[OpenFashion] “Maison AI”, a generation AI tool for the fashion industry, is enhanced by linking Newrope’s trend data!
*OpenFashion*
Press release: August 23, 2024
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“Maison AI”, a generation AI tool for the fashion industry, is enhanced by linking Newrope’s trend data!
*-Achieving advanced trend prediction and SNS tag analysis by AI agent-* * OpenFashion Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative: Ueda Toru (hereinafter referred to as OpenFashion) is a generative AI utilization support tool specialized in the fashion industry, “Maison”.
We are pleased to announce that we will begin offering a new function (beta version) for “AI (Maison AI)” that utilizes fashion trend data and SNS tag data provided by New Rope Co., Ltd. (hereinafter referred to as New Rope). With this new feature, Maison
In addition to conventional functions, AI enables more advanced trend prediction and SNS tag analysis. *
OpenFashion is working on developing services and products that combine fashion with the latest technology, including AI. “Maison” provided by the company
“AI” has received high praise from many companies as a text/image generation AI tool specialized for the fashion industry. In this update, we will collaborate with a service originally developed by Newrope, which also promotes the use of AI in the fashion industry, to provide even more users with Maison.
Provides advanced AI analysis functions.
* ■New feature: Implementation background of trend data linkage* Despite the vast amount of data that exists in the fashion industry, including product sales, the current issue is that many companies are still unable to fully utilize this data. One of the factors behind this is the lack of talent across the industry who can effectively utilize data. Analyzing vast amounts of past data and predicting trending items requires extremely sophisticated analytical skills. In response to these challenges, New Rope Inc. has collected data on over 300 million items from SNS, fashion collections, and EC sites since 2018, and has developed past items such as colors, patterns, materials, lengths, silhouettes, and details. Analyzes trend trends and predicts fashion trends six months or a year from now based on that analysis. Furthermore, as part of our SNS tag data analysis, we aggregated the hashtags attached to fashion-related posts on Instagram and calculated the increase/decrease compared to the same period last year.
The newly added function to MaisonAI utilizes this fashion trend prediction provided by Newrope and SNS tag data analysis to create a system in which the AI agent provides future trends. This allows any MaisonAI user to easily obtain useful information about fashion trends and social media hashtags while talking to AI.
* ■Introducing new features (beta version) of Maison AI*
* ・Image analysis by linking trend data*
Added an image analysis function that utilizes trend data provided by Newrope. This feature allows users to predict fall/winter 2024 (AW) and spring/summer 2025 (SS) by simply uploading images of fashion items. This allows for more reliable decision-making regarding design direction and product planning.
It analyzes uploaded images for each item and predicts what the trend status of that item is likely to be in the future.
*・Analysis using SNS tag data*
Added a new SNS tag data analysis function. This feature shows popular tags on SNS such as Instagram and their rising trends.
AI automatically analyzes and provides data useful for planning marketing strategies and campaigns. This allows companies to understand the interests of users and develop optimal promotions. When you upload an image, it suggests elements in the image that could be used as hashtags on SNS, such as fashion items.
Furthermore, in addition to the popularity and growth of the hashtag, we also suggest effective ways to use it.
* ■Advantages of using new features of Maison AI*
* 1. Improving trend prediction ability *
By linking new trend data, Maison AI can quickly grasp the latest fashion trends and greatly support business decision-making. * 2. Strengthen SNS marketing *
By analyzing the popularity of SNS tags, you can select the most suitable tags for each phase of marketing and effectively appeal to your target audience.
* 3. Improving work efficiency *
By utilizing AI, advanced analysis work can be completed in a short time, achieving greater operational efficiency and productivity. * ・About using the service*
The new feature is available as an additional optional service only to customers who subscribe to the Enterprise plan.
* ・Notes regarding use during the beta period*
*Currently, usage details during the beta period are not recorded in the history. Please also note that the questions you enter may be used to improve our services. *
For more detailed use cases and how to use this update, please see below. https://maisonai.io/blogs/update/ver1-17-newrope
At OpenFashion, Maison
In addition to providing AI to companies, we have also provided support in promoting the introduction of generative AI, so that the use of generative AI can be expanded among companies mainly in the fashion industry. With this update, we hope that more people will be able to come into contact with generative AI, experience its potential firsthand, and have fun with it.
As a pioneer in technological innovation in the fashion industry, we will continue to contribute to the sustainable development of the industry using generative AI.
■* About the generative AI utilization support tool “MaisonAI”* * ・MaisonAI service site (30-day free trial available for new registration) * * https://maisonai.io/