[Acrio Co., Ltd.] Acurio Co., Ltd. starts providing spot consulting services in the area of ”public relations launch”
*Acrio Co., Ltd.*
Press release: August 23, 2024
**
Acryo Co., Ltd. starts providing spot consulting services in the area of ”public relations launch”
*Supporting new business recognition and building credibility* Acryo Co., Ltd. (Representative Director and CEO: Ueda
On August 2, 2024, Daiki, headquartered in Shinagawa-ku, Tokyo (hereinafter referred to as “Acrio”), began providing spot consulting services specializing in the field of “public relations launch”. This service is primarily aimed at people in charge of new businesses at major business companies and consulting companies, and supports the planning and execution of public relations strategies that help raise awareness and build credibility for new businesses.
The importance and challenges of public relations strategies in new businesses The success of a new business requires not only the development of innovative products and services, but also the creation of an effective public relations strategy. However, many new businesses face challenges such as:
・Effective information dissemination with limited resources
・Appropriate reach to target audience
・Building a messaging system that is different from existing businesses ・Effective public relations activities using digital media
・Building a crisis management system
In response to these challenges, Acrio leverages its extensive experience and unique network to support the success of client companies’ new businesses from the perspective of public relations strategies.
Features of Acryo’s public relations launch spot consulting service 1. Advice from multiple perspectives
Acrio’s consultant network includes both people from consulting companies and people from business companies. This provides the following benefits:
・Practical advice based on a strategic perspective that overlooks the market and practical experience in the field
・Deep insight into industry-specific public relations challenges and opportunities
・Proposing effective public relations strategies that combine theory and practice
2. Optimal human resource matching
Acryo constantly collects human resources data from SNS and maintains the latest human resources information. This results in:
・Quickly select the public relations strategy expert that best suits the client’s needs
・Even if there is no suitable person in the database, approach new people via DM on SNS
・You can always be matched with experts who have the latest skill sets * 3. Flexible contract form *
We will start with a spot consultation, and if there is good compatibility, we can offer you continued requests. This results in:
・Trial of public relations strategy consulting with reduced risk ・Building a flexible support system according to the progress of the project ・Building long-term relationships of trust and providing support based on deep understanding
Service content
・Public relations strategy planning and KPI setting
・Messaging and building a brand story
・Building and maintaining media relations
・Press release creation and distribution strategy
・Social media strategy planning and implementation support
・Development of crisis management communication plan
・Public relations effect measurement and analysis
Public relations strategy trends and countermeasures for new business success The importance of content marketing
The method of conveying brand value through high-quality content is attracting attention. Acrio supports the planning and execution of effective content marketing strategies.
Utilizing influencer marketing
Collaborating with influencers in your industry or specialty is an effective way to build credibility. Acrio helps you select the right influencers and develop a collaborative strategy.
Data-driven public relations activities
There is a growing trend towards using data analytics to measure and optimize the effectiveness of public relations efforts. Acryo supports the planning and effectiveness measurement of public relations strategies using data.
Training and education of new business personnel
Acrio’s spot consulting service also aims to improve the public relations skills of new business managers.
Practical skill acquisition
By working with a consultant, you will gain practical skills such as:
・Development of strategic public relations plan
・Effective messaging and storytelling
・Building and maintaining media relations
・Use of digital public relations tools
・Accumulation and sharing of knowledge
Even after the project ends, we will continue to improve our public relations capabilities by sharing and accumulating the knowledge we have gained within the organization.
Mentoring and feedback
Accelerate the growth of new business managers through regular feedback and mentoring from experienced public relations strategy experts.
Introduction example
Technology startup Company P:
Acrio’s consultants suggested building relationships with industry media to Company P, which was struggling to raise awareness of its new B2B services. In three months, we increased the number of publications in major industry media five times and significantly improved the number of inquiries.
New business division of major manufacturer Q:
Acryo proposed a social media strategy to Company Q, which was having problems approaching a customer base different from its existing business. By implementing a content strategy that resonates with target customers, we increased the number of followers tenfold in six months and significantly improved product awareness.
The value that public relations strategies bring to new businesses An effective public relations strategy brings the following value to your new business:
・Improving brand awareness
・Building trust and credibility
・Building good relationships with stakeholders
・Improving the efficiency of marketing activities
・Positive impact on human resources recruitment
Acryo’s spot consulting service comprehensively supports the creation of these values and accelerates the growth of new businesses. summary
Acryo’s public relations start-up spot consulting service improves awareness and builds credibility for new businesses. We provide total support for the success of client companies’ new businesses, leveraging our strengths in multifaceted perspectives, optimal human resource matching, and flexible contract structures.
Companies and people in charge of taking on new business ventures are encouraged to take advantage of Acrio’s services. Build an effective public relations system and accelerate the growth of your new business by collaborating with experienced public relations strategy experts.
Future developments
Acryo will continue to incorporate the latest trends in public relations strategies and expand its services. Specifically, we plan to strengthen support in the following areas:
・Personalized communication using AI technology
・Providing innovative company and product experiences using VR and AR ・Information dissemination using audio content such as podcasts ・Strengthening sustainability communication
By introducing these new technologies and methods, we will be able to carry out more effective and efficient public relations activities, contributing to improving the competitiveness of new businesses. Customer testimonials
IT company R company new business manager:
“Acrio’s consultants deeply understood the unique challenges of our industry and provided practical advice. In particular, their communication strategy to convey technical content in an
easy-to-understand manner to general consumers was extremely effective. It was spot on.”
Healthcare startup company S CEO:
“Acrio’s spot consulting was extremely effective for us, who have limited resources.The flexibility of being able to receive the advice we need when we need it is appealing.Also, the wide network of consultants provides opportunities for media exposure. It expanded a lot.”
Flow of service usage
Free initial consultation: Hearing your issues and needs
Proposal: Propose the most suitable consultant and support content Contract: Deciding on the period and content of spot consultation Implementation: Supporting the planning and execution of public relations strategies
Evaluation: Review of results and future policy decisions
In conclusion
The success of a new business requires not only the development of innovative products and services, but also an effective public relations strategy. Acrio will work closely with you to address the public relations issues of your new business and walk with you on the path to success.
Practical advice from experienced consultants, the latest public relations methods, and a flexible support system. Acrio’s public relations launch spot consulting service combines all of these.
Develop strategic public relations activities to increase awareness of your new business and gain trust from stakeholders. Acrio will do our best to support you in strengthening your public relations
capabilities and growing your business.
Please consider Acrio’s services. We look forward to hearing from you.
Click here for service materials
Click here for the application form
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000069.000087121.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=87121&release_id=69