Zigzag, a cross-border e-commerce support company, has started business collaboration with 17LIVE. Proposing sales promotion using Taiwanese KOL live social commerce
*Zigzag*
Press release: August 22, 2024
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Zigzag, a cross-border e-commerce support company, has started business collaboration with 17LIVE. Proposing sales promotion using Taiwanese KOL live social commerce
*～Accelerate overseas sales to Taiwan through “HandsUP Crossborder”, which allows direct sales promotion to the SNS generation～*
Zigzag Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kazuyoshi Nakazato, hereinafter referred to as Zigzag), which provides web inbound and cross-border e-commerce support, is 17LIVE Co., Ltd., which operates Japan’s largest live streaming app “17LIVE”. (Shibuya-ku, Tokyo, Representative Director: Zhang Honghui, hereinafter referred to as 17LIVE), we will begin a business collaboration agreement to accelerate growth in the cross-border social commerce business.
* ・Cross-border social commerce platform live commerce service * * “HandsUP Crossborder”: Background to the start of business collaboration * This collaboration is between “17LIVE,” a leading platform in the live streaming industry in Japan and Taiwan, and “WorldShopping,” a cross-border e-commerce service that supports overseas sales of domestic e-commerce sites.
The purpose of this project is to collaborate and strengthen services in the field of “cross-border e-commerce services” that introduce Japanese products to overseas viewers with Zigzag, whose main business is BIZ (World Shopping Biz).
In addition to the businesses and services of both companies, by utilizing the cross-border e-commerce services, social commerce, and live commerce know-how that both companies have cultivated over the years in each other’s businesses, we will be able to improve the value of services provided to clients and improve the content of our services. We plan to expand.
In addition, “17LIVE” started providing services from August 19, 2024 (Monday), and “HandsUP” is a cross-border social commerce platform that matches with 1,300 KOLs under its own contract.
Crossborder (hands up)
We are expanding the scope of our services by rolling out “Cross Border” to our business, and are also looking to collaborate with Progtact in the future.
* ■ Comment from Hiromi Murai, Head of Live Commerce Business, 17LIVE Co., Ltd. *
We are very honored to start working with Zigzag, a pioneer in cross-border e-commerce support services in Japan.
For our company, which has developed the commerce strategy “Ichinana Shopping” on “17LIVE” and the live commerce solution “HandsUP,” the partnership with Zigzag, which has a rich track record and know-how in cross-border e-commerce, is a great opportunity for our business. We are confident that this will be a major turning point in expanding our services and accelerating innovative business.
While the domestic e-commerce market is showing signs of stagnation, we will create new value that is not bound by traditional sales and marketing methods while working to solve the problems faced by domestic businesses. Please look forward to the future efforts of both companies.
* ■Comment from Ken Suzuki, director of Zigzag Co., Ltd. Web Inbound Evangelist *
WorldShopping supports overseas access to 228 countries and regions with a single tag line.
According to BIZ, Taiwan is one of the top 5 shipping countries. Many of our shops would like to sell more products to Taiwanese people.
“Cross-border EC/Web Inbound White Paper 2024” published by our company In a survey of Taiwanese consumers in “, 60.5% of people in their 20s used SNS as a “tool to research products to purchase.” This alone shows that social commerce has a high potential for growth.
We are excited to start collaborating with 17LIVE, a global leader in social commerce, to further accelerate the globalization of Shops in Japan.
*・Collaboration commemorative seminar*
* “The next step to dramatically increase cross-border EC sales! Utilizing KOL in Southeast Asia” *
To commemorate the start of this business collaboration, both companies will hold a seminar on cross-border EC services on Wednesday, August 28, 2024. This seminar will introduce key points of cross-border services that are growing as inbound demand increases, using examples from Japan and overseas.
We encourage everyone who is implementing or considering overseas sales of domestic products, as well as business operators and related parties looking for new sales channels, to take advantage of this opportunity.
