[Create new business starting from users! ]
Japan’s first*1 insight management SaaS “Centou” starts partnership with new business support platform “Spready”
*alma Co., Ltd.*
Press release: August 22, 2024
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Japan’s first*1 insight management SaaS “Centou” starts partnership with new business support platform “Spready”
*Start new businesses from the user’s perspective more reliably and speedily. * ALMA Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President and CEO: Takatoshi Saito, hereinafter referred to as “ALMA”) develops and provides “Centou” that realizes a new user understanding “insight management” for product growth. Spready Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Masaaki Sako, hereinafter referred to as “Spready”), which operates the new business support platform “Spready,” has entered into a partnership to further support the new businesses of major domestic companies. It has started.
* *1: From July 1, 2024 to July 28, 2024, based on research results from our company’s “Insight Management”*
*Partnership details*
“Centou” is an insight management system that manages data such as user interviews and converts customer understanding into reliable business growth. So far, it has been used by many companies, from startups to major companies, and has achieved double sales growth, new business launches in 3 months, etc. *
It has achieved results as a “method for true user understanding that realizes business growth”*.
On the other hand, “Spready” has a purpose of “All the encounters necessary for Japanese innovation from Spready” *
We operate a user interview platform* used by approximately 500 major domestic companies.
Under the theme of “new business,” both companies have each solved the problems of encountering users in user interviews and the management and utilization of insight data.
Through this partnership, we will be able to help you find interview partners when starting a new business, and use them for subsequent analysis, data management, and hypotheses.*
We aim to consistently resolve issues that hinder business startups*. *Comments from both companies*
*Masataka Nakamura, BizDev Manager, Spready Inc.*
Three years have passed since we started providing the “connecting” interview platform “Spready,” and we have supported the verification of over 2,200 new business ideas from over 500 companies.
While taking on the challenge of in-depth interviews, many people have felt the challenge of “analyzing and accumulating interview results,” and we have had the opportunity to provide human support in the past.
We feel that Centou is a very good service as it focuses on the issues that our customers are facing.
Through this collaboration, we will accumulate customer interview knowledge and strive to create a world where the soil for innovation is created.
*Kenji Kato, director of alma Inc. and head of Centou business* It is said that the biggest reason new businesses fail is the failure to identify and meet customer needs.
The goal of user interviews and user hearings is not to implement them, but to connect them to business results. Right now, there is a strong need to understand users not for the sake of understanding them, but for the sake of business growth.
Under such circumstances, Spready not only provides encounters, but also is strongly committed to the success of new businesses, and Centou feels that they are a very reassuring partner.
The collaboration between Spready and Centou will greatly accelerate innovation from the user’s perspective.
*Notice of joint event*
In conjunction with this partnership, Spready and Centou will be holding an event with the theme of “Analysis after user interviews.”
* ■ Overview *
Introducing *a “super practical” analysis method* for reflecting customer feedback in business ideas and hypothesis testing in new business development.
This event is for those in charge of new business, who are thinking, “I’m doing it my own way, but is this really the right way?” or “I want to know how to organize things more effectively.”
* ■ How to participate*
If you click “Apply to Participate” from the URL below, you will receive a link to stream the online event.
https://client.spready.jp/seminar/20240829a
*What is Insight Management SaaS “Centou”*
“Centou” is a system that can analyze, store, and utilize data obtained from user interviews and customer support as “insight data.” With “Centou”, you can go from a fragmented understanding of users to a comprehensive understanding of users, and you can smoothly connect “listening to users’ voices” and “launching and growing a business.”
It has been introduced by a variety of companies, from startups to major corporations, and has achieved a variety of results, including doubling sales, launching a new business in 3 months, and achieving a 5x increase in analysis efficiency.
To commemorate this partnership, we are currently offering it at a limited price.
* ■ Click here for Centou service details and inquiries *
https://centou.jp
* What is “Spready”, an interview platform that connects you * “Spready” is a “connecting” interview platform that provides a one-stop service for meeting people necessary for new business. Since the early days of our company, we have implemented a system that allows you to perform the law of opportunity on the web. This is a new matching service that allows corporations to match the people they are looking for by having registered individual users introduce them. It is also possible to “connect” with people matched with “Spready”. In conventional interview matching services, exchanging contact information with the matched person is prohibited, but with “Spready” it is possible as long as both parties agree. We are connected in convenient ways such as exchanging addresses and following each other on SNS.
By connecting with them, we have created many cases where we continue to cooperate with new businesses, such as re-interviewing, introducing others, cooperating with PoC, and collaborating.
* ■ Spready service site URL*
https://client.spready.jp/
*About alma Co., Ltd.*
”DESIGN for
Established in 2018 with the mission of “ALL”.Aiming for a future where everyone can handle “design,” Cocoda is a service that allows companies to share and utilize the behind-the-scenes of design, insight management service Centou, and brand management service Brandate. We are a company that repeatedly experiments with various products, including .
Corporate site: https://alma-inc.co.jp/
*About Spready Co., Ltd.*
At Spready Co., Ltd., we strive to build a platform that can provide a one-stop source of encounters necessary for Japanese innovation, with the motto “All the encounters necessary for Japanese innovation come from Spready.” We also support idea generation for new businesses, user interviews, and training for innovative human resources. Company name: Spready Co., Ltd.
Address: 19F Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo Representative Director: Masaaki Sako
Established: May 1, 2018
Corporate site: https://spready.co.jp/