partners? Are you losing consistency in your brand message amid fragmented activities? Or, is it not consistent with the hastily established purpose, leading to confusion?
In this session, we will discuss how to integrate management philosophy and purpose with on-site activities from a practical level perspective.
・Capturing changes in communication in short video SNS
Short video SNS is not just a SNS that accumulates short videos, but since its appearance on the market, the main usage methods and needs of users have constantly changed and diversified, and the use of unique algorithms has changed. , an ecosystem has been formed and it is occupying the viewing time of more and more generations of users. In short video SNS, especially TikTok, which requires a different approach to communication than traditional communication, we will examine what approaches are effective when considering brand recognition, understanding, and purchasing from various angles while referring to case studies. discuss.
* [Sponsorship/Cooperation] *
Best in Class Producers Co., Ltd.
* ■ Overview of the sponsoring society *
Company name: EQUITAS LLC
Establishment date: March 27, 2019
Representative: Representative employee Tomofumi Murakami
Capital: 3,000,000 yen
Head office: 3F Praseo Aoyama Building, 2-7-13 Kita-Aoyama, Minato-ku, Tokyo Business content: Planning, production, management, advertising, and consulting services for educational courses
Event planning, production, management, advertising, consulting services, etc. Company website: http://equitas-jp.com/
MARKETING・X-24 Kyoto-official website: https://marketingx.jp/kyoto/