Untouchable Shibata also praises the comfort! M Lily Yu Repulsion Mattress appears for the first time in TOKYO MX “Eejanai Division Biz”!
*Shinyo Trading Co., Ltd.*
Press release: August 22, 2024
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Untouchable Shibata also praises the comfort! M Lily Yu Repulsion Mattress appears for the first time in TOKYO MX “Eejanai Division Biz”!
*In the program, Mr. Shibata from Untouchables, Mr. Hirako from Arco & Peace, and Mr. Sakai actually slept with us! *
Mr. Untouchable Shibata actually slept with us.
* MLILY Mattress, a bedding brand for which Shinyo Trading Co., Ltd., which develops brands centered on bedding, is the exclusive agent in Japan, will be selling in TOKYO.
We were introduced on MX TV’s business information program “Eijanai Division Biz”. *
◼️About Mlily
“MLILY” is a popular bedding brand that is used in 110 countries*1 around the world. We entered into an agreement in 2016 as the official mattress and pillow partner of Manchester United, which has won the most championships with 20 times as of 2023, and “M-Lily” is used in training ground rest rooms and stadium seats to support players. We support athletes from sleep to sleep.
M Lily has sold over 16 million units of mattresses, pillows, etc. worldwide (as of 2023), and is mainly sold in America, Europe, and Asia.
Although it is not yet well known in Japan, it is used by a variety of professional athletes both in Japan and overseas, and supports athletes through sleep.
* ◼️What is the Yureki series*
A popular mattress that uses a unique material called “Superior Repulsion.” The superior repulsion foam that changes its repulsion power depending on the pressure disperses body pressure, and the high repulsion layer at the bottom supports the entire body to create the ideal sleeping position.
We are currently developing 3 series: the Repulsion Series, Eco Health Series, and Hybrid Mattress.
A new sensation of superior rebound that makes you feel like you’re on a cloud! M Lily’s exclusive “Yu Repulsion” has a gentle elasticity that wraps around your body, creating a gentle sleeping sensation. In addition to the regular lineup, this article also introduces the M-Lily Rebound Mattress 3cm Topper, which is scheduled to be released in November, ahead of its release! Even if it is only 3 cm, you can improve the quality of your sleep by placing it on top of your mattress or bedding, and even though it is only 3 cm, you will feel amazingly comfortable the moment you sleep on it.
■Overview of “Eijanai Division Biz”
・Program name: Eijanai Division Biz
・Broadcasting station: TOYKO MX (Kanto local: Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, YouTube, etc.)
・Broadcast date: 1st and 3rd Sunday 25:35-26:05
・Performers: Hidetsugu Shibata (Untouchable), Arco & Peace, Reika Saiki, Kei Toyoshima, Kenta Kobayashi, Burroughs, Masuzawa Cabinet, and other business experts
・Program HP: https://eebiz.jp/
・Program official YouTube: https://www.youtube.com/@biz4237
■Contact information regarding this matter
Shinyo Trading Co., Ltd.
Official website: https://www.shinyou.tokyo/
E-mail: support@shinyou.tokyo
TEL: 03-3660-5200
Public Relations: Hirai, Kawashima