[MD Holdings Co., Ltd.] “Aji Curry” is a retro collaboration with Millet Biscuit and Romina! “Millet Biscuit Flavor Curry Flavor” “Romina
Aji Curry Flavor” 2 new products released
*MD Holdings Co., Ltd.*
Press release: August 22, 2024
**
“Aji Curry” is a retro collaboration with Millet Biscuit and Romina! “Millet Biscuit Aji Curry Flavor” and “Romina Aji Curry Flavor” 2 new products released
*~The birth of an addictive sweet with the flavor of curry spice~*
MD Holdings Co., Ltd. (headquarters: Higashiosaka City, Osaka Prefecture) is selling Millet biscuits (Nomura Sento Processing Store Co., Ltd.) using flavored curry spices from Yamato Seika Co., Ltd. (headquarters: Sasebo City, Nagasaki Prefecture).
“Millet Biscuit Aji Curry Flavor” and “Romina” are collaboration products between “Millet Biscuit Aji Curry Flavor” and “Romina” (Genbudo Co., Ltd., head office: Toyooka City, Hyogo Prefecture) and Romina (Head Office: Kochi City, Kochi Prefecture).
Aji Curry Flavor” will be released nationwide from September 2, 2024 (Monday).
《Collaboration product with Aji Curry, an old-fashioned sweet produced by Yamato Seika》
“Aji Curry” is a spicy curry-flavored snack made by Yamato Seika, which was born in Sasebo, Nagasaki Prefecture, and uses secret spices that have been produced since its founding. MD Holdings’ network as a confectionery wholesaler will serve as a bridge between Yamato Seika, Nomura Sento Processing Store, and Genbudo, three companies that have been making simple and delicious sweets for more than half a century. A collaboration was realized and this product was born.
Please enjoy the new yet retro Aji Curry-flavored Millet Biscuits and Romina, which are full of the flavor of Aji Curry’s original spices. Millet biscuits from Nomura Senzu Processing Store
Yamato Seika’s character Yamato-kun
Romina of Genbudo
《Tasty taste that makes you feel nostalgic by making use of the flavor of curry spice》
This product is a sweet that uses the same flavor curry spice used in the snack food “Aji Curry.” The combination of the spicy flavor of the curry, the slightly sweet millet biscuit, and the simple romina goes perfectly together and is an addictive product.
* ■“Millet Biscuit Curry Flavor” *
Slightly sweet and fragrant, crispy millet biscuits fried in oil are coated with curry spices. This is an addictive sweet and spicy biscuit that brings out the spicy flavor of Aji Curry and the gentle sweetness of Millet biscuits.
* ■“Romina Curry Flavor” *
Lightly grilled and crispy romina coated with curry spices. A combination of simple senbei rice crackers and aji curry spices, making it a perfect combination that allows you to fully enjoy the flavor of aji curry.
Millet biscuit curry flavor
Romina curry flavor
* ■About Aji Curry *
“Aji Curry” is a long-selling product that has been manufactured by Yamato Seika since its founding for over 60 years. Its special feature is the secret spices that have been manufactured in-house for a long time. Because the spices are made from secret recipes known only to one craftsman, the unique spicy flavor of Aji Curry, which cannot be produced by other companies, is created, and many people are attracted to the traditional yet stimulating taste. has been. At the time of its release, it was popular as a local sweet, but its reputation has gradually spread and it is now loved by many people and sold all over the country.
Yamato Seika’s “Aji Curry”
“Aji curry” in production
* ■Daiwa Seika Co., Ltd. *
We are a long-established sweets manufacturer founded in 1960. We manufacture a wide range of products, including flavored curry, snack foods such as kamesen and shrimp noodles, and baked confections such as maruburo, hitikko, and chestnut boro.
* ■Nomura Senzu Bean Processing Co., Ltd. *
Founded in 1923 as Nomura Shoten, which processed and sold beans. We are a manufacturer that mainly produces bean sweets and amanatto, and has been delivering “always available” to the citizens of Kochi Prefecture during their daily breaks, such as tea accompaniments and alcohol snacks. We started manufacturing Nomura’s Millet Biscuits around 1955.
* ■Genbudo Co., Ltd. *
A long-established rice cracker manufacturer founded in 1951. We manufacture okaki, arare, and rice crackers using mainly domestic materials. We place importance on the taste of the ingredients themselves and deliver authentic deliciousness that appeals to people’s innate deep sense of taste.
* ■Product overview *
Product name: * Millet biscuit curry flavor *
Reference price: 216 yen (tax included) *8% consumption tax
Contents: 50g
Sales area: Supermarkets and drugstores nationwide
Features
: A biscuit with an addictive sweet and salty taste created by a collaboration between Millet Biscuit and Aji Curry. A slightly sweet millet biscuit is coated with plenty of tangy curry spice.
Product name: * Romina curry flavor *
Reference price: 216 yen (tax included) *8% consumption tax
Contents: 41g
Sales area: Supermarkets and drugstores nationwide
Features
: Created through a collaboration between Romina and Aji Curry, this rice cracker has a crispy texture and the flavor of Aji Curry. A thinly baked Romina coated with plenty of tangy curry spices. * ■Sales area *
It will be newly released at supermarkets and drugstores nationwide from September 2, 2024 (Monday). MD Holdings Official Online Shop ( https://store.md-holdings.com/ ) is also available.
* ■Official SNS *
In addition to campaign plans, we are implementing many projects on our official SNS that our followers can enjoy, such as posting projects in collaboration with creators. Please check it out.
– Official X: @mdhdg2215 ( https://www.twitter.com/mdhdg2215 ) – Official Instagram: @mdhdg2215 (https://www.instagram.com/mdhdg2215/) – Official Instagram (2nd year employee ver.): @md_column ( https://www.instagram.com/md_column/ )
– Official TikTok: @mdholdings (https://www.tiktok.com/@mdholdings) – Official Facebook: (https://www.facebook.com/MD-107165911796000) – Official Threads: (https://www.threads.net/@mdhdg2215)
MD Holdings is “Make Daily Happiness”
Our purpose is to create moments of smiles in daily life through OKASHI, and we will work towards achieving the goals of the SDGs to realize a sustainable society through our business.
MD Holdings Co., Ltd.
Company name: MD Holdings Co., Ltd.
Representative: Mitsuhiro Hirota, Executive Officer and CEO
Location: 4-11-20 Shinjo, Higashiosaka City, Osaka Prefecture Established: June 3, 1968 (Showa 43)
Business content: Sales and wholesale of confectionery
URL: https://md-holdings.com/
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