[iRidge Co., Ltd.] Held a seminar for corporate app operation and marketing personnel, “3 examples of smartphone app use in store business”
*iRidge Co., Ltd.*
Press release: August 22, 2024
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Seminar “3 Examples of Smartphone App Utilization in Store Business” held for corporate app operation and marketing personnel
*August 28th (Wednesday) 14:00-14:45 @Zoom Webinar | From measures to improve customer attraction and engagement of three major companies to specific use cases of the latest app technology*
iRidge Co., Ltd. (Head office: Minato-ku, Tokyo, Representative Director and President: Oda)
Kentaro, Tokyo Stock Exchange Growth: 3917 (hereinafter referred to as “iRidge”) has announced that it will hold a seminar for corporate app operation and marketing personnel on August 28, 2024, titled “3 Examples of Smartphone App Utilization in Store Business.” I’ll let you know.
In recent years, the use of smartphone apps has become essential for store businesses to increase customer attraction and customer engagement. Many companies are working on app marketing with the aim of creating new customers and maximizing engagement, but even companies that have actually introduced apps find that they are not attracting customers or increasing customer loyalty. There are many cases where such issues arise.
In order for app marketing to be successful, it is important to clarify the purpose: “Why are we taking this measure?” Proceeding with the design of measures without clear objectives will result in poor usability and may even lead to dropouts. In addition, it is important to set clear objectives, as measures often do not have the desired effect.
In this seminar, we will introduce specific measures that utilize application technology and their benefits from the perspective of an application engineer. We will also introduce the importance of design in the app business and the success stories of three major companies that utilized NFC technology, location information, and data linkage. At the end of the seminar, there will be a Q&A session regarding the product and a consultation corner regarding installation.
You can enter or leave the seminar at any time, so you can participate at your convenience. Please feel free to apply.
*Event overview*
Seminar title: 3 examples of smartphone app use in store business Date and time: August 28th (Wednesday) 14:00-14:45 *You can enter or leave the room midway.
Holding method Online (Zoom webinar) *Participation fee: Free *After completing your application, we will send you a separate “viewing URL” via email.
Application URL http://iridge-7767001.hs-sites.com/seminar_20240828 Target audience: This seminar is recommended for the following people:
・Managers and marketers who are interested in using apps in store business ・Companies that have already introduced an app but are experiencing issues with attracting customers and engaging with customers. ・Companies that are considering introducing an app but would like to know specific usage methods and examples
・Those who want to further develop their store business by utilizing the latest application technology
Seminar content: The importance of design in app business
・Examples of using NFC technology
・Examples of using location information
・Examples of using data linkage
・Introduction of other latest technologies
・Question and answer session
What you will learn by participating – Specific measures to attract customers and improve engagement using smartphone apps and their benefits
・Specific usage examples of the latest application technologies such as NFC technology, location information, and data linkage
・Points and precautions to make app measures successful
・You can get hints on how to use the app at your own company through success stories of other companies.
・How to resolve specific questions and concerns regarding app introduction and usage
Speaker iRidge Co., Ltd. App Business Division Marketing Department Takahiro Eguchi
Since 2012, he has developed and produced over 100 sites and apps as a web director. Main portfolio includes Japanese government English website renewal, NTT
Leading the way in global operations and launching an e-commerce site for a certain game IP. Joined iRidge as a PM (project manager) and was involved in the basic design of the Keio App, requirement definition and UI/UX design for Tool Mikke, and UI/UX consulting for a certain regional bank’s core system renovation.
Our motto is to maximize design and usability based on solid technical knowledge.
iRidge Co., Ltd.
iRidge Co., Ltd. supports DX in a wide range of areas, including retail tech, fintech, MaaS, and business support, with a focus on corporate app business support and business production support. In app business support, we have an industry-leading track record in planning and developing OMO* apps, and the number of monthly active users of the apps we have worked on is over 90 million, one of the largest in Japan. Our main product is APPBOX, an app business platform that can be used for everything from development to function expansion and marketing measures.
*Online Merges with Offline: Marketing that integrates online and offline Business production support is not limited to apps, and can support everything from communication design strategy planning to planning and implementation of measures that integrate digital and real. In collaboration with our group company Qoil, our team consisting of producers, planners, creative directors, etc. provides unique value that transforms point-based consultations into surface-level solutions. We have a wide range of experience working with top companies in the industry, including general electronics
manufacturers, financial service providers, and telecommunications carriers.
https://iridge.jp/