[TV Osaka Co., Ltd.] Revitalizing Japanese crafts! What is the industry revitalization technique of “Nakagawa Masashichi Shoten” which has a series of hits?
*TV Osaka Co., Ltd.*
Press release: August 22, 2024
**
Revitalize Japanese crafts! What is the industry revitalization technique of “Nakagawa Masashichi Shoten” which has a series of hits? *Produced by TV Osaka “Kansai Leader Retsuden” Broadcast from 4:15pm on Sunday, August 25th*
(C)TV Osaka
A dramatization of the unknown past, focusing on the “people” of leaders who will change the future of Osaka and Kansai.
Furthermore, we thoroughly cover the ongoing challenges. This is an economic talk show that invites the man himself to the studio, where MC Akira Fukuzawa and commentators learn tips about business and life that you might not know from regular news. For more information, please visit the program website.
Appearance
Akira Fukuzawa
Akinori Hano
Megumi Ushikubo (generation/trend critic/marketing writer)
*13th Masashichi Nakagawa (Chairman and Representative Director of Masashichi Nakagawa Shoten Co., Ltd.)*
Content
The value of shipments of traditional crafts has declined by one-fifth since its peak in 1983.
In the craft industry, Nakagawa Masashichi Shoten, a popular household goods store, is leading the industry with a grand vision of
“revitalizing Japanese crafts!”
(C)TV Osaka
A lacquer bowl that can be washed in the dishwasher! A bento box that doesn’t get rice grains stuck to it! I wore shoes that weren’t tight! We have teamed up with craft manufacturers from all over the country to develop unique products that are stylish and highly functional! (C)TV Osaka
The 13th generation Masashichi Nakagawa will be in charge. He is traveling all over the country to revitalize an industry that is in trouble!
In addition, we also closely interview the designers who develop new products!
And the super-huge warehouse that was infiltrated for the first time on TV is also part of the revitalization of the industry! ?
Just Meat is behind the scenes of Japanese crafts that you should know about now!
(C)TV Osaka
* The roots of success! ? What was the “hard” training during your student days? *
It was founded in 1716, dating back to the Edo period. The business centered on “Nara Sarashi,” which was used for samurai kimonos. (C)TV Osaka
This time’s leader, the 13th Masashichi Nakagawa, was born in 1974. As a boy, he was in the top eight in the nation in soccer. In fact, the secret to success lies in the special training that even now, even when I remember it, is “hard”! ?
(C)TV Osaka
After graduating from Kyoto University, he joined Fujitsu. Something led me to join Nakagawa Masashichi Shoten…
* Shocking change of president! Get to the bottom of the truth! * After joining the company, he continued to bring about reforms. Normalization of production management, review of sales methods, and branding. The company succeeded in turning a profit in two years. (C)TV Osaka
He then became president in 2008. In 2016, he succeeded to the name of Masashichi Nakagawa, the 13th generation.
Then, two years after taking over the company name, he made a big decision…that was to change the president. The new president is the unexpected president ○○!
A complete drama behind the scenes of the change! What is the aim? ? (C)TV Osaka
* The craft industry is in a difficult situation… A close look at the path to revitalization! *
The industry has been in decline since its peak in the 1980s. However, Nakagawa Masashichi Shoten does not give up.
Our vision is to “revitalize Japanese crafts!”
(C)TV Osaka
Chairman Nakagawa travels around the country. He has turned around the management of more than 60 companies nationwide.
One of them is Nakagawa Masashichi Shoten. People call him a “craft regeneration contractor.”
We tracked the behind-the-scenes aspects of Japanese crafts that you should know about now.
(C)TV Osaka
Program information
“Kansai Leaders Biographies”
[Broadcast station] TV Osaka
[Broadcast date and time] Sunday, August 25, 2024, 4:15 p.m.-5:15 p.m. [Program HP]
https://www.tv-osaka.co.jp/ip4/kansai_leader/
【TVer】
https://tver.jp/series/sr774pftbi
[YouTube]
https://www.youtube.com/playlist?list=PLXglZY9f1Kw03m62dQRQTyuW2wRZv7s65