Hikari Miso Co., Ltd.
Hikari Miso Ambassador x Ninben Dashi Ambassador 2nd Collaboration Fan Meeting Report “Let’s learn about Okinawan cuisine “Kachu-yu”!” ……
Hikari Miso Co., Ltd. (Suwa District, Nagano Prefecture, CEO Yoshihiro Hayashi) and Ninben Co., Ltd. (Chuo Ward, Tokyo, CEO Ihei Takatsu) will hold a collaborative fan meeting between their ambassadors on Friday, August 9th. It was held online.
[Image 1: https://prtimes.jp/i/144091/9/resize/d144091-9-d55968f4c074acd82e3d-0.jpg&s3=144091-9-1e5ab5ba778245259dc14f317a491b5f-3433×1938.jpg] This is the second collaboration project between the Hikari Miso Ambassador and the Ninben Dashi Ambassador, following last year. They learned about the history of “kachuyu,” an Okinawan dish that is enjoyed with a combination of miso and bonito flakes, and even tried making and eating it, allowing them to spend time interacting with each other beyond the boundaries of both companies. A roundtable discussion was held in which the participants were divided into multiple groups, and each participant shared the original ingredients they used and the recipe for “Kachu-yu” that can be easily prepared even in the summer, making it a great success.
◆ Collaboration fan meeting overview
Date and time: August 9, 2024 (Friday) 19:00-20:00
Participants: Hikari Miso Ambassador, Ninben Dashi Ambassador, 18 people in total, employees of both companies
program:
1. About Okinawan cuisine “Kachu-yu”
Ninben employees introduce the history of Okinawa’s bonito flakes and “Kachu-yu” 2. Cooking and tasting “Kachu-yu”
Everyone actually cooks and tastes “Kachu-yu” on their own. 3. Roundtable discussion in groups
Divided into 5 groups, we introduced “Kachu-yu” using original ingredients to each other.
4. Share your thoughts
Presentation about the original ingredients that each group came up with ◆ Hikari Miso Ambassador Program
We invite not only those who patronize Hikari Miso’s products, but also those who love miso, want to know more about miso, love cooking, and love to eat, to join us and join us. Activities to disseminate the appeal of miso through SNS etc. By registering as an official ambassador, you will not only receive information about miso and Hikari miso, but also participate in activities to enjoy miso, such as monitoring products and participating in ambassador-only events. Through this ambassador program, Hikari Miso will communicate the appeal of miso, a fermented food that is now eaten in many countries, and encourage people to rediscover new ways to enjoy it, as well as help people enjoy the healthy benefits of miso in their daily lives. We will continue to promote healthy eating habits.
https://www.hikarimiso.co.jp/ambassador/
◆ Ninben Dashi Ambassador
Ninben’s activities work with customers who incorporate bonito flakes and dashi into their daily lives to expand the circle of people who can enjoy bonito flakes and dashi even more. People who enjoy bonito flakes and dashi in their daily lives through the dried bonito flakes and dashi that Ninben proposes, share their daily “fun” and “likes,” and spread the appeal of bonito flakes and dashi as Ninben’s partner. It is a gathering of We are holding various events such as fan meetings to learn about bonito flakes, fan meetings to enjoy interacting with people who like bonito flakes and dashi, monitor events where you can try out new products quickly, and factory tours to learn about the manufacturing process of dried bonito flakes. https://www.ninben.co.jp/ambassador/
◆ About Hikari Miso
[Image 2: https://prtimes.jp/i/144091/9/resize/d144091-9-ca0c9e0321e5bc4c3ab3-1.jpg&s3=144091-9-d5fd864e33e3c86e060972dcc99bcfdd-3900×780.jpg] Hikari Miso Co., Ltd. is a miso manufacturer founded in 1936 in Nagano Prefecture.
With the brand concept of “Itadakimasu, the blessings of nature,” as a leading company in additive-free miso and organic miso, we develop products centered on miso and instant miso soup. It has a large share of the amount of miso exported overseas, and is spreading miso, a traditional Japanese food made from natural ingredients, to the world. In addition to pursuing deliciousness, we also focus on sustainable product development.
◆ About Ninben
[Image 3: https://prtimes.jp/i/144091/9/resize/d144091-9-dd6642e53f7fbe89d419-2.jpg&s3=144091-9-68a3ed314e80083d0b0486b28a2d9f48-519×155.jpg] Ninben was founded in 1699 (Genroku 12) and continues to pass on Japanese food culture by creating a variety of products using the traditional Japanese food bonito flakes and the basic Japanese cuisine “dashi” made with bonito flakes. In addition to product development and sales, we also operate the dashi community and dashi specialty store “Nihonbashi Dashiba,” the Japanese dining restaurant “Nihonbashi Dashiba Hanare” where you can enjoy authentic bonito flakes and dashi, and the dashi side dish specialty store “Ichiju Shunsai Nihonbashi Dashiba.” We are expanding the number of places where you can get familiar with bonito flakes and dashi through various stores such as “.
-Customer inquiries-
Hikari Miso Co., Ltd. Customer Service Office TEL: 03-5940-8850