Skyscanner Limited
Generation Z is conscious of “Taipa” when planning their travels! “Immediate travel” that you find on SNS and take off immediately is now the norm! ? It turns out that about 1 in 4 people have planned a trip within the past week!
Global travel app Skyscanner “Survey on Generation Z travel” ……
Skyscanner Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo,
hereinafter referred to as Skyscanner)
(http://www.skyscanner.jp/mobile.html) has conducted a research project titled “Generation Z We conducted a travel survey.
Survey results summary
1. SNS is the reason for traveling! 42% said they have decided on a destination based on SNS posts
2. Generation Z emphasizes travel to Taipa!
It was found that 25% had purchased a flight ticket in the last minute period of one week or more.
3. Also, plan your trip more efficiently! ?
Approximately 1 in 4 people said they had the experience of planning a trip with about a week of preparation time.
4. Looks great on SNS too! The fun of traveling is not the activities but the photography! ?
Survey overview
1. SNS is the trigger for Gen Z travel!
42% said they have decided on a travel destination based on posts on SNS When we asked people who said they had traveled or were planning to travel in 2024, “What made you decide on a destination?”, it was revealed that 42%* of people who decided to travel were from SNS. . The runner-up was 38% of people who answered that “conversations with family and friends were the trigger,” and among Generation Z, data on SNS is more important than real conversations as a basis for deciding travel destinations. I see that it is becoming important.
*Total number of people who answered either “Post on Instagram (influencer or travel-specific account),” “Post on TikTok (influencer or travel-specific account),” or “Post on friend’s SNS.” percentage.
[Image 1: https://prtimes.jp/i/146646/1/resize/d146646-1-824eb16d1c870f7392ca-5.png&s3=146646-1-8e323fd0525a8417ec2a011fdb342ac4-2153×563.png ]
2. Generation Z emphasizes “Taipa” when traveling! ?
It turns out that 25% of people have purchased a flight ticket in the last minute or less than one week in advance!
It has been found that Generation Z who decide to travel because of SNS are also quick to take action.
When asked, “How many days in advance do you purchase airline tickets?”, of the 316 Gen Z respondents who said they had traveled or were planning to travel in 2024, a total of 25% said, “One week before traveling, He revealed that he had the experience of purchasing a flight ticket at the last minute. As the word “Taipa” has become popular, it has been observed that there is a tendency for travel preparation and progress to be carried out efficiently.
[Image 2: https://prtimes.jp/i/146646/1/resize/d146646-1-fba3ca9b67d71c35dd3c-1.png&s3=146646-1-d8ad8c30c8251da5bfd45d7d0b41b87a-2063×1074.png ]
3. Also, plan your trip more efficiently! ?
Approximately one in four people said they plan to travel with about a week of preparation time.
We investigated how much time people spend not only purchasing airline tickets, but also planning their entire trip.
We asked 316 Gen Z people who have traveled or are planning to travel in 2024, “How far in advance do you plan your trip on average?” More than one in four (26 %) had planned a last-minute trip starting a week in advance. This result reflects the characteristics of Generation Z, who are quick to react and take action on attractive destinations they discover on social media.
[Image 3: https://prtimes.jp/i/146646/1/resize/d146646-1-c5afc27b75fb57c68171-2.png&s3=146646-1-1b3167a4b389311f44ce0d1a6fc67803-2233×765.png ]
4. Looks great on SNS too! The fun of traveling is not the activities but the photography! ?
We also conducted a survey to find out what Generation Z, who can be said to be motivated by SNS to travel, is looking for in a travel destination.
When asked, “Which of the following would you like to do while traveling?” “Take photos that can only be taken there” came first. This was higher than “relaxing and unwinding” (37%) and “activity” (28%).
From this result, it can be seen that “Gen Z wants to take attractive photos of themselves and post them on SNS when traveling.” At the same time, it can be said that it has been shown that they share their own travel experiences on SNS and have the potential to influence future travelers.
[Image 4: https://prtimes.jp/i/146646/1/resize/d146646-1-b455d7fb137ea6e9177d-5.png&s3=146646-1-8cc9085ccf7cd4ee96669514d9aba261-1987×1056.png ]
Survey title: Gen Z travel survey
Survey method: Internet survey
Survey period: July 25th to 30th, 2024
Survey target/sample size: 1,000 men and women aged 18 to 25 nationwide Research agency: One poll
Quickly research the best dates and times! A must-see for Generation Z who focuses on Taipa! Introducing Skyscanner
The results of this survey reveal that an increasing number of Generation Z are “influenced by social media and place importance on the process of choosing a travel destination, making plans quickly, and seeking photogenic experiences.” I did.
Skyscanner, a global travel app, can meet the needs of Gen Z. Skyscanner makes it easy to research and book travel options such as flights, hotels and car rentals, making it easy to save time and money.
1.Comprehensive search function
Skyscanner leverages advanced technology to simplify travel planning and searches over 80 billion price data daily to provide travelers with the best options. Search and compare information for over 1,200 airlines, travel agencies, hotels, and rental cars from around the world on one platform. Users can instantly find the best travel options, regardless of destination or date, helping them plan their trip efficiently.
2. Packed with useful tools to help you travel efficiently and at a great price! Skyscanner is equipped with three useful functions to make travel planning easier.
・“Price alert” function
Track prices for your desired travel itineraries and destinations, and be notified of price changes in real time.
You can save money by making reservations at the most convenient time. ・Search function with “All locations” as the destination
If you don’t know where you want to travel yet, you can check flight prices and choose a destination from all over the world. You might find something you can do in an unexpected city!
・”Calendar/chart display” function
You can see a list of all prices for one month. You can easily search for a convenient departure date.
3. Traveler-friendly, fair, honest, and transparent price declaration Fairness, Honesty and Transparency Skyscanner is a traveler-first brand, and we always value empathy, honesty and transparency. We provide unbiased and unbiased information, and we never use scare tactics or pressure to buy. There are no hidden fees or price hikes caused by cookies.
Skyscanner Japan Company Profile
[Image 5: https://prtimes.jp/i/146646/1/resize/d146646-1-ecc2eac88f96a638794c-5.png&s3=146646-1-c40944272154d38d7ef7308dbf8c6830-540×360.png ]
Skyscanner (http://www.skyscanner.jp/mobile.html) is the world’s leading global travel app that allows you to easily and securely plan and book your travels. Every month, Skyscanner connects millions of travelers with over 1,200 trusted travel partners across 52 countries and 32 languages, providing them with the best flight, hotel and car rental options. Founded in 2003, Skyscanner has offices in Europe, Asia Pacific and North America, and is driven by data and insights to develop innovations that put the traveler first. Skyscanner uses the latest technology to simplify the hassles of travel, providing honest and transparent solutions. With over 80 billion price searches performed every day, travelers can see all the best possible options in one place.