[SOTY2024] Final stage judges decided! This year’s judges will be 4 industry professionals including Ann Mika and Peco.
General admission tickets go on sale from 10:00 on Saturday, August 24th *Vanish Standard Co., Ltd.*
Press release: August 22, 2024
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[SOTY2024] Final stage judges decided! This year’s judges will be 4 industry professionals including Ann Mika and Peco.
General admission tickets go on sale from 10:00 on Saturday, August 24th *～HataLuck and Co., Ltd., which provides the store DX app “HataLuck” A special production is also planned in collaboration with Person! Final judging will be held on September 13th (Friday) Tokyo
International Forum Hall B7~*
* Vanish Standard Co., Ltd., which provides the staff DX application service “STAFF START” (Head office: Shibuya-ku, Tokyo, CEO: Onori On Friday, September 13, 2024, “STAFF OF THE YEAR” will be held a contest to determine “Reiwa’s charismatic store clerk.”
2024” final stage will be held at Tokyo International Forum Hall B7. * As a judge, we have participated as a judge for four consecutive years since the first competition.
Mika, peco, who is active not only as a fashion model but also a designer and producer, and Akiyama, the representative of BRUSH Co., Ltd.
Kei Yako and Ryuichi Sakamoto, CEO of kocori, a customer service sales training and consulting office, have been selected.
* Who will win the Grand Prix? The 14 finalists who survived the close competition have been decided! *
“STAFF OF THE
“YEAR” is an event to determine the “charismatic clerk of Reiwa” by competing in various customer service skills, including online customer service, which has now become one of the important skills for staff.
SOTY2024, which will be held for the fourth time, will be attended by approximately 1,300 fashion and fashion accessory brands and approximately 85,000 staff members. After passing through the 1st stage, where approximately 1,500 people entered, a total of 14 people who made it through the 2nd stage will take on the challenge of being judged to be the “No. 1 Store Staff.”
* ■Final stage overview*
Date: Friday, September 13, 2024 Tokyo International Forum Hall B7 Event time: 12:00pm venue, 1:00pm start, scheduled to end at 7:00pm Judging details: Customer service rope play and self-promotion will be judged by special judges and online voting by fans. Based on the added results, “STAFF OF THE
YEAR 2024” will be decided.
* Last year it sold out on the same day! General admission tickets go on sale from 8/24 (Sat) 10:00*
Click here to purchase tickets *It will end as soon as it is sold out.
Please see the special website for details. If you are applying as a group, please contact us separately.
* Final stage judges decided! *
*Ann Mika*
After participating in Paris Fashion Week for the first time in 1993, she has been active in various fields of expression in addition to modeling, including television, radio, dramas, movies, and as a singer.
Utilizing 21 qualifications such as vegetable sommelier, herbal medicine instructor, vegetable full beauty advisor, NARD aroma advisor, first class cosmetics certification, and jewelry coordinator, she produces products such as clothing, cosmetics, and jewelry. His lectures advocating positive thinking and a happy way of life are also popular, and he has published many books on happiness.
She also serves as the honorary ambassador for Korean tourism, the first Osaka tourism ambassador, the Shinto Takachiho tourism ambassador, the Japan Cosmetic Certification Association premium ambassador, and the first jewelry coordinator.
*peco*
Talent brand producer. Born June 30, 1995, from Osaka Prefecture. As a charismatic Harajuku fashion model, she has gained tremendous popularity among teenagers, and has appeared on many variety shows and TV commercials with her partner Ryuchell.
Now that she is a mother of one child, her SNS where she posts about her childcare and daily life is popular.
In 2023, he launched the fashion brand “Tostalgic Clothing,” where he is the designer and producer.
In 2024, he published his first essay “My Life” (Shodensha), which became a hit and sold over 40,000 copies.
*Keiko Akiyama*
Representative of BRUSH Co., Ltd.
Experienced as store manager, supervisor, and regional director at Celine, Giorgio Armani, Prada, and Tiffany & Co. In 2015, he established BRUSH, a store management consulting company, leveraging his know-how and wealth of management knowledge from having
consistently achieved top sales for luxury brands.
He has a reputation for his sensibilities honed over many years of dealing with fashion and his methods for leading businesses to success, and is constantly asked to give lectures, provide training, and provide consulting. As an expert in store management, he has led many client companies to success.
*Ryuichi Sakamoto*
Born in Saga Prefecture. Born and raised in a Japanese restaurant run by his parents, he learned customer service from an early age while helping out with the family business. Since working in customer service for a major apparel fashion brand, I have experience selling a variety of products, including clothes, watches, shoes, and personal stretching salons. We have a track record of being number one in the nation for numerous individual sales and store sales. In 2016, he became independent as a customer service sales training instructor and consultant. He is involved in sales staff training for all industries, with a focus on fashion brands. Our credo is “Customer sales is about having customers buy their future.” Distribution operator of the “Sales Power Improvement Course Series” (email magazine, blog, note). * [Final stage examination contents] *
1. *1on1 customer service role-playing battle*
Two store staff members performed customer service role-playing for one group of customers. We examine whether we have understood the customer’s needs and made accurate proposals to them.
2. *Self-promotion* Speak freely about your thoughts and feelings as a store staff member. Examine whether you were able to convey your charm.
*Special performance planned with store staff support partner HataLuck and Person Co., Ltd.*
HataLuck and Co., Ltd., which provides the store DX app “HataLuck” Person uses technology to improve the productivity and job
satisfaction of people in the service industry, and aims to create a society where “working” is fun.We work hard to adapt to the trends of the times and improve the quality of our services. In order to support store staff who are
OF THE YEAR 2024”.
Furthermore, this year we are focusing on the work of individual staff members and as a team, and are planning a special performance on the final stage.
Comment from Takeshi Someya, Representative Director and CEO of HataLuck and Person Co., Ltd.
We sympathize with Vanish Standard Co., Ltd.’s idea of shining a light on the success and hard work of our staff, and have decided to sponsor this year as well. Among the service industries, the store service industry is the largest industry in Japan and employs a large number of staff. Through this event, many people will have the opportunity to experience not only the passionate passion for customer service and attractive personalities of store service staff, but also the added value that customer service creates and the team strength that works together for the sake of customers. I’m happy.
* ■Company profile*
Company name: HataLuck and Person Inc.
Representative: Takeshi Someya
Founded: March 2017
Business: Development and sales of Hata Luck, a DX app for stores and commercial facilities
Corporate site: https://corp.hataluck.com
Service site: https://hataluck.jp
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