[Repist Co., Ltd.] D2C/comprehensive mail order cart system “Ripist X (Cross)” starts collaboration with UGC utilization tool “Takahash” *Repist Co., Ltd.*
Press release: August 22, 2024
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D2C/comprehensive mail order cart system “Repist X (Cross)” starts collaboration with UGC utilization tool “Takahash”
*Contribute to sales expansion through efficient UGC operation* * Lipist Co., Ltd. (Head office: Chiyoda-ku, Tokyo, President and CEO: Shozaburo Yoshihara) and Sanyo First Co., Ltd. (Head office: Osaka City, Osaka Prefecture, President and CEO: Yamano)
From August 22, 2024, Masatoshi (hereinafter referred to as “Sanyo First”) will collaborate between the D2C/general mail order EC cart system “Ripist X (Cross)” provided by Lipist and Sanyo First’s UGC utilization tool “Takahash”. It has started. *
■Background of cooperation
With the spread of SNS, it has become commonplace for consumers to search for word of mouth and reviews using hashtags before purchasing a product. While consumers are becoming increasingly distrustful of digital advertising, they are also increasingly trusting and empathizing with UGC from other consumers. Therefore, UGC measures that utilize hashtags have become important content for encouraging consumer purchasing behavior in the e-commerce business.
However, there was a problem that e-commerce businesses were unable to implement UGC measures due to the following reasons.
– It takes time and effort to collect UGC, such as searching for UGC, sending permission messages, and checking approval status. – On e-commerce sites that handle multiple products, it is difficult to manage UGC for each product and SKU.
– For the time being, UGC is posted on the LP, but the
effectiveness has not been verified, and UGC has not been optimized for each LP.
In order to solve these issues and contribute to the sales expansion of e-commerce businesses, we have started collaboration with “Takahash” and will provide information to businesses that have introduced Repisto X (Cross) and to buyers. We provide services that optimize UGC measures.
■What is “Takahash”?
“TakaHash” is a UGC management system that automatically collects posts with specified hashtags from Instagram and X, and publishes them on websites, owned media, etc. with automatic updates.
By implementing participatory SNS posting campaigns that involve users, such as contests and voting, and by making SNS and other online sites more popular, participants’ posts can increase brand and product awareness and create a sense of unity among participants. You can increase your presence in the community, and you can expect effects from new CVR to improving LTV in your EC business.
The purpose of your hashtag campaign will vary depending on your specific goals and strategies, such as your business needs. To ensure the success of your campaign, our professional staff will clearly set objectives and propose the optimal strategy.
■Advantages of introduction
– * Automate UGC post promotion *
By linking Repist Cross and Takahash, it is possible to automatically send a posting request email to product purchasers. You can set things like “X days after purchase” so you can encourage people to post without worrying about forgetting to send a post request.
– *Optimize operations up to publication*
Automatically collects posts with hashtags and displays them on LP, etc. Senkyu Co., Ltd.
Additionally, if you would like to obtain permission to post on the site, you can send a “Request for Posting Permission” from the management screen to the customer’s posted comments for which hashtags have been collected. If you receive an “OK” response, the status will automatically change to “Allowed”.
– *Easily analyze your posts*
From the management screen, you can easily find users who have a lot of likes and users who have a lot of posts participating in campaigns. You can also display and download CSV of various numerical values for each post. This allows for smooth selection of campaign winners and ambassadors, which can be used to strengthen customer loyalty and promote the bank in the future.
■Flow of introduction of Takahash
1. Contact the Repist Sales Department (03-6284-2812) First, please contact the Repist Sales Department.
2. Apply and contract with Takahash (Sanyo First Co., Ltd.) 3. Management screen issued by Takahash (Sanyo First Co., Ltd.) 4. Start testing and implementation
■What is “Ripist X”?
Lipist Co., Ltd. has developed the cart system “Ripist More than 50 functions have been updated, incorporating numerous requests from e-commerce businesses that use “Repist.” This allows for more flexible sales strategies, new acquisitions, and maximizing LTV. In addition to features that are advantageous for new acquisitions, it also provides more efficient customer service screens to maximize LTV, as well as the ability to set individual permissions for each external partner such as advertising agencies and web production companies. We also have functions that allow you to run EC operations. Post-installation support is aimed at maximizing profits for business operators, and we provide free advice and support not only on how to use the functions, but also on how to succeed in business.
■Company overview
Company name: Lipist Co., Ltd.
Representative: Representative Director and President Shozaburo Yoshihara Location: 5F Omoide Building, 6-1-8 Sotokanda, Chiyoda-ku, Tokyo Phone number: 03-6284-2812
URL: https://rpst.jp
Repist X: https://rpst.jp/xross/
Company name: Sanyo First Co., Ltd.
Representative: Masatoshi Yamano, Representative Director and President Address: 602 Kamiroku Building, 2-5-7 Higashidaira, Chuo-ku, Osaka-shi, Osaka Prefecture
URL: https://sanyo-fast.com/