[SSK Co., Ltd.] Hummel signs a partnership agreement with League H! *SSK Co., Ltd.*
Press release: August 23, 2024
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Hummel signs a partnership agreement with League H!
*Japan Handball League starts in September as League H! *
Danish sports brand Hummel has signed a partnership agreement with handball league H, which will begin on September 6, 2024. We will support League H, which has been reborn from the Japan Handball League and is aiming for the world.
*League H aiming for the world*
From the 2024-25 season, the Japan Handball League will be renamed League H and will be contested by 14 men’s teams and 11 women’s teams. As a league that proclaims to work together with the local community, all clubs will have the name of the local area, and we aim to help the teams contribute to the local community.
Hummel participates in League H as a league partner. We provide referee wear and training wear for referees. Hummel has the right to sell collaborative products with League H during the tournament and to use the League H logo in marketing.
*Looking forward to the new league’s growth*
Hummel is an IHF (International Handball)
We are also an official sponsor of the Japan Handball Association (JHA), the Norwegian and Egyptian national teams, as well as the International Handball Federation (International Handball Federation). Kazuya Nakamura, Chairman of League H, said, “We are very honored to be able to enter into this partnership with Hummel. Hummel has established itself as a global sports brand, including in Europe, and we are proud of League H. I think it’s a brand that matches the H concept.”
Kyoichi Sasaki, CEO of SSK Co., Ltd., which operates Hummel in Japan, said, “Following the Japanese national handball team, we are pleased to have entered into a partnership agreement with League H, Japan’s top league.SSK has also implemented this in baseball. In today’s world, we want to support the sports world by supporting the referees who support the sport.We would like to contribute to the spread of the sport of handball and the development of the H League.” We had high hopes for the new league’s leap into the world.
* ■About League H *
League H is a new handball league that will start in September 2024. The Japan Handball League (JHL), which has been in existence since 1976, has been revamped to become a league that can compete on a global scale, aiming to become the No.1 handball league in Asia and the top handball league in the world. The name League H comes from the initials of “HOME” and “HOPE,” which stand for “Walking with the Community” and “HOPE,” as well as the fact that the league gathers wisdom and grows.
[OFFICIAL WEBSITE] https://japanhandballleague.jp/
* ■About Hummel *
The Danish sports brand Hummel was born in 1923 and developed the world’s first spikes with studs. At the time, soccer players were playing soccer in leather shoes, and by adding studs to the flat soles of their shoes, they dramatically improved their grip, making it possible to play in ways that were previously impossible. The brand name and logo are based on an anecdote about how a bumblebee (hummel in German), which is theoretically unable to fly due to its weight, was able to fly through repeated efforts. After 100 years of history, we are currently “Change
the World Through Sport.”
With the mission of (changing the world through sports), we develop a unique brand story. I continue to take on new challenges.
[OFFICIAL WEBSITE] https://www.hummel.co.jp/
[OFFICIAL ONLINE STORE] https://www.sskstores.jp/hummel/sports/