[Totsu Media Co., Ltd.]
[Cost allocation survey for e-commerce businesses with annual sales of 1 billion yen or more] The most expensive item in mail-order and e-commerce operations is “system implementation costs”! Approximately 40% invest “less than 15%” of sales in mail-order core systems *Totsu Media Co., Ltd.*
Press release: August 23, 2024
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[Cost allocation survey for e-commerce businesses with annual sales of 1 billion yen or more] The most expensive item in mail-order and e-commerce operations is “system implementation costs”! Approximately 40% invest “less than 15%” of sales in mail-order core systems *~The “budget” and “important functions” when replacing the mail order core system are also revealed~*
Summary of a survey on the cost of the mail order core system * Totsu Media Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director, Chairman and President Kawai)
Takashi) is targeting 100 mail-order and EC businesses (managers, executives, and EC business managers/representatives) with annual sales of 1 billion or more who have introduced a mail-order core system in their companies. We would like to inform you that we have conducted a fact-finding survey regarding costs. *
* *This press release only includes some of the 10 questions. If you would like to view the full survey results, please download them using the button below. *
* ■Survey overview *
Survey name: Fact-finding survey on costs of mail-order core systems Survey method: Internet survey planned by research PR “Respy(R)︎” provided by IDEATECH
Survey period: July 19, 2024 to July 25, 2024
Valid answer: 100 mail-order/EC businesses (managers, executives, EC business managers/personnel) with annual sales of 1 billion or more who have introduced mail-order core systems in their companies. *The composition ratio is rounded to the second decimal place, so the total does not necessarily add up to 100.
* -All questions are as below-*
Q1: Please tell us about the systems you use for mail order/EC operations that cost you the most.
Q2: Please tell me the initial cost when introducing the mail order core system. Q3: What percentage of sales do you invest in the mail order core system? Q4: What percentage of sales do you invest in the “EC cart system”? Q5: What percentage of sales do you invest in the “ordering system”? Q6: Please tell us the factors behind the expansion of your company’s mail order/EC business. (Multiple answers)
Q7: In order to expand sales in the future, please tell us which systems you would like to spend the most on for mail order/EC operations.
Q8: Please tell us the amount of investment to date for the mail order core system.
Q9: When considering replacing your mail order core system, how much do you feel you are willing to spend on installation costs?
Q10: When considering replacing the mail order core system, what functions and elements do you want to focus on? (Multiple answers) * ▼We will publish some of the survey results below. If you would like to see the full survey results, please download them below. * https://2ma-eight.com/document/core-system-cost/
* ■The most expensive item in the system used for mail order/EC operation, the 1st place is “system introduction cost” *
When asked, “Q1. Please tell us what you spend the most on the systems you use for mail-order and e-commerce operations.” (n=100), 41.0% answered “system introduction costs,” 41.0% answered
“maintenance/support costs,” and “maintenance/support costs.” ” was 18.0%, and “customization/development costs” was 15.0%.
* ・System introduction cost: 41.0%*
* ・Maintenance/support cost: 18.0%*
* ・Customization/development cost: 15.0%*
・License fee: 8.0%
・Training fee: 3.0%
・Upgrade/renewal fee: 3.0%
・Others: 0.0%
・Don’t know/can’t answer: 12.0%
* ■Approximately 40% of respondents answered “0% to less than 15%” of investment in mail order core system to sales *
* Q3. What percentage of sales do you invest in the mail order core system? ”* (n=100) When asked, *
39.0%* answered “0% to less than 15%,” 21.0% answered “15% to less than 30%,” and 17.0%* answered “30% to less than 45%.”
* ・0% to less than 15%: 39.0%*
・15% to less than 30%: 21.0%
・30% to less than 45%: 17.0%
・45% to less than 60%: 6.0%
・60% to less than 75%: 2.0%
・75% or more: 1.0%
・Don’t know/can’t answer: 14.0%
* ■Summary *
This time, we surveyed 100 mail-order and EC businesses (managers, executives, and EC business managers/representatives) with annual sales of 1 billion or more who have introduced a mail-order core system in their companies. We conducted a fact-finding survey regarding.
First, when it comes to the items that cost the most in systems used for mail order/EC operations, “system introduction costs” (41.0%) and “maintenance/support costs” (18.0%) were at the top. Regarding the initial cost, 44.0% said it was “more than 10 million yen”. …* If you would like to see the full survey results, please download them below. * https://2ma-eight.com/document/core-system-cost/
* ■For e-commerce management utilizing know-how, use “Mail Order Marketer Eight!” *
At Totsu Media, we have accumulated over 15 years of e-commerce know-how and continue to develop while absorbing the voices of customers and the field, and have created the e-commerce construction package software “Mail Order Marketer Eight!” that can handle products from various industries. We are providing. We have plans that can support everything from startups to companies with annual sales of around 50 billion yen. In addition to being highly customizable, we have achieved high operability through an interface that takes into account the opinions of the field.
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* ■Company profile *
Company name: Totsu Media Co., Ltd.
Head Office: 8th floor, Ichigo Sakurabashi Building, 4-8-2 Hatchobori, Chuo-ku, Tokyo 104-0032
Representative: Takashi Kawai, Chairman and President
Established: April 1986
Capital: 50 million yen
URL: * https://www.totsumedia.co.jp/* [Business details]
・EC/mail order system
・Call center
・BPO/RPA services
・Media planning
・Creative production