[Toshiba Data Corporation] “Shopping trend” survey based on receipt data of 2 million people July ranking of best-selling ice cream by country and region
*Toshiba Data Corporation*
Press release: August 22, 2024
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“Shopping trend” survey based on receipt data of 2 million people – July ranking of best-selling ice creams by country and region *Monaka Ice cream ranks first in the country, and demand for ice cream with low milk content is clear! *
Toshiba Data analyzes purchase data obtained from the receipt data of approximately 2 million people who use Toshiba Group’s electronic receipt service “Smart Receipt (R)” and reports on shopping trends for various products. Ice cream is in high demand in July and August. Therefore, this time we focused on ice cream and ranked the products with the highest purchase quantity in July 2024 (one month) nationwide and by region.
In the national ranking, “Monaka Ice” took first place. Next on the list was “Frozen Smoothie,” and 3rd place was “Vanilla Ice Cream.” Ice cream can be divided into four types depending on the amount of milk ingredients: ice cream, ice milk, lacto ice, and frozen confectionery. “Ice cream”, which has the highest amount of milk components, is ranked 8th only, “Ice milk”, which has the next highest amount of milk components, is ranked 1st and 4th, and “Lacto Ice” is ranked 2nd, 3rd, 5th, 7th, and milk components “Hyouka” with the lowest amount of milk was ranked 6th, 9th, and 10th, demonstrating the high demand for ice creams with low milk content.
Looking at the rankings by region, “Hyouka” was ranked 1st, 4th, and 5th in the Hokkaido region,
It turns out that “Lact Ice” is frequently ranked 1st, 3rd, 4th, and 5th in the Tohoku region, and 2nd, 3rd, 4th, and 5th in the Kanto region. On the other hand, we also found that “ice cream” was not ranked in any region.
* National best-selling ice cream ranking (July 2024) *
* Best-selling ice cream ranking by region (July 2024) *
*Data notes*
・Target period: July 1st to 31st, 2024
・Target stores: “Smart Receipt (R)” member stores
・Eligible products: Products with a JAN code (product identification number common throughout the country)
*Giant corn assortment is a general term for chocolate nuts, cookies & chocolate, and chocolate & milk. These three types have the same JAN code, and the share is the total value of the three types.
* ■Easy to manage your household finances! Spending management is “Smart Receipt(R)”*
Smart Receipt(R), an electronic receipt service developed and operated by Toshiba Tec Corporation and supported by Toshiba Data Corporation, digitizes detailed receipts for purchased items, which are normally provided on paper at the time of payment. , is a service that is managed and provided as data at the electronic receipt center. Customers can check their purchase history on their smartphones at any time without having to keep paper receipts on hand, leading to improved shopping convenience for customers and reducing the cost of issuing paper receipts and the environmental impact. can.
Official website of “Smart Receipt (R)”: https://www.smartreceipt.jp/ *”Smart Receipt (R)” is a registered trademark of Toshiba Tec Corporation.
* ■About data and apps provided by Toshiba Data Corporation* *Purchase statistical data obtained with “Smart Receipt(R)”* Approximately 2 million members of “Smart Receipt (R)” provide timely statistics on receipt data (purchase data) received at supermarkets, drug stores, convenience stores, restaurants, etc. It is possible to analyze consumers’ daily purchasing trends.
*Receipt scanning household account book “Receipt Scan”*
“Receipt Scan”, developed and operated by Toshiba Data Corporation, is a free app that allows you to automatically manage your expenses by simply taking a photo of a paper receipt. Receipt information (store name, product name, amount, etc.) is linked with “Smart Receipt(R)”, so it is possible to manage electronic receipts all at once.
Details of “Receipt Scan”:
https://www.global.toshiba/jp/company/data-corp/business/biz-personal.html#case *Receipt information registered in “Receipt Scan” cannot be used as proof of purchase. Also, you will not be eligible for campaign applications or stamp cards/coupons.