[Mom’s Touch & Co.] Korea’s No. 1*Chicken & Burger Brand “Mom’s Touch” To commemorate the 20th anniversary of the brand launch, we have appointed K-POP girl group “LE SSERAFIM” as our ambassador!
*Mom’s Touch & Co.*
Press release: August 22, 2024
**
To commemorate the 20th anniversary of Korea’s No. 1 chicken & burger brand “Mom’s Touch” brand launch, K-POP girl group “LE”
SSERAFIM” is appointed as an ambassador!
*Look forward to the synergy between the two leaders of K culture! * Mom’s Touch & Co. (Headquarters: South Korea, President and CEO: Kim Dong-jeon (hereinafter referred to as Mom’s Touch) will celebrate the 20th anniversary of the brand’s launch this year with the global K-POP girl group “LE”.
SSERAFIM has been appointed as the brand ambassador of Mom’s Touch. Mom’s Touch is popular for being “fresh, delicious, and reasonably priced,” and currently has the number one store* in Korea.
Furthermore, in April of this year, they officially landed in Japan, opening a directly managed store in Shibuya, and are attracting attention as a representative Korean burger brand in the global market.
This time, the rapidly growing K-POP girl group “LE”
SSERAFIM’s global activities match the brand image of Mom’s Touch, so we appointed her as an ambassador. Mom’s Touch is “LE
SSERAFIM” and a special brand experience.
In connection with this, we are preparing various events in the future, so please refer to the Mom’s Touch official website or SNS for details.
*No. 1 in number of stores among major hamburger franchises in Korea (according to our research based on public information as of February 2024)
* ■About LE SSERAFIM*
“LE
SSERAFIM” debuted in May 2022, and in just two years, their solid ability, musicality, and dignified appearance have captivated many people, and they are now a representative K-group that is loved not only in Korea and Japan, but also globally. POP girl group.
Over two months from June to July 2024, 9 concerts were held in 4 cities in Kobe, Nagoya, Yokohama, and Hakata, attracting approximately 80,000 fans. In addition, they recently became the first K-POP girl group to appear on the US music channel MTV.
He has been attracting attention as a top K-POP artist, including being selected as a campaign artist for “PUSH”. 4th Mini on August 30, 2024
We are planning to release the album “CRAZY’”.
* ■About Mom’s Touch*
Mom’s Touch is a burger and chicken brand with 1,430 stores, the largest number of stores in Korea (as of May 2024).
Based on our management policy of “providing fresh, delicious, and high-quality food at reasonable prices,” we strive to provide the best value (Best
quality, Best
We focus on cost performance (price) and provide our customers with high-quality taste and quality by hand-crafting our products in our in-store kitchen.
Store name: Shibuya Mom’s Touch
Address: 1st floor, Marudai Building, 1-23-13 Jinnan, Shibuya-ku, Tokyo 150-0041 Representative name: Kim Dong-jeon (CEO)
Homepage: https://www.momstouch.co.jp
Official Instagram:: https://www.instagram.com/momstouch.jp/ Official X: https://x.com/momstouch_jp