*Recommended for the following people*
・Businesses who are concerned about the shrinking domestic market for their business and are considering expanding overseas
・Business operators who feel the limits of domestic channels ・Business operators who want to learn and understand KOL utilization from scratch
・Businesses who are WorldShopping BIZ users and are interested in expanding their sales channels in EC
* “The next step to dramatically increase cross-border EC sales! How to utilize KOL in Southeast Asia” *
Date and time: Wednesday, August 28, 2024, 13:00-14:00
Venue: Online (using Zoom)
Participation fee: Free
Application URL: https://www.worldshopping.biz/seminar/20240828-webinar
Click here to apply for participation
* Timetable *
[Part 1] 13:00-13:15
Opening and company service introduction
[Part 2] 13:15-13:45
Panel discussion
[Part 3] 14:45-14:00
Q&A/Closing
* Speaker information *
* ・17LIVE Co., Ltd. Live Commerce Business Manager Hiromi Murai* During his student days, he learned about new businesses as the first intern at a town planning startup company (currently mixi), and after graduating from university, joined Rakuten, Inc. He has won multiple Rakuten Awards as an EC consultant and is in charge of managing the consulting sales organization as a deputy manager. After that, she became the youngest person to participate in a project directly reporting to the vice president in the fashion business strategy department. In February 2020, he joined 17LIVE Co., Ltd. with the aim of becoming Japan’s first successful live commerce business, and was responsible for launching “HandsUP” and overseeing all areas.
* ・Zigzag Co., Ltd. Web Inbound Evangelist Director Ken Suzuki* Joined OPT Co., Ltd. in 2002 and was responsible for managing departments related to web marketing, including sales, media, and SEM. Since 2011, he has been involved in the development of multiple web services as an executive officer of a new business. Joined Candee Co., Ltd. in 2017 and is responsible for live commerce and D2C brand business areas as a senior executive officer. Zigzag Co., Ltd. since January 2020. In my current position, I am globalizing thousands of domestic e-commerce businesses.
* ・About “HandsUP Crossborder” *
Service name: HandsUP Crossborder
Contents: Providing a matching platform with over 1,300 Taiwanese KOLs, consulting on implementing cross-border live commerce, etc. Price: Starting from 98,000 yen per month *We will consult/quote depending on the implementation details.
“HandsUP Crossborder” service website: https://handsup.17.live/crossborder/
* ・About WorldShopping BIZ *
“World Shopping
BIZ is a cross-border e-commerce service that supports all domestic e-commerce businesses who want to start selling overseas by providing comprehensive support, including multilingual support, overseas payments, and overseas shipping.
We provide support for language, payment, and logistics, which are barriers when starting overseas sales, as well as functionality to prevent fraudulent payments and a “Shop Dashboard” that visualizes overseas customer data. We provide safe and secure services that support e-commerce sales and have obtained 12 patents (*1) both domestically and internationally.
WorldShopping BIZ: https://www.worldshopping.biz/
* ・About 17LIVE Co., Ltd. *
An entertainment company that operates 17LIVE (Ichinana), one of Japan’s largest live distribution platforms, with over 50 million registered users worldwide (as of February 2023). 17LIVE, whose mission is to “enrich connections between people,” allows anyone to express themselves as a live streamer anytime, anywhere, and listeners (live streaming viewers). We are developing an interactive live streaming platform that allows you to directly support the live streamers. Additionally, since 2019, we have been rolling out the live commerce solution “HandsUP,” which has been implemented by over 400 companies and brands.
“17LIVE” Official HP: https://jp.17.live/
* ・Company information *
Company name: Zigzag Co., Ltd.
URL: https://www.zig-zag.co.jp
Representative Director: Kazuyoshi Nakazato
Address: Hatchery Shibuya, 14-1 Sakuragaoka-cho, Shibuya-ku, Tokyo Established: June 24, 2015
Business details:
・WorldShopping BIZ: Cross-border EC support business, services for domestic businesses
https://www.worldshopping.biz./
・WorldShopping: Purchase and sales agency business, services for overseas users https://www.worldshopping.global